The Business of Boutique Fitness

By: Lise Kuecker
  • Summary

  • I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Episodes
  • 621: Clueless About Leads?
    Aug 1 2024

    Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes?

    Not exactly strategic. There is a better way.

    Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go from guessing to grasping. Frustrated to focused.

    On the agenda:

    • Mastering Meta ads: lead forms versus landing pages. plus AB testing

    • Tracking and categorizing: not all leads are the same, so sort into different buckets

    • Prioritizing hot prospects: high-value leads and those most likely to convert

    • The art and science of nurturing: strategic follow-up and consistent touchpoints

    • Conquering conversion rates: target ranges for each lead source

    Plus, catch insights on the value of walk-ins, email marketing and one-on-one conversations.

    Y’all, leads don’t have to be a puzzle, but you need a process (and a clue!). Find them in Episode 621!

    Catch you there,

    Lise

    PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



    www.studiogrow.co

    www.linkedin.com/company/studio-growco/

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    47 mins
  • 620: Building Financial Strength with Billy Hofacker
    Jul 25 2024

    Lots of us open studios because we’re incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is managing finances for our business.

    We got you! Y’all can learn what you don’t know. A great way to start is with Episode 620, Building Financial Strength with Billy Hofacker. Coach Caroline walks through some basics with this expert fitness money coach, who keeps it real and simple.

    Among the top-line takeaways:

    • Key metrics to track: entire sales, gross sales, total revenue and cash flow

    • Your root beliefs about money: overcoming a negative or fearful mindset

    • Reducing expenses thoughtfully: without compromising the client experience

    • Paying yourself: a non-negotiable necessity and valuing your worth

    • Opening a second location: using a decision-making matrix and managing debt

    Plus, catch Billy’s inspiring backstory, which includes a “big, muscular dude with piercings everywhere and tattoos all over his face.” And embrace his no-nonsense philosophy that can prevent bad decisions. Learn more about Billy at yourfitnessmoneycoach.com.

    Catch you there,

    Lise

    PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



    www.studiogrow.co

    www.linkedin.com/company/studio-growco/

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    42 mins
  • 619: How to Open a Studio Profitably
    Jul 18 2024

    Opening a boutique fitness studio is exciting. Expectant. And (honestly) exhausting.

    Friend, we’ve been where you are – and learned so much along the way. So we’re sharing our expertise in my latest podcast, Episode 619, How to Open a Studio Profitably. Coach Alina breaks it down into 10 practical steps that empower you to transform your vision into reality.

    Here’s just a few::

    • Crafting a robust business plan as your foundation

    • Conducting market research and defining your audience

    • Determining funding sources and developing your financial model

    • Building a compelling brand strategy and marketing plan

    • Recruiting and training a skilled team that models your values

    And that’s only half of the goodness we’re serving up in Episode 619. Tune in to get the complete roadmap – and set yourself up for sustainable success!

    Catch you there,

    Lise

    PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



    www.studiogrow.co

    www.linkedin.com/company/studio-growco/

    Show more Show less
    25 mins

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