💡Project-based vs hourly rates vs per word vs retainer

💡Charging what you're worth

💡The importance of time-tracking

💡The danger of accepting low-ball offers

💡Emergency funds

Need to get a base number to base your rates on? Check out Shea's rates calculator: https://sheakarssing.com/freelance-rates-calculator/

💡Managing work-life balance as a freelancer

💡Planning for time off

💡Spotting the signs of, preventing, and recovering from burnout

💡Discipline and time management

💡Big-picture thinking and long-term goals

💡The impact of Generative AI on the creative industry

💡Why AI augments, rather than replaces, human creativity

💡The need for creators to ensure their work is sufficiently original

💡Complying with legal and ethical standards

💡Prompt strategies and approaches

💡The need for transparency about the use of AI in content creation

💡Not infringing on copyrights or proprietary rights

This episode features guest graphic designer and creative director, Michelle dos Santos. Check her out here

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💡 Strategic scheduling and time tracking

💡 Aligning tasks with your natural productivity peaks

💡 Productivity tools (and getting tech to work for you, not against you)

💡 Setting boundaries and managing client expectations

💡 Saying "no"

Grab Shea's "Work Smart, Not Hard" workbook here: https://sheakarssing.com/how-to-work-smart-not-hard-workbook/

💡 The nature of AI and IP rights

💡 Ownership and attribution of AI-generated content

💡 The challenge of proving AI infringement

💡 Why the user, not the AI, is often the infringer

💡 Why you should embrace AI as part of your creative process

👉 Christiaan specialises in Intellectual Property Law, with specific expertise and interest in Trade Marks, Copyright, and Domain Disputes, and founded STEYN IP, a specialist law firm dealing in these legal spheres, where he currently holds a position as Managing Director. He is also the Founder of a Non-Profit Organisation known as FAME.org.za (the Foundation for the Advancement of Musicians Empowerment), which is dedicated to supporting and uplifting South African musicians.

Christiaan has a great passion for Intellectual Property Law, specifically in the creative sector, and continuously strives to build his expertise and reputation in this field. He further aims to be among the leading professionals in Intellectual Property Law, as well as continue to be actively involved in the advancement of legal innovations and Intellectual Property development in South Africa.

Connect with Christiaan and SteynIP here:

https://steynip.com

https://linktr.ee/STEYNIP

https://www.instagram.com/steynip/

https://www.facebook.com/steynip

https://www.youtube.com/@steynip

https://www.tiktok.com/@steynip

https://www.threads.net/@steynip

💡 Understanding risk by asking "why" and learning from past events

💡 Self-reliance and personal accountability, especially in financial decisions

💡 The flaws in centralised financial systems

💡 Why Decentralized Finance (DeFi) presents a potential solution for financial inclusion, especially in underserved areas, transforming traditional economic models at a grassroots level

💡 How the emergence of Web 3.0 and generative AI introduces both opportunities for content creators and ethical dilemmas regarding copyright, ownership, and use of AI

👉 A mechanical engineer turned crypto trader turned content marketer, Sachin Tomar has always been inquisitive about various topics ranging from finance to technology. An avid researcher from a young age, he achieved early success in the construction sector in the Middle East. In 2018 he deep-dived into the crypto market and took a keen interest in charting and technical analysis. Today he is the marketing manager and the head of Centre for Excellence at Goodman Lantern, a UK-based B2B Content Creation company.

Connect with Sachin here: https://www.linkedin.com/in/sachin-tomar-6380103/

In the very first episode of #FreelanceLife, freelance writers Shea Karssing and Megan D'Arcy draw from personal experience to answer the biggest question most freelancers face: How do I find clients?

The conversation covers:

💡 Using your personal network as a primary tool for gaining clients

💡 Focusing on the value of the client relationship rather than competing on price

💡 The pitfalls of accepting low-value clients and projects

💡 Partnerships with other freelancers

💡 Why adding genuine value to your network trumps making sales pitches

Resources: https://sheakarssing.com/2023/05/27/freelance-rates-calculator/

💡 Why small businesses can succeed in marketing without big budgets

💡 The difference between marketing, sales, advertising, and branding

💡 The importance of relationship-building

💡 The need to understand the customer's journey from awareness to decision-making

💡 Why quality content trumps trying to beat the algorithm

💡 Technology and AI's role in modern marketing

💡 Find Michelle and Dragon Consulting here: https://linktr.ee/dragonconsulting