In this episode, Martha Dorris sits down with Marina Fox, former lead of GSA’s Digital Analytics Program (DAP) and one of the 2025 Service to the Citizen® Award winners, to explore how data and persistence transformed how government understands, and improves, digital services.

From her early career in data analytics to launching analytics.usa.gov, Marina shares how she built one of the most impactful digital initiatives in government, helping agencies use real-time data to design faster, simpler, and more transparent online experiences.

Highlights from the episode:

• Building the foundation: How DAP unified fragmented web analytics and gave agencies consistent, actionable insights for the first time.
• Scaling impact: With limited resources, Marina’s team brought Google Analytics to 6,000 federal websites, creating the largest GA account in the world.
• Driving transparency: The launch of analytics.usa.gov gave the public access to real-time government web traffic, turning data into a model for open government.
• Insights that matter: From USPS tracking to NASA’s data portals, DAP revealed what citizens value most and helped agencies prioritize improvements.
• A new chapter: As Director of Digital Solutions at TechSur Solutions, Marina continues helping agencies harness data, AI, and cloud to deliver better digital experiences.

Why it matters:
Marina’s story is a masterclass in leading digital transformation through collaboration, community-building, and data-driven design. Her work reminds us that when government embraces analytics, it doesn’t just measure success, it creates it.

Thank you for listening to this episode of The CX Tipping Point Podcast! If you enjoyed it, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners!

Stay Connected:

• Follow us on social media:
  • LinkedIn: @DorrisConsultingInternational
  • Twitter: @DorrisConsultng
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Resources Mentioned:

• Citizen Services Newsletter
• 2024 Service to the Citizen Awards Nomination Form

In this episode of The CX Tipping Point Podcast, host Martha Dorris sits down with Christopher Mannozzi, Director of Performance Management, and Jim Schaefer, Director of Surveys at the Department of Veterans Affairs’ Veterans Health Administration (VHA).

Together, they lead the Survey of Healthcare Experiences of Patients (SHEP) program, which is transforming how the VA listens to and improves care for veterans.

The conversation explores how SHEP:

• Uses surveys to capture veterans’ experiences across all types of care
• Analyzes data to highlight what’s working well and pinpoint opportunities for improvement
• Leverages automation and monthly reports to deliver fast, actionable insights

They also share what’s ahead for the program, including:

• Enabling veterans to complete surveys directly from their phones
• Comparing VA care to community care to better understand the full patient journey
• Exploring AI and natural language processing for deeper analysis
• Providing training to staff on turning feedback into meaningful action

At its core, SHEP’s mission is simple yet powerful: to improve healthcare quality and satisfaction, helping veterans live healthier lives. By surfacing common challenges and spreading best practices, the team is driving positive change across VA facilities nationwide.

Congratulations to the SHEP team on receiving the 2024 Service to the Citizen® Award!

Thank you for listening to this episode of The CX Tipping Point Podcast! If you enjoyed it, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners!

Stay Connected:

• Follow us on social media:
  • LinkedIn: @DorrisConsultingInternational
  • Twitter: @DorrisConsultng
  • Facebook: @DCInternational

Resources Mentioned:

• Citizen Services Newsletter
• 2024 Service to the Citizen Awards Nomination Form

In this episode of The CX Tipping Point Podcast, Martha Dorris sits down with Loree Levy, Deputy Director of California’s Employment Development Department (EDD), to talk about their shared passion for transforming how the public experiences government services.

With 24 years in state government and a background in television journalism, Loree reflects on her career journey and the lessons she’s carried into leadership. Together, they explore how EDD has embraced customer experience practices through modernization efforts that include:

• establishing a dedicated customer experience division
• simplifying application processes for unemployment and disability insurance
• implementing technologies like chatbots to improve access and responsiveness

Loree emphasizes the importance of an enterprise-wide, customer-centric approach that bridges communications and IT while breaking down silos across departments. She highlights how leadership, community practices, and ongoing collaboration are essential to creating better public service experiences.

This thoughtful conversation offers valuable insights into the challenges and opportunities of bringing CX into state government at scale.

Thank you for listening to this episode of The CX Tipping Point Podcast! If you enjoyed it, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners!

Stay Connected:

• Follow us on social media:
  • LinkedIn: @DorrisConsultingInternational
  • Twitter: @DorrisConsultng
  • Facebook: @DCInternational

Resources Mentioned:

• Citizen Services Newsletter
• 2024 Service to the Citizen Awards Nomination Form

In this episode of The CX Tipping Point, Martha Dorris sits down with Avery Muse, former Executive Director for IT Operations at the Department of Health and Human Services (HHS), to explore how he brought customer experience (CX) and employee experience (EX) together as a “Total Experience” at HHS.

With a career spanning defense, law enforcement, and health, Avery shares unique insights on service transformation in government. The conversation dives into his implementation of fusion teams, experience-level agreements, and a unified support portal, as well as efforts to modernize physical support locations and integrate omni-channel technology.

Martha and Avery also discuss the critical role of leadership buy-in, the link between employee engagement and service delivery, and best practices for measuring both operational and experience metrics.

Check out Avery’s recent NextGov Op-Ed on Total Experience, and connect with him at info@themusegroup.net or visit themusegroup.net.

Thank you for listening to this episode of The CX Tipping Point Podcast! If you enjoyed it, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners!

Stay Connected:

• Follow us on social media:
  • LinkedIn: @DorrisConsultingInternational
  • Twitter: @DorrisConsultng
  • Facebook: @DCInternational

Resources Mentioned:

• Citizen Services Newsletter
• 2024 Service to the Citizen Awards Nomination Form

In this episode of the CX Tipping Point Podcast, Martha Dorris sits down with James McCament, Chief Digital Transformation Officer, and Janet Pence, Customer Experience Lead at U.S. Customs and Border Protection (CBP), to explore how CBP is transforming its service delivery, operations, and customer experience through innovation and technology.

Fresh off being named the 2025 Service to the Citizen Government Executive of the Year, James shares insights into CBP’s complex mission, from border security and trade facilitation to counterterrorism, and how digital transformation and AI are playing a critical role. Janet adds her perspective from decades of experience at CBP, including leading customer experience and trade support efforts.

Together, they discuss:

• CBP’s Experience Office and human-centered service model
• Automation that cut 3+ million customer burden hours in FY2024
• AI-driven tools that detect contraband and speed up processing
• Succession planning and upskilling across CBP’s vast workforce
• Strong cross-agency partnerships, including with the FDA
• Public reaction insights and the future of digital government

This episode offers a behind-the-scenes look at one of the largest law enforcement agencies in the country—and how it's innovating for a safer, smarter, and more customer-focused future.

Thank you for listening to this episode of The CX Tipping Point Podcast! If you enjoyed it, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners!

Stay Connected:

• Follow us on social media:
  • LinkedIn: @DorrisConsultingInternational
  • Twitter: @DorrisConsultng
  • Facebook: @DCInternational

Resources Mentioned:

• Citizen Services Newsletter
• 2024 Service to the Citizen Awards Nomination Form

In Episode 58 of The CX Tipping Point Podcast, Kshemendra Paul shared his journey from Silicon Valley tech entrepreneur to senior federal executive, highlighting his leadership roles at the Department of Justice, the Office of Management and Budget, and the Department of Veterans Affairs. His work focused on improving government performance through data, fraud prevention, and information sharing—most notably with the Recovery Act and the national suspicious activity reporting initiative.

The conversation emphasized the role of data as a strategic asset, especially in fraud reduction, internal controls, and improving services for veterans. Kshemendra advocated for better enterprise-level data use, identity verification tools, and integrated platforms to support transparency, efficiency, and trust in government.

He also discussed the success of the National Information Exchange Model (NIEM) project in NYC, which used predictive analytics to identify at-risk youth, and called for stronger federal data leadership, including the establishment of a Federal Chief Data Analytics Officer.

Finally, Kshemendra shared his upcoming retirement plans, a renewed focus on advocacy, and personal reflections—including his passion for hiking, skiing, and family.

Kshemenda is available on LinkedIn or via email at kshemendra.paul@gmail.com

Kshemendra Paul is a seasoned leader, recognized for his pioneering results and solutions using data, architecture, and information sharing and safeguarding to improve government on behalf of the American people. As a widely lauded executive, Kshemendra routinely applied his unique perspective to addressing complex challenges, contributing to reducing risk, and enhancing operational efficiency, effectiveness, and integrity. His insights explore how organizations can leverage data for impactful decision-making, improved outcomes, and greater protection of stakeholders. His focus now is policy advocacy. He also serves on boards, and advises organizations and leaders.

Recent Op-Ed:

"Moving Federal Enterprise Risk Management Beyond Compliance Theater" – FedScoop, April 2025

Thank you for listening to this episode of The CX Tipping Point Podcast! If you enjoyed it, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners!

Stay Connected:

• Follow us on social media:
  • LinkedIn: @DorrisConsultingInternational
  • Twitter: @DorrisConsultng
  • Facebook: @DCInternational

Resources Mentioned:

• Citizen Services Newsletter
• 2024 Service to the Citizen Awards Nomination Form

In this episode of The CX Tipping Point Podcast, we spoke with Marcy Jacobs, the first Chief Digital Experience Officer for the State of Maryland. Marcy goes into the significance of user-centered design and the holistic approach needed to improve digital experiences, particularly in government and consulting sectors.

She discusses her journey in digital government, from starting out as a graphic and web designer to leading digital transformation efforts at USDS and the Department of Veterans Affairs. Marcy explores challenges, solutions, and strategies for integrating digital services, enhancing user research, and leveraging AI for better customer experiences.

Key Takeaways:

1. Insights on prioritizing user needs over technology and shifting from an inside-out to an outside-in approach.
2. Importance of understanding the full user journey.
3. How project management and product leadership require technical depth, leadership buy-in, and measurable outcomes to avoid reinforcing ineffective processes.
4. Breaking down silos between digital services and CX teams to ensure data-driven, actionable solutions rather than just measurement.
5. The role of user research in improving services and the potential of AI when applied strategically.

Join us as we uncover how digital services can transform government experiences and why a human-first approach is critical to success!

Thank you for listening to this episode of The CX Tipping Point Podcast! If you enjoyed it, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners!

Stay Connected:

• Follow us on social media:
  • LinkedIn: @DorrisConsultingInternational
  • Twitter: @DorrisConsultng
  • Facebook: @DCInternational

Resources Mentioned:

• Citizen Services Newsletter
• 2024 Service to the Citizen Awards Nomination Form

In this episode of The CX Tipping Point Podcast, we’re joined by Steve Krauss from the U.S. Office of Personnel Management—recipient of the 2025 Service to the Citizen Award—to unpack the complexities of HR IT modernization in the federal government.

Steve shares candid insights into the inefficiencies of the current HR IT ecosystem and underscores the urgent need for improved coordination, data interoperability, and shared services to streamline operations and cut costs. He also explores forward-looking solutions such as pooled hiring across agencies and the collaborative efforts underway with major federal agencies and the Office of Management and Budget (OMB) to advance modernization and elevate the customer experience.

But the conversation goes beyond IT. They dive into the broader challenges surrounding federal hiring, agency funding for modernization initiatives, and the critical role of stakeholder engagement in driving lasting change. They discuss the funding barriers many agencies face, the strategic support OPM offers—including the use of the Technology Modernization Fund—and the importance of conducting a comprehensive inventory of federal contact centers.

Together, they explore what it takes to lead through complexity, emphasizing the value of strong governance, smart incentive structures, and the impact of the recently enacted Government Service Delivery Improvement Act in shaping a more responsive and citizen-centered government.

Thank you for listening to this episode of The CX Tipping Point Podcast! If you enjoyed it, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners!

Stay Connected:

• Follow us on social media:
  • LinkedIn: @DorrisConsultingInternational
  • Twitter: @DorrisConsultng
  • Facebook: @DCInternational

Resources Mentioned:

• Citizen Services Newsletter
• 2024 Service to the Citizen Awards Nomination Form