Join Jess in this enlightening episode of the Business Lounge Podcast as I chat with Lexi Rector, owner of Archer Growth, about the essential elements of social media marketing and personal branding. We dive deep into the entrepreneurial journey, the power of authenticity, and the strategic use of social media platforms to connect with your audience.

• Entrepreneurship Journey: Discover how Lexi transitioned from sales to marketing and launched her agency to support small businesses.

• Authenticity in Branding: Learn why vulnerability is key to building a personal brand and how it fosters genuine connections.

• Value Proposition: Understand the importance of articulating your unique value and the transformations you offer clients.

• Social Media Strategy: Gain insights on how to identify your target audience and their intent on various platforms.

• Start Creating Content: Lexi encourages you to begin posting content without overthinking it. Just start and embrace the learning process.

• Use AI Tools Wisely: While AI can assist in content creation, remember to maintain the human touch in your marketing efforts.

• Engage with Your Audience: Directly ask potential clients about their preferences to refine your content strategy.

• Social Media Scheduling: Utilize native scheduling tools from Meta for Facebook and Instagram, or Hootsuite for comprehensive analytics.

• Video Editing: Check out Opus AI for automated video editing and resizing.

• Transcription Tools: Use the Transcribe app to convert voice memos into written content for idea generation.

If you found this episode valuable, please add our podcast to your list and leave us a review for more insights on social media and branding. Share your thoughts in the comments below and let me know how you plan to implement these strategies!

For more resources and updates, visit our website at www.JessCassity.com Follow us on social media to stay connected:

L E T ' S B E F R I E N D S !

W E B S I T E ➳ www.JessCassity.com

F A C E B O O K G R O U P ➳ https://www.facebook.com/groups/womenentrepreneursempowermentcircle

I N S T A G R A M ➳ https://www.instagram.com/jessbusinessstrategist/

F A C E B O O K ➳ https://www.facebook.com/jessbusinessstrategist

This video may contain affiliate links, which means I may receive a commission for purchases made through those links.

Lexi Rector's insights remind us that authenticity, strategic engagement, and leveraging technology are crucial for building a successful brand. Start your journey today and embrace the evolving process of content creation!

Connect with Lexi:

Archergrowthco.com

In this episode, we're tackling a topic that's near and dear to the hearts of entrepreneurs everywhere: work-life balance. In today's digital era, where the lines between work and life are blurrier than ever, finding harmony between the two can feel like an elusive dream. But fear not! In this episode, we'll share practical strategies and tips for achieving balance, reclaiming your time, and living a life that's as fulfilling outside of work as it is within it!

The Business Lounge is a show to learn all about online businesses. We will help you create the life and business you want and become the go to in your niche with relevant marketing, relationship development, and the proven tools you need to succeed and grow your business. Our company works with brand new as well as seasoned online entrepreneurs. We are here to help you grow your online business together.

Jess Cassity & The Business Lounge team are here to help you create the business and life you dream of.

Not sure where to start? Get our customized Business Breakthrough Audit:

https://jesscassity.com/businessaudit

Resources:

12 Month Marketing & Profit Planner - https://jesscassity.com/12weekmarketing

Struggling with email content our friend Liz is the wiz when it comes to all things email - https://jesscassity--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/

Our Favorite Social Media Scheduling Tool - https://i.mtr.cool/YFNHLW

🔔 Subscribe to our YouTube Channel to stay up to date with all the happenings. https://www.youtube.com/channel/UCKm_rS5nrAduX_3IjgrD2zA

L E T ' S B E F R I E N D S !

W E B S I T E ➳ www.JessCassity.com

F A C E B O O K G R O U P ➳ https://www.facebook.com/groups/thelaptoplifestylelounge

I N S T A G R A M ➳ https://www.instagram.com/JessLaptopLifestyleCoach

F A C E B O O K ➳ https://www.facebook.com/JessLaptopLifestyleCoach

We are so grateful for all of our subscribers. We appreciate you all, so thanks for hanging out with us!

Create the business & life of your dreams!

*Links shared may be affiliate links, which means we may receive a small commission for referring you to our partners.

In this episode we have guest Lauren Glynn. We talk all about optimizing your systems, increasing productivity, and so much more! You do not want to miss this episode.

Lauren Glynn, a Systems & Operations Consultant, empowers established small business owners to work fewer hours and make more money without chaos and overwhelm. Drawing from her extensive experience with Fortune 500 companies and federal agencies, Lauren provides tailored coaching and implementation services to help clients build scalable systems, work fewer hours, increase revenue, and achieve better work-life balance.

Connect with Lauren -

Profit Optimization Kickstart Sessionhttps://laurenglynn.com/profit

The "7 Days to Streamline Your Business" challenge is a free, actionable mini-course designed to help overwhelmed entrepreneurs identify their most time-consuming and costly tasks, prioritize them based on profitability, and create a step-by-step optimization plan to boost efficiency, reduce stress, and increase profits.
https://laurenglynn.com/streamline

Instagram https://www.instagram.com/laurengconsulting/

The Business Lounge is a show to learn all about online businesses. We will help you create the life and business you want and become the go to in your niche with relevant marketing, relationship development, and the proven tools you need to succeed and grow your business. Our company specializes in helping CEOs streamline their business, increase profits all while working less!. We are here to help you grow your online business together and create the perfect work and life balance for YOU!

Jess Cassity & The Business Lounge team are here to help you create the business and life you dream of.

Not sure where to start? Get our customized Business Breakthrough Audit:

https://www.jesscassity.com/products

Resources:

12 Month Marketing & Profit Planner - https://www.jesscassity.com/resources

Struggling with email content our friend Liz is the wiz when it comes to all things email - https://jesscassity--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949

Our Favorite Social Media Scheduling Tool - https://i.mtr.cool/YFNHLW

🔔 Subscribe to our YouTube Channel to stay up to date with all the happenings. https://www.youtube.com/channel/UCKm_rS5nrAduX_3IjgrD2zA

L E T ' S B E F R I E N D S !

W E B S I T E ➳ www.JessCassity.com

F A C E B O O K G R O U P ➳ https://www.facebook.com/groups/womenentrepreneursempowermentcircle

I N S T A G R A M ➳ https://www.instagram.com/jessbusinessstrategist/

F A C E B O O K ➳ https://www.facebook.com/jessbusinessstrategist

We are so grateful for all of our subscribers. We appreciate you all, so thanks for hanging out with us!

Create the business & life of your dreams!

*Links shared may be affiliate links, which means we may receive a small commission for referring you to our partners.

Today, we're diving into the exciting world of remote work. With advancements in technology and shifting attitudes towards work-life balance, the future of remote work has never looked brighter. In this episode, we'll explore the latest trends and technologies shaping the way we work remotely and share valuable insights and tips for navigating this evolving landscape. Get ready to embrace the future of work and unlock new opportunities for flexibility, freedom, and productivity!

The Business Lounge is a show to learn all about online businesses. We will help you create the life and business you want and become the go to in your niche with relevant marketing, relationship development, and the proven tools you need to succeed and grow your business. Our company works with brand new as well as seasoned online entrepreneurs. We are here to help you grow your online business together.

Jess Cassity & The Business Lounge team are here to help you create the business and life you dream of.

Not sure where to start? Get our customized Business Breakthrough Audit:

https://jesscassity.com/businessaudit

Resources:

12 Month Marketing & Profit Planner - https://jesscassity.com/12weekmarketing

Struggling with email content our friend Liz is the wiz when it comes to all things email - https://jesscassity--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/

Our Favorite Social Media Scheduling Tool - https://i.mtr.cool/YFNHLW

🔔 Subscribe to our YouTube Channel to stay up to date with all the happenings. https://www.youtube.com/channel/UCKm_rS5nrAduX_3IjgrD2zA

L E T ' S B E F R I E N D S !

W E B S I T E ➳ www.JessCassity.com

F A C E B O O K G R O U P ➳ https://www.facebook.com/groups/thelaptoplifestylelounge

I N S T A G R A M ➳ https://www.instagram.com/JessLaptopLifestyleCoach

F A C E B O O K ➳ https://www.facebook.com/JessLaptopLifestyleCoach

We are so grateful for all of our subscribers. We appreciate you all, so thanks for hanging out with us!

Create the business & life of your dreams!

*Links shared may be affiliate links, which means we may receive a small commission for referring you to our partners.

Learn all about personal branding in this episode! From website design to building an online business, we'll cover everything you need to know to establish your personal brand online. Join Jess Cassity and Lauren Felter from Felter Unfiltered. Anyone can create a logo or website – Lauren Felter’s superpower is using design to attract and convert your ideal person. That’s why she’s the designer that non-designers love. As the owner of Felter Unfiltered, she prides herself on a no-shame, no-shade approach to her web design, branding, and design education. She helps business owners, freelancers, and 9-to-5ers ensure design does the selling for them. Because good design does more than just look good – it get results! Felter is also a proud former ladder climber. She spent the first decade of her career overseeing marketing, operations, and technical systems for a university admissions office, while also teaching design as adjunct faculty. After following the traditional path to success but only finding intense burnout and an identity crisis at the top, she blew it all up in January 2020 to do it her own way. When she’s not fangirling over a font or explaining the difference between teal and turquoise, you’ll find Felter conversing in Office quotes with her boyfriend, watching Kardashians for the hundredth time, adventuring with friends, or enjoying a good podcast. Connect with Lauren - Website - https://felterunfiltered.com/about/

Instagram - Instagram.com/felter.unfiltered/

Free Quiz: What fonts and colors work for your brand - felterunfiltered.com/quiz

Free Masterclass: 5 things your homepage needs to book more clients link: felterunfiltered.com/masterclass

The Business Lounge is a show to learn all about online businesses. We will help you create the life and business you want and become the go to in your niche with relevant marketing, relationship development, and the proven tools you need to succeed and grow your business. Our company works with brand new as well as seasoned online entrepreneurs. We are here to help you grow your online business together. Jess Cassity and her team are here to help you have the life and business you dream of. Struggling with email content our friend Liz is the wiz when it comes to all things email - https://jesscassity--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/ Our Favorite Social Media Scheduling Tool - https://i.mtr.cool/YFNHLW Are you ready to get started? Not sure what you need in your business? Get our custom business audit. https://jesscassity.com/businessaudit Get our Online Business Launch Kit - https://thelaptoplifestylelounge.com/launchkit/ 🔔 Subscribe to stay up to date with all the happenings. https://www.youtube.com/channel/UCKm_rS5nrAduX_3IjgrD2zA Jess Cassity has a Private Facebook Community to learn about online business, has free trainings, and networking events. We will help you have the business and life you desire and become the go to in your niche with relevant marketing, relationship development, and the proven tools you need to succeed and grow your business. L E T ' S B E F R I E N D S ! W E B S I T E ➳ www.JessCassity.com

F A C E B O O K G R O U P ➳ https://www.facebook.com/groups/womenentrepreneursempowermentcircle

I N S T A G R A M ➳ https://www.instagram.com/JessBusinessStrategist

F A C E B O O K ➳ https://www.facebook.com/JessBusinessStrategist We are so grateful for all of our subscribers, We appreciate you all, so thanks for watching our videos! Create a business & life you love! *Links shared may be affiliate links, which means we may receive a small commission for referring you to our partners.

Ready to scale your business? As your business grows, so do your responsibilities – but that doesn't mean you have to do it all alone! In this episode, we'll explore the art of outsourcing and share practical tips and strategies for leveraging freelancers and virtual assistants to scale your business, free up your time, and focus on what you do best.

The Business Lounge is a show to learn all about online businesses. We will help you create the life and business you want and become the go to in your niche with relevant marketing, relationship development, and the proven tools you need to succeed and grow your business. Our company specializes in helping CEOs streamline their business, increase profits all while working less!. We are here to help you grow your online business together and create the perfect work and life balance for YOU!

Jess Cassity & The Business Lounge team are here to help you create the business and life you dream of.

Not sure where to start? Get our customized Business Breakthrough Audit:

https://www.jesscassity.com/products

Resources:

12 Month Marketing & Profit Planner - https://www.jesscassity.com/resources

Struggling with email content our friend Liz is the wiz when it comes to all things email - https://jesscassity--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949

Our Favorite Social Media Scheduling Tool - https://i.mtr.cool/YFNHLW

🔔 Subscribe to our YouTube Channel to stay up to date with all the happenings. https://www.youtube.com/channel/UCKm_rS5nrAduX_3IjgrD2zA

L E T ' S B E F R I E N D S !

W E B S I T E ➳ www.JessCassity.com

F A C E B O O K G R O U P ➳ https://www.facebook.com/groups/womenentrepreneursempowermentcircle

I N S T A G R A M ➳ https://www.instagram.com/jessbusinessstrategist/

F A C E B O O K ➳ https://www.facebook.com/jessbusinessstrategist

We are so grateful for all of our subscribers. We appreciate you all, so thanks for hanging out with us!

Create the business & life of your dreams!

*Links shared may be affiliate links, which means we may receive a small commission for referring you to our partners.

Learn how to completely dominate the world of social media ads and start making bank with your online business. In this episode, we cover the best strategies, tips, and tricks to maximize your ad performance on popular platforms like Facebook, and Instagram. Whether you're a beginner or looking to take your ad game to the next level, this episode is packed with valuable information to help you succeed in the competitive world of social media advertising with special guest Signe Simm. Signe Simm is the founder of The PACC, a dynamic marketing agency dedicated to helping service providers scale their businesses and build enduring brands. With over a decade of experience as a business owner, Signe has developed her expertise in social media and Google ads, leveraging strategic advertising to create meaningful connections and drive impactful conversions.

Listen now and start getting real results!

Connect with Signe: www.instagram.com/signesimm

Work with Signe: www.instagram.com/thepacc.ltd

Work with Signes team: www.lpmarketing.agency or instagram www.instagram.com/thepacc.ltd.

If you want to launch your first campaign DIY

: https://signesimm.thinkific.com/courses/get-more-clients-24-7-ads-bootcamp

Message their instagram:

www.instagram.com/thepacc.ltd "PLAYBOOK" and they will send you a free guide on how you can grow your business with powerful social media ads.

The Business Lounge is a show to learn all about online businesses. We will help you create the life and business you want and become the go to in your niche with relevant marketing, relationship development, and the proven tools you need to succeed and grow your business. Our company works with brand new as well as seasoned online entrepreneurs. We are here to help you grow your online business together.

Jess Cassity & The Business Lounge team are here to help you create the business and life you dream of.

Not sure where to start? Get our customized Business Breakthrough Audit:

https://jesscassity.com/businessaudit

Resources:

12 Month Marketing & Profit Planner - https://jesscassity.com/12weekmarketing

Struggling with email content our friend Liz is the wiz when it comes to all things email - https://jesscassity--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/

Our Favorite Social Media Scheduling Tool - https://i.mtr.cool/YFNHLW

🔔 Subscribe to our YouTube Channel to stay up to date with all the happenings. https://www.youtube.com/channel/UCKm_rS5nrAduX_3IjgrD2zA

L E T ' S B E F R I E N D S !

W E B S I T E ➳ www.JessCassity.com

F A C E B O O K G R O U P ➳ https://www.facebook.com/groups/thelaptoplifestylelounge

I N S T A G R A M ➳ https://www.instagram.com/JessLaptopLifestyleCoach

F A C E B O O K ➳ https://www.facebook.com/JessLaptopLifestyleCoach

We are so grateful for all of our subscribers. We appreciate you all, so thanks for hanging out with us!

Create the business & life of your dreams!

*Links shared may be affiliate links, which means we may receive a small commission for referring you to our partners.