Episodios

  • 666 | “Just Sell More.” The Fastest Way to Lose a Great Salesperson.

    666 | “Just Sell More.” The Fastest Way to Lose a Great Salesperson.
    Feb 24 2026
    “Just Sell More.” The Fastest Way to Lose a Great Salesperson

    Most sales problems aren’t about effort—they’re about leadership.

    If your sales team feels blamed, pressured, or unclear on expectations, telling them to “just sell more” will only create stress and turnover. In this episode, Chris and Joel unpack why pressure backfires and how to lead salespeople in a way that builds ownership, clarity, and consistent results.

    This is what you’ll learn:

    00:02:31 – Pressure vs. Leadership
    00:07:08 – Motivation Myth
    00:12:52 – Clarity and Expectations
    00:15:37 – Coaching vs. Managing Metrics
    00:19:26 – Leading Different Personality Styles in Sales
    00:25:10 – The Follow-Up Problem
    00:33:38 – Building Ownership Instead of Compliance
    00:37:26 – Trust and Psychological Safety
    00:42:20 – Fixing a Struggling Sales Culture
    00:43:44 – The Persuasive-Servant Selling Leadership Shift
    00:46:18 – Reflection
    00:47:19 – Action Items
    00:48:35 – Persuasive-Servant Selling Program - chrislocurto.com/servantsales
    00:51:52 – Conclusion
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    53 m
  • 665 | You Don’t Need More Hustle — You Need More Clarity

    665 | You Don’t Need More Hustle — You Need More Clarity
    Feb 17 2026
    Your team is hustling hard—but are they actually making progress?

    In this episode, I challenge the hustle mindset and break down why confusion, not effort, is what’s holding your team back. If you’re tired of measuring activity instead of results, you’ll walk away with the clarity tools every leader needs.

    This is what you’ll learn:

    00:02:30 – Hustle Isn’t the Problem—Confusion Is
    00:10:32 – Activity Metrics ≠ Success Metrics
    00:13:36 – Clarity Transforms Culture
    00:15:47 – Use the “Why Are We Doing This?” Filter
    00:21:53 – Reflection
    00:22:34 – Action Items
    00:23:22 – Next-Level Leadership LIVE Event

    Get your tickets at early bird pricing at chrislocurto.com/liveevents
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    24 m
  • 664 | Your Team Feels Your Stress (Even When You Don’t Say a Word)

    664 | Your Team Feels Your Stress (Even When You Don’t Say a Word)
    Feb 10 2026
    If you’re stressed, your team feels it—whether you say a word or not. Your internal pressure becomes their external culture. In this episode, Chris shares how to stop unintentionally leading from stress and start modeling calm, confident leadership instead.

    This is what you’ll learn:

    00:04:14 – Your Energy Sets the Emotional Temperature
    00:11:51 – The Pace You Set Becomes Their Standard
    00:20:35 – Meetings Reveal the Mood You Create
    00:24:44 – You Can’t Hide What You Haven’t Healed
    00:31:33 – Reflection
    00:32:05 – Action Items
    00:33:13 – Next-Level Leadership LIVE Event

    Grab your tickets at chrislocurto.com/liveevents
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    34 m
  • 663 | Selling Isn’t About Talking — It’s About Caring

    663 | Selling Isn’t About Talking — It’s About Caring
    Feb 3 2026
    Tired of sales that feel like pressure instead of connection?

    In this episode, Chris reveals why real sales success doesn’t come from talking — it comes from caring.

    Learn how empathy, listening, and servant leadership can dramatically improve your team’s sales results while building trust and loyalty.

    This is what you’ll learn:
    00:03:29 – Stop Pitching. Start Listening.
    00:07:10 – Empathy is a Sales Advantage
    00:11:41 – Selling Should Feel Like Serving
    00:18:23 – Equip Your Team for Trust-based Selling
    00:21:44 – Reflection
    00:22:33 – Action Items
    00:23:05 – Next-Level Leadership LIVE Event 2026

    🎟️ Next-Level Leadership LIVE Event
    You can still save $200 with early bird tickets!

    👉 Get your ticket now at: https://chrislocurto.com/liveevents
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    24 m
  • 662 | When You Coach Instead of Control… Everything Changes.

    662 | When You Coach Instead of Control… Everything Changes.
    Jan 27 2026
    Micromanaging kills momentum — but coaching unlocks growth. In this episode, Chris reveals how controlling leaders unknowingly limit their team’s potential, and how shifting to a coaching mindset transforms performance, ownership, and capacity. Learn the practical mindset and systems needed to stop carrying it all yourself and start building a team that leads with you.

    This is what you’ll learn:

    00:07:28 – Control Builds Dependence, Not Ownership
    00:10:28 – Coaching Unlocks Responsibility
    00:14:57 – Clarity Creates Growth
    00:18:48 – Servant Leadership Is a System, Not a Style
    00:27:42 – Reflection
    00:30:14 – Action Items
    00:31:47 – Next-Level Leadership LIVE Event 2026

    Get your tickets at chrislocurto.com/liveevents
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    27 m
  • 661 | The Month-End Panic No One Talks About

    661 | The Month-End Panic No One Talks About
    Jan 20 2026
    Month-end panic isn’t just hurting your numbers—it’s destroying your culture.

    In this episode, Chris unpacks how fear-based selling leads to burnout, buyer’s remorse, and broken trust—and what confident leaders do instead.

    Learn how to shift from last-minute pressure to consistent performance.

    This is what you’ll learn:

    00:02:39 – Panic Sales Are Never Profitable
    00:07:11 – Owner Pressure Fuels the Wrong Fire
    00:11:58 – Culture Cracks Start at the Close
    00:17:01 – The Confident Sales Culture
    00:20:22 – Reflection
    00:20:49 – Action Items
    00:22:27 – Next-Level Leadership LIVE Event 2026
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    24 m
  • 660 | You’re Busy. But Are You Actually Leading?

    660 | You’re Busy. But Are You Actually Leading?
    Jan 13 2026
    If your team can’t move without you, you’re not leading—you’re just busy. In this episode, Chris exposes the leadership traps that keep you stuck in motion and shows you how to step out of the weeds and lead with clarity.

    This is what you’ll learn:

    00:02:26 – Busyness Feels Like Progress, But It’s Actually Hiding What’s Broken
    00:08:06 – When Your Team Can’t Move Without You, You’re Running a Dependency Culture
    00:12:06 – Your Team Mirrors Your Pace, Not Your Priorities
    00:17:10 – Clarity Builds What Hustle Can’t
    00:21:05 – Reflection
    00:22:14 – Action Items
    00:23:53 – Next-Level Leadership LIVE Event 2026

    Get your tickets for the LIVE event at www.chrislocurto.com/liveevents
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    25 m
  • 659 | 5 Big Takeaways from 2025 (And the Mindset We’re Bringing into 2026)

    659 | 5 Big Takeaways from 2025 (And the Mindset We’re Bringing into 2026)
    Jan 6 2026
    The Mindset We’re Bringing Into 2026 — 5 Leadership Lessons from 2025

    The best leadership lessons of 2025 didn’t come from the wins — they came from pressure, exhaustion, and hard decisions. In this episode, Chris shares the 5 most powerful leadership lessons of the year and the mindset we’re bringing into 2026.

    🎯 Timestamps & Topics:

    00:01:49 – Tired Doesn’t Mean You’re Weak
    00:16:25 – You Can’t Start Fresh with Yesterday’s Strategy
    00:20:27 – Correction Doesn’t Crush People—Confusion Does
    00:22:50 – Decisions Don’t Get Easier—Clarity Makes Them Faster
    00:24:37 – Tight Times Test True Leadership
    00:32:41 – Action items to reset and lead stronger in Q1
    00:33:33 – Join us at the Next-Level Leadership LIVE Event – launch pricing has ended, but you can still save $200 with early bird tickets!

    Ready to lead with clarity and energy in 2026? Hit play now.
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    35 m