The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode.

Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinson
Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/
Follow Kellanova online at: http://kellanova.com
Follow Ajay Sharma on LinkedIn at: https://www.linkedin.com/in/ajay-sharma-26900360/

Nicole answers these questions:

1. You have a career with ecommerce experience and even touched Xbox and CRM systems. Take us through the years and how you got to the leadership role you are in today? What advice would you give an entry level you?
2. Retail media - 2020 bs 2024. What’s changed, how do you coach brands and sales teams on this?
3. Capabilities - does digital content, images, videos all these mean anything anymore?
4. You’ve been in ecommerce account development since day one Amazon. How has this evolved and how have you handled the evolution.
5. What is digital transformation in a world where most are now Omnichannel trained? What are you advocating in the industry?
6. AI - how are you approaching it?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Steve Dennis, author of “Leaders Leap - Transforming Your company at the Speed of Disruption” and host of the Remarkable Retail Podcast.

Follow Steve Dennis on LinkedIn at: https://www.linkedin.com/in/stevenpdennis/
Purchase Leaders Leap on Amazon: https://a.co/d/j8kHQ6M
Listene to the Remarkable Retail podcast on Spotify: https://open.spotify.com/show/5br8q17fDMJx6mmpuTw9SX?si=5MT-PFjGRS270lve23N4_A

Steve answers these questions:

1. Shift happens. What shifted in your life to make you change direction and ultimately to write the book Leaders Leap?
2. In your book, you note that leaders are often too timid in their efforts to transform their businesses in an ear of rapid change. What is often the result of this timidity?
3. The meat of your book focuses on seven leadership principles. We’ll go through them in our discussion. Why does a leader need to crush her/his own ego, getting humble & embracing vulnerability and wake up to accept new realities (not just using Google as a facsimile)?
4. Great brands don’t chase customers, customers chase great brands. How does this quote exemplify the need for businesses to improve their targeting and why should they connect emotionally through memorable stories?
5. How does thinking radically improve growth and success and why is playing it safe actually risky in business?
6. How does agility & innovation support success in an era of disruption?
7. The culmination of the book is all about the Big Leap. Have you taken your own advice to break free of the retail corporate persona you have been cultivating in your career?
8. Tell us about the Remarkable Retail podcast.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Bharat Pulgam, co-founder & CEO of affordable last mile delivery service - Buncha. Buncha is a 'milk-man' type delivery service now operating in Colorado & Minnesota and fast expanding. For $3.45 per delivery, this is about the lowest cost we are experiencing in the marketplace.

Find Bharat Pulgam on Linkedin at : https://www.linkedin.com/in/bpulgam/
Find Buncha on Linkedin at : https://www.linkedin.com/company/gobuncha/
Find Buncha online at : https://www.gobuncha.com/

Here's what we asked Bharat :

1. Bharat, give us the update, since March its been a few months at the time of this recording, what has expanded, what has changed at Buncha?
2. Why is Buncha a good value proposition for brands. What brands and categories should be talking to you? Can brands work with you on the platform for offers to consumers?
3. How has investor partnerships been and can you take us through how capital growth has been? Any key messages for prospective investors?
4. Give us the scoop on expansion plans, since you last came on, what categories have you expanded to, which new brands and retailers are partners?
5. Retail expansion - what does your current capital flow look at and what cities or neighborhoods are you seeking to deliver for and into?
6. I’d love to hear about customer experience on the app? What’s new, what’s changed and how are you streamlining order friction for your customers?
7. What is your outlook on other grocery intermediary delivery partners? They don’t focus on routine and pantry but they are a large part of home delivery? What is your approach for these customers?
8. The last question here is always a fast forward - what trends do you see evolving in delivery that makes you believe Buncha is the long term community grocery pantry delivery platform of choice for customers, brands and retailers alike?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.