Wondering how venture capital firms support the clean tech startup ecosystem?

Explore the intricacies of sustainable investing and leadership dynamics in the chemical industry with Rob van der Meij, a partner at Capricorn Partners in part 1 of this 2 part series. Host Victoria Meyer delves into Rob's expertise on ESG and impact investing, the vital role of leadership throughout a company's life cycle, and the emotional challenges founders face in relinquishing control.

Hear about Capricorn Partners' unique approach to venture capital investment in cleantech and chemistry sectors, highlighting the importance of diversified investments and the innovation hurdles startups encounter.

Join us this week as Victoria and Rob discuss the following topics:

• Sustainable Investing
• Transitioning skills from big to small companies
• The role of venture capital in chemicals and clean tech
• Venture capital versus private equity
• Derisking and business development

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Behavioral economics is revolutionizing the business world with Melina Palmer, CEO of The Brainy Business, and Victoria Meyer on The Chemical Show®. Melina delves into the importance of social proof in influencing consumer decisions, showcasing how psychological principles can dramatically shape pricing strategies. Highlighting examples from luxury goods like the Birkin bag to New York City's $214 grilled cheese sandwich, she explains how scarcity, identity, and well-framed messaging can alter purchasing behavior irrespective of functionality.

Melina will be a speaker at The Chemical Summit on October 8-9, 2024 in Spring, Texas. For details and tickets, visit thechemicalsummit.com.

Victoria and Melina discuss the profound impact language and framing have on decision-making, emphasizing the value of thoughtful communication in reducing stress and improving organizational efficiency. They share actionable insights on leveraging behavioral economics principles in B2B settings, experimenting with small focused tests, and leading teams with an openness to change and human-centric strategies.

Tune in to hear Victoria and Eric discuss the following topics:

• Life as a series of micro moments and micro decisions
• Communicating with customers and getting them to buy your products
• The Truth About Pricing and the rest of the story
• Applying behavioral economics to B2B markets
• Linguistics as a part of value, pricing, and negotiations
• Aligning your business' communication and messaging
• Effective leadership in turning the tide more toward behavior centricity

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Discover why methanol has become the number one alternative fuel for ships ordered in 2023 and how the race for environmentally improved methanol is shaping the future of the chemical industry. Eric Bober, Senior VP at NexantECA, joins host Victoria Meyer on The Chemical Show® to dive into the evolution of green chemicals, the urgent demand for sustainable methanol as marine fuel, and the gap between innovation and infrastructure.

Victoria and Eric explore the groundbreaking advancements and the hurdles companies face in project development and market segmentation, all while highlighting the critical role of consortiums and government incentives in driving progress. Further discussing the importance of balancing traditional technology with innovative solutions, Victoria and Eric shed light on carbon capture and the strategies to mitigate risks and propel the industry forward. As the push for decarbonization intensifies, hear how methanol’s journey from commodity to green powerhouse is poised to reshape the chemical and shipping industries.

Tune in to hear Victoria and Eric discuss the following topics:

• Green Methanol: the revolution continues and the evolution is currently "bogged down"
• Methanol as a shipping fuel
• Decarbonization: Who's paying for it?
• Leveraging the strengths and advantages of methanol
• Solutions to speeding up environmentally improved methanol
• Methanol's future outlook

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***Like what you hear? Leave a rating and review.
***Want more insights? Sign up for our email list at https://www.thechemicalshow.com