• The Christmas Effect

  • Dec 7 2021
  • Length: 36 mins
  • Podcast

The Christmas Effect By cover art

The Christmas Effect

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  • Summary

  • In our third installment, Danny Edwards (Co-Editor of SHOTS) speaks to Matt Gay (Creative Director at adam&eveDDB) and Si & Ad (Directing duo at Academy) about the pressure of Christmas advertising through the years and how brands have changed up their commercials to keep up with the ‘John Lewis Effect’. 

     

    Artwork produced by Michael Lenz.

     

    A Factory Originals Production.

     

    References:

     

    John Lewis & Partners 

    John Lewis & Partners - all Christmas adverts

    Kohl’s - Reindeer

    Argos Christmas - Dummer Girl

    Currys Christmas x Jeff Goldblum


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