• The Cannes CMO conversations: Why a B2B brand is going on Manchester United's shirts and how to tell better stories through sport.

  • Jun 26 2024
  • Duración: 28 m
  • Podcast

The Cannes CMO conversations: Why a B2B brand is going on Manchester United's shirts and how to tell better stories through sport. Por arte de portada

The Cannes CMO conversations: Why a B2B brand is going on Manchester United's shirts and how to tell better stories through sport.

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Leaders' Content Director David Cushnan brings you the stories of the sports industry week, while Editorial Director James Emmett brings you a couple of heavyweight brand CMO conversations from last week's Cannes Lions International Festival of Creativity.

    At the Sport Beach, hosted by Stagwell, he sat down with Don McGuire, CMO of Qualcomm, a B2B company that, through its Snapdragon brand, is about to become much more visible, as Manchester United's new front-of-shirt sponsor.

    Then he catches up with Mark Kirkham, CMO of International Beverages at PepsiCo, who reflects on how the best storytelling in sports marketing happens - and where it's happening in 2024.
    Más Menos
activate_primeday_promo_in_buybox_DT
Gestión Economía Finanzas Personales Deportes y Aire Libre
Más Menos

Lo que los oyentes dicen sobre The Cannes CMO conversations: Why a B2B brand is going on Manchester United's shirts and how to tell better stories through sport.

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles