If you’re already offering brand strategy and wondering how to sharpen your process, this episode’s for you.

I’m sharing 5 practical shifts I’ve made that have unlevelled my client experience and outcomes.

• Why I ditched the questionnaire • A smarter way to share research • The power of presenting in person • How to stay curious longer • Why ruthless simplification is your biggest value-add

Small, intentional changes that can elevate your strategy work in a big way.

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Free Brand Strategy Confidence Training

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Ever handed over a 30-page brand strategy doc no one read? Let’s fix that.

In this episode I'll share an approach your clients will love you for:

• The 7 elements every one-pager brand strategy should include • Why simple brand strategy is smarter (and more powerful) • How to position, prove, and differentiate a brand on one page

If you want your brand strategy to be understood and used, positioning your work as high value, this episode is your blueprint.

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Check out The Brand Method

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Jaz, aka Your Pricing Queen, sharing all her wisdom on pricing your creative work.

In the value packed episode we cover:

• Mistakes creatives make with pricing

• Charging your worth vs charging your value

• Creating solutions based on 'problem pathways'

• Getting the right product and pricing mix

As so much more!

About Jaz, Your Pricing Queen:

Jaz is the driving force behind Your Pricing Queen. She's helped hundreds of freelancers, creatives, and designers find pricing confidence so they can know their worth, charge their value and run highly successful creative businesses

Connect with Jaz on Instagram

Explore the Creative Business Kitchen Website

Want to connect with Bec?

Check out The Brand Method

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Design isn’t just about what looks good, it’s about what works. But when strategy’s missing, there are gaps you can drive a bus through.

• Vague briefs that leave you guessing

• Research that doesn’t go anywhere

• Design without a clear purpose

• Over-investing in concepts that don’t land

• Feedback that turns into a subjective free-for-all

In this episode, I define what simple strategy actually is. It's really not that complicated. I also share five ways strategic thinking can bring focus, direction, and confidence to your design process.

Want to connect with me?

Check out The Brand Method

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Book a Strategy Springboard Sesh

Build a brand audit offer and attract clients pre-disposed to purchasing strategic services:

In this episode:

• The purpose of a brand audit offer

• How to implement it super quickly

• The simple framework to guide the audit and produce valuable insights

• Where it fits in your pipeline process

• What to do next

>> Join the 4 Day Build Your Brand Audit Offer Bootcamp >> https://bechughes.com/audit

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Check out The Brand Method

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Listen to Carol Mackay sharing her take on the latest design industry report by Up To The Light: What Clients Think 2025.

We explore:

• The impact and opportunity of AI for designers

• The changing tech landscape in design

• What clients want from designers from pitch to presentation

About Carol Mackay:

Carol is the co-founder of Design Business Council and design studio Mackay Branson. She is also a leading and active advocate for Australia's design community.

As well as leading DBA, a business advisory focused on the business of design, Carol has mentored through AGDA, Womentor and The Aunties. She sits on the board of Never Not Creative, a non-profit dedicated to improving the mental wellbeing of people working in creative businesses.

Connect with Carol on Instagram

Design Business Council Website

What Clients Think 2025 Article

Want to connect with Bec?

Check out The Brand Method

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Are your case studies costing you strategic credibility?

If they read like a design diary: client needed a logo, you made it, they loved it, it’s time to raise the bar.

In this episode, learn how to craft and use case studies that demonstrate your value as a brand strategist.

You'll learn how to:

• Lead with the business problem

• Show your thinking (not just the doing)

• Highlight transformation—emotional, strategic and visual

• Use quotes, stats, and niche-specific insight

• Repurpose for maximum leverage

When you use case studies to show your thinking, you’re no longer selling visuals, you’re selling value.

Want to connect with me?

Check out The Brand Method

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If brands aren’t built in a vacuum, why are so many brand designers trying to create them in one?

In this episode, I explore the hidden challenge most solo brand designers face: growing creatively without any support.

I’ll unpack why:

~ Guides, hacks and courses will only get you so far

~ Creativity is a team sport (even when you work solo)

~ Insightful, objective and strategic feedback at the right time will unlock your next level of growth

Opening up to feedback feels hard, but pushing through the discomfort is a game-changer.

Want to connect with me?

Explore The Studio

Check out The Brand Method

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