Episodes

  • 672 | More Tactics Won’t Fix It—Here’s What Actually Will

    672 | More Tactics Won’t Fix It—Here’s What Actually Will
    Apr 7 2026
    What if the breakthrough you’re looking for isn’t another tactic—but a shift in how you lead?

    In this episode, Chris walks through four powerful changes that help you create clarity, reduce overwhelm, and build a team that doesn’t depend on you for everything.

    This is what you’ll learn:

    00:04:10 – Stop Solving It with Tactics
    00:06:28 – Eliminate Strategic Overload
    00:11:18 – Create Radical Clarity
    00:16:21 – Reset Your Role as a Leader
    00:20:10 – A Challenge For You
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    22 mins
  • 671 | 5 Questions That Build a Team That Takes Ownership

    671 | 5 Questions That Build a Team That Takes Ownership
    Mar 31 2026
    If you want your team to take more ownership, you don’t need better people—you need better questions.

    In this episode, Chris walks through five powerful questions that shift your team from dependence to leadership, helping them think, act, and solve problems on their own.

    This is what you’ll learn:

    00:05:38 – What do you think we should do?
    00:11:25 – What does success look like here?
    00:14:22 – What’s your next step?
    00:18:34 – Where do you feel unsure or stuck?
    00:23:46 – What do you need from me to succeed?
    00:27:10 – Your Challenge This Week

    Get your tickets for our Next-Level Leadership LIVE Event at chrislocurto.com/liveevents
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    30 mins
  • 670 | A conversation with Marcus Zook: Are You Built to Be a Business Owner?

    670 | A conversation with Marcus Zook: Are You Built to Be a Business Owner?
    Mar 24 2026
    A lot of people like the idea of business ownership—but very few understand what it actually requires.

    In this conversation with Marcus Zook, I break down what it really looks like to be a business owner, the level of responsibility it takes, and how to know if you’re truly built for it. We also talk through leadership, communication, personality styles, and calling.

    This is what you’ll learn:

    00:01:16 – Advice for Younger Generations
    00:06:54 – A Leader’s Job is to Make Their Team Successful
    00:11:35 – Communication and Personality Styles
    00:31:27 – DISC Explained
    00:37:37 – Who are some mentors who have helped you?
    00:42:54 – God’s Calling
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    1 hr and 4 mins
  • 669 | How to Audit Your Calendar and Delegate One Meeting This Week

    669 | How to Audit Your Calendar and Delegate One Meeting This Week
    Mar 17 2026
    If your calendar is packed with meetings, updates, and problem-solving—but your team still lacks clarity—your calendar may be revealing a leadership problem.

    In this episode, I challenge you to audit your calendar and delegate one meeting this week so you can create space to lead and develop stronger leaders on your team.

    This is what you’ll learn:
    • 00:05:17 – Audit Your Calendar Like a Leader
    • 00:11:50 – Delegate One Meeting This Week
    • 00:19:21 – Use the Time You Get Back to Actually Lead
    • 00:23:01 – Next-Level Leadership LIVE Event 2026
    Grab your tickets here: chrislocurto.com/liveevents
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    24 mins
  • 668 | Are You the Bottleneck You Keep Complaining About?

    668 | Are You the Bottleneck You Keep Complaining About?
    Mar 10 2026
    Many leaders feel overwhelmed and assume the problem is time. But in many cases, the real issue is control. When every decision, task, and approval has to run through you, your team slows down—and growth stalls.

    In this episode, Chris explains how leaders unintentionally become the bottleneck in their own businesses and how to start clearing the path so your team can move forward with confidence.

    This is what you’ll learn:

    00:05:41 – Your Calendar Doesn’t Lie
    00:12:10 – “Helping” Isn’t Always Helpful
    00:15:14 – You Built the System That’s Failing You
    00:19:28 – Delegation Isn’t Dumping
    00:23:44 – Action Items
    00:27:13 – Next-Level Leadership LIVE Event 2026

    Get your seats at chrislocurto.com/liveevents
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    28 mins
  • 667 | Simple Sales Scripts That Change Everything

    667 | Simple Sales Scripts That Change Everything
    Mar 3 2026
    Most salespeople don’t struggle because they lack effort—they struggle because they don’t know how to guide a sales conversation. In this episode, Chris and Joel Fortner walk through simple sales scripts that change everything, including how to frame a call with calm confidence, replace weak language with authority-building phrases, handle objections without being pushy, and use five key questions that create clarity and trust.

    This is what you’ll learn:
    • The Core Problem in Most Sales Conversations (00:03:32)
    • How to Frame a Sales Conversation at the Beginning (00:14:58)
    • Words That Build Authority (and Words That Hurt It) (00:22:32)
    • Responding to Common Objections (00:28:32)
    • How to Sound Like a Trusted Authority (00:37:55)
    • The Top 5 Questions Every Salesperson Should Ask (00:47:03)
    • Why Scripts Actually Create Freedom (00:53:51)
    • Persuasive-Servant Selling Program (01:00:09)

    Want to learn more about Persuasive-Servant Selling? Go to chrislocurto.com/servantsales.
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    1 hr and 2 mins
  • 666 | “Just Sell More.” The Fastest Way to Lose a Great Salesperson.

    666 | “Just Sell More.” The Fastest Way to Lose a Great Salesperson.
    Feb 24 2026
    “Just Sell More.” The Fastest Way to Lose a Great Salesperson

    Most sales problems aren’t about effort—they’re about leadership.

    If your sales team feels blamed, pressured, or unclear on expectations, telling them to “just sell more” will only create stress and turnover. In this episode, Chris and Joel unpack why pressure backfires and how to lead salespeople in a way that builds ownership, clarity, and consistent results.

    This is what you’ll learn:

    00:02:31 – Pressure vs. Leadership
    00:07:08 – Motivation Myth
    00:12:52 – Clarity and Expectations
    00:15:37 – Coaching vs. Managing Metrics
    00:19:26 – Leading Different Personality Styles in Sales
    00:25:10 – The Follow-Up Problem
    00:33:38 – Building Ownership Instead of Compliance
    00:37:26 – Trust and Psychological Safety
    00:42:20 – Fixing a Struggling Sales Culture
    00:43:44 – The Persuasive-Servant Selling Leadership Shift
    00:46:18 – Reflection
    00:47:19 – Action Items
    00:48:35 – Persuasive-Servant Selling Program - chrislocurto.com/servantsales
    00:51:52 – Conclusion
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    53 mins
  • 665 | You Don’t Need More Hustle — You Need More Clarity

    665 | You Don’t Need More Hustle — You Need More Clarity
    Feb 17 2026
    Your team is hustling hard—but are they actually making progress?

    In this episode, I challenge the hustle mindset and break down why confusion, not effort, is what’s holding your team back. If you’re tired of measuring activity instead of results, you’ll walk away with the clarity tools every leader needs.

    This is what you’ll learn:

    00:02:30 – Hustle Isn’t the Problem—Confusion Is
    00:10:32 – Activity Metrics ≠ Success Metrics
    00:13:36 – Clarity Transforms Culture
    00:15:47 – Use the “Why Are We Doing This?” Filter
    00:21:53 – Reflection
    00:22:34 – Action Items
    00:23:22 – Next-Level Leadership LIVE Event

    Get your tickets at early bird pricing at chrislocurto.com/liveevents
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    24 mins