The CPG Guys are joined in this episode by Patrick Miller, co-founder of Flywheel, a division of Omnicom. Joining Peter to co-host the program is Flywheel's Jacqui Dynowski. Patrick discusses "The Big Shift" white paper which he co-wrote with Katie Box.

Follow Patrick Miller on LinkedIn at: https://www.linkedin.com/in/patrickgmiller/
Follow Flywheel on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/
Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/

Download "The Big Shift” white paper at: https://www.flywheeldigital.com/guides/the-big-shift-retail-power-dynamics

Learn more about the CGT Sales & Marketing Summit Sept 23-25 in Princeton NJ: https://www.cgsmsummit.com/2024


Patrick answer these questions:

1. Brands were very dominant in the first half of the last century. What changed in terms of the retail landscape and how did brands respond?
2. What is it about the digital shelf in online marketplaces that differs from the physical world and what power do brands have in this channel?
3. Why are retailers so excited about retail media? What are their core motivations for launching networks?
4. For retail media to deliver revenue and profit growth to retailers, there is an expectation that it will attract “Net new” investments from brands. What do brands need in exchange for these new dollars to begin flowing at scale?
5. You often use words like closed-loop, determinism and probabilism when talking about media across retailers. What does this mean for brands in the context of their media spend and why should they be thinking about deterministic measurement?
6. Meanwhile domestic retailers are feeling pressure from new competitive sources like Chinese marketplaces. Why and how are they responding?
7. How should brands be leveraging the power they have in the era of marketplaces and retail media to realign the balance of power and how should retailers respond?
8. What types of investments and choices do brands need to make in order to evaluate which retail media networks are right for them? And how will they know which ones are best positioned to help them grow profitably?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS talk to Eziah Syed, co-founder & CEO of Mend Nutrition. Mend's mission is 'We have come together to make a positive impact on human health by developing nature powered, science backed formulas customized for each stage of the healing journey.'.
Follow Eziah Syed on Linkedin at : https://www.linkedin.com/in/eziah/
Follow Mend on Linkedin at : https://www.linkedin.com/company/mend-nutrition/posts/?feedView=all
Follow Mend online at : https://mend.me/.
Here's what we discussed :
1. Your career passes through Deloitte, Citibank, startups and now Mend nutrition. Take us through your career journey and how it led to Mend. Also what advice would you give for others entering natural wellness?
2. What do you see as some of the critical challenges in health and healthcare today? How did you arrive at the name MEND?
3. How does mend help to alleviate these challenges? Last time you told us about your connection to providers - how does this work, who is in the network?
4. How and what sports teams are benefiting from Mend. Can the common Joe or Jane benefit from Mend - is it surgical pre and post - how about everyday wellness - what do you offer
5. Last time you told us about your connection to providers - how does this work, who is in the network?`
6. Talk to me about clinicals. Its not often we hear a natural supplements product using clinical trials - more common for a procedure or drug - take us through the how and why. It seems to be a habit for MEND - what should consumers interpret about your focus on this?
7. Your take on pharma - the knee jerk recommendation today is all pharma - is there a connection between eating natural and the power of the mind to manifest health using natural wellness to avoid health problems and solve them?
8. What’s next for Mend? What need states will you continue to address and expand to?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel.

Follow Joanna O’Connell on LikedIn at: https://www.linkedin.com/in/joannao2/
Follow Xian Wang on LinkedIn at: https://www.linkedin.com/in/xian-w-4221b3b/
Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/

Download the new “Connected Commerce” white paper at: https://transformation.omnicommediagroup.com/connected-commerce-white-paper/

Learn more about the CGT Sales & Marketing Summit Sept 23-25 in Princeton NJ: https://www.cgsmsummit.com/2024


Joanna & Xian answer these questions:

1. Is the purchase funnel still relevant in today’s omnichannel world of marketing strategies for the consumer life cycle and what new considerations do brands need to consider?
2. Why do brands need to act faster and more intelligently in their media investments given the data-driven world of today?
3. How have retail media networks bridged the gap for brands in connected commerce?
4. What are the core benefits for brands in a connected commerce world?
5. What challenges still remain for brands seeking to enter the retail media ecosystem?
6. What are the core considerations brands need to address as the shift to a connected commerce approach to marketing strategy?
7. How does creative play a critical role in connecting a brand to a shopper?
8. What trends around Connected Commerce are you most focused on following right now?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.