• The CMO's Toolbox with Elizabeth Maxson

  • Sep 6 2024
  • Length: 31 mins
  • Podcast

The CMO's Toolbox with Elizabeth Maxson

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  • Summary

  • This week's guest is Elizabeth Maxson, or "Emax," a seasoned marketing professional with over 18 years of experience across industries such as nonprofit, automotive, and high tech. As the SVP and CMO of Tableau, a Salesforce company, she drives global go-to-market strategies. Throughout her career at Salesforce, Elizabeth has held various roles, including leading strategic partnerships with industry giants like AWS, Google, and Apple. She also led marketing for Quip, a Salesforce acquisition. Notably, during the COVID pandemic, she helped distribute over 50 million units of PPE to healthcare workers globally in partnership with UCSF Benioff Children's Hospital, a career highlight she takes immense pride in.

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