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The CFO Playbook

The CFO Playbook

By: Soldo
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Being a finance leader is no longer just about controlling costs. 2025’s CFOs are trusted business leaders and innovators that drive growth throughout the organisation. Hosted by technology reporter, presenter and consumer champion, David McClelland, The CFO Playbook features interviews with world-class CFOs, finance leaders and founders from some of the fastest growing companies. The CFO Playbook is brought to you by Soldo.© 2024 Soldo Economics Management Management & Leadership
Episodes
  • Reflecting on progressive finance with Sacha Herrmann'
    Dec 29 2025

    How do finance leaders move from reporting the past to shaping the future — and what will truly matter for CFOs in the year ahead?


    In this special end-of-year episode of The CFO Playbook, host David McClelland is joined once again by Sacha Herman, Chief Financial Officer at Soldo, to reflect on the most powerful themes and insights shared by finance leaders throughout 2025. Drawing on conversations from across the season, David and Sacha revisit how the role of finance is evolving — from strategic partnership and collaboration, to technology adoption, talent, diversity, and innovation — and look ahead to what 2026 may hold.


    Listeners will hear highlights from guests across industries who redefine what progressive finance really means today. From being a true co-pilot to the CEO, to breaking down silos across the organisation, the episode explores how finance teams are moving out of the rear-view mirror and into the driver’s seat of decision-making. Sacha reflects on the cultural conditions required for this shift and why collaboration — not just with the CEO, but across every function — is now central to finance leadership.


    The conversation also dives deep into technology as a catalyst for change. Building on insights from leaders at Nestlé, IBM, and Accel, David and Sacha unpack how AI and data analytics are moving beyond hype into practical, embedded tools that enhance forecasting, accelerate close, and free finance teams from low-value work. Rather than shrinking teams, the focus is on improving data quality, insight, and impact, making finance a more attractive, strategic career for the next generation.

    

    We also explore people and purpose: how diversity strengthens finance teams, why representation matters for building better products, and how finance can help organisations become more sustainable, innovative, and resilient. As the episode concludes, Sacha shares his predictions for the year ahead, not bold promises, but grounded expectations about how CFOs will begin to see real learning and value from AI-enabled finance tools in 2026.

    This episode is both a look back at the defining conversations of 2025 and a forward-looking guide for finance leaders preparing for what comes next.



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    33 mins
  • How to Scale Without Slowing Down: Lessons from Motorway CFO Liz Kistruck
    Nov 27 2025

    How do you build a finance organization that fuels rapid scale without losing agility and clarity of purpose?


    In this episode of The CFO Playbook, David McClelland is joined by Liz Kistruck, Chief Financial Officer at Motorway, the UK’s largest consumer to dealer used car marketplace and one of the country’s fastest-growing unicorns. Liz shares how Motorway has transformed a fragmented offline industry into a digital platform that creates value for both sellers and dealers, and how the company is preparing for its next chapter as it approaches profitability.


    Listeners will hear Liz break down the CFO remit inside a high-growth scale up, from saying yes faster with confidence to knowing when to pump the brakes. She explains the discipline required to avoid the trap of doing too much, why organizations should only pursue slam dunk initiatives and how finance can be a force for clarity, conviction and forward momentum rather than the office of no.


    We also explore the evolution of hybrid work, scaling communication muscles as companies grow, the realities of navigating regulation as a disruptive business model and the mindset needed to push through uncertainty. Liz reflects on her path from engineering jet engines to building finance functions at Expedia, fashion marketplaces and now Motorway, sharing insights on problem solving, leading change and staying curious across an entire business.


    Liz’s contribution to the CFO Playbook centers on the power of confident decision making. Her guiding principle If it has to be now, it has to be no helps finance leaders resist pressure, create space for better choices and lead with calm clarity.


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    42 mins
  • From Fighter Jets to Forecasts: Planning the Future with Anaplan CFO Hemant Kapadia
    Oct 30 2025

    Download our checklist, The future belongs to adaptable finance leaders.


    How do you build a finance function that can plan and pivot at the speed of change?


    In this episode of The CFO Playbook, David McClelland is joined by Hemant Kapadia, Chief Financial Officer at Anaplan, the connected planning platform used by enterprises across finance, sales, supply chain and workforce planning. Hemant shares how Anaplan’s AI-driven calculation engine and new purpose-built applications help leaders model scenarios, understand ripple effects across the business and make confident decisions faster.


    Listeners will hear how Hemant runs finance with a daily close mindset, translating shifts in pipeline into real-time visibility on bookings, billings, EBITDA and cash flow. He explains his dual role as an internal operator and external advisor to customer CFOs, and why connecting teams to both operational metrics and long-term impact is central to his remit. We also unpack the current state of AI in the enterprise, from the hype to the practical point solutions that are starting to deliver value, plus the data orchestration and governance needed to avoid noisy outcomes and protect trust.


    Hemant’s career story moves from engineering microelectronics for the F-35 to GE’s audit staff and through low-margin manufacturing, product, services, FP&A and more. He reflects on building range by leaving your comfort zone, the power of mentors, making decisions with imperfect information and why finance teams should be in the boat rowing with the business, not watching from the pier.

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    48 mins
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