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The Business of Creators

By: Ian Shepherd
  • Summary

  • The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
    © 2024 The Business of Creators
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Episodes
  • A New AI Chatbot To Help Creators Scale with Sean Kim, President of Kajabi
    May 16 2024

    Check out the new Creator Chatbot that can capture email leads, offer promotions and recommend products to purchase.

    The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

    Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Check out electrify.video.

    In this latest episode Ian is joined by Sean Kim, President and Chief Product Officer at Kajabi, to discuss their brand new AI-powered chatbot called Creator.io.

    Sean explains what this innovative tool offers creators, from increasing sales and engagement to providing 24/7 customer support. Sean also shares insights into how some creators are already leveraging Creator.io, as well as his vision for the future of AI in this space.

    Whether you're an established creator or just starting out, this conversation will give you a glimpse into the game-changing potential of AI for scaling your business and connecting with your audience like never before.

    Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.

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    14 mins
  • Empowering creator-educators with the tools to monetise their audience with Olivia Owens from Teachable
    May 15 2024

    The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

    Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Check out electrify.video.

    Over the last few months I’ve been diving head first into learning about the leading platforms supporting creators with digital products and courses. And in this episode I speak with Olivia Owens from Teachable. She explains:

    • How Teachable supports creators
    • Provides some examples of creators that are having success on the platform
    • Shares her tips for creators thinking about launching new products.

    There is a lot of information packed into this episode which I’m sure you will enjoy.

    Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.

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    24 mins
  • How to make $1m in passive revenue via syndication with Alex Chavez-Munoz from Wild Vision
    Jan 29 2024

    The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

    Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Check out electrify.video.

    In the latest episode Ian speaks with Alex Chavez-Munoz, Director and Co-founder at Wild Vision and Viral Talent. We cover

    • Everything you need to know about content syndication, including how to determine which content will work and in which genre
    • The huge growth in TV via OTT and FAST TV
    • Lessons learned during Alex’s long career working with creators

    Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.

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    32 mins

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