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The Chris LoCurto Show

The Chris LoCurto Show

By: Chris LoCurto
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Break down the barriers to small business success with 'The Chris LoCurto Show'. Tailored for the tireless entrepreneur facing the daily grind of managing cash flow, leading a team, and carving out a competitive edge, this podcast offers more than just advice—it offers a lifeline. Chris LoCurto brings decades of firsthand experience leading small businesses and delivers straightforward strategies and actionable insights.

Every episode tackles the real issues you face—how to inspire your team, make every dollar count, and find the time to focus on what really matters: growing your business and achieving a fulfilling work-life balance. This isn't just a podcast; it's a community where your challenges are acknowledged, your efforts are celebrated, and your dreams are attainable.

Join us in listening to 'The Chris LoCurto Show' to transform your business headaches into victories. Subscribe today and start paving your path to business growth and personal fulfillment. Learn more at www.chrislocurto.com. Your journey to small business mastery begins here.Copyright Chris LoCurto Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • 667 | Simple Sales Scripts That Change Everything

    667 | Simple Sales Scripts That Change Everything
    Mar 3 2026
    Most salespeople don’t struggle because they lack effort—they struggle because they don’t know how to guide a sales conversation. In this episode, Chris and Joel Fortner walk through simple sales scripts that change everything, including how to frame a call with calm confidence, replace weak language with authority-building phrases, handle objections without being pushy, and use five key questions that create clarity and trust.

    This is what you’ll learn:
    • The Core Problem in Most Sales Conversations (00:03:32)
    • How to Frame a Sales Conversation at the Beginning (00:14:58)
    • Words That Build Authority (and Words That Hurt It) (00:22:32)
    • Responding to Common Objections (00:28:32)
    • How to Sound Like a Trusted Authority (00:37:55)
    • The Top 5 Questions Every Salesperson Should Ask (00:47:03)
    • Why Scripts Actually Create Freedom (00:53:51)
    • Persuasive-Servant Selling Program (01:00:09)

    Want to learn more about Persuasive-Servant Selling? Go to chrislocurto.com/servantsales.
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    1 hr and 2 mins
  • 666 | “Just Sell More.” The Fastest Way to Lose a Great Salesperson.

    666 | “Just Sell More.” The Fastest Way to Lose a Great Salesperson.
    Feb 24 2026
    “Just Sell More.” The Fastest Way to Lose a Great Salesperson

    Most sales problems aren’t about effort—they’re about leadership.

    If your sales team feels blamed, pressured, or unclear on expectations, telling them to “just sell more” will only create stress and turnover. In this episode, Chris and Joel unpack why pressure backfires and how to lead salespeople in a way that builds ownership, clarity, and consistent results.

    This is what you’ll learn:

    00:02:31 – Pressure vs. Leadership
    00:07:08 – Motivation Myth
    00:12:52 – Clarity and Expectations
    00:15:37 – Coaching vs. Managing Metrics
    00:19:26 – Leading Different Personality Styles in Sales
    00:25:10 – The Follow-Up Problem
    00:33:38 – Building Ownership Instead of Compliance
    00:37:26 – Trust and Psychological Safety
    00:42:20 – Fixing a Struggling Sales Culture
    00:43:44 – The Persuasive-Servant Selling Leadership Shift
    00:46:18 – Reflection
    00:47:19 – Action Items
    00:48:35 – Persuasive-Servant Selling Program - chrislocurto.com/servantsales
    00:51:52 – Conclusion
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    53 mins
  • 665 | You Don’t Need More Hustle — You Need More Clarity

    665 | You Don’t Need More Hustle — You Need More Clarity
    Feb 17 2026
    Your team is hustling hard—but are they actually making progress?

    In this episode, I challenge the hustle mindset and break down why confusion, not effort, is what’s holding your team back. If you’re tired of measuring activity instead of results, you’ll walk away with the clarity tools every leader needs.

    This is what you’ll learn:

    00:02:30 – Hustle Isn’t the Problem—Confusion Is
    00:10:32 – Activity Metrics ≠ Success Metrics
    00:13:36 – Clarity Transforms Culture
    00:15:47 – Use the “Why Are We Doing This?” Filter
    00:21:53 – Reflection
    00:22:34 – Action Items
    00:23:22 – Next-Level Leadership LIVE Event

    Get your tickets at early bird pricing at chrislocurto.com/liveevents
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    24 mins
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