The Climatetech Founder's Podcast Por arte de portada

The Climatetech Founder's Podcast

De: Marianne Lehnis
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  • Resumen

  • Helping climatetech entrepreneurs and investors build, grow, and thrive. Listen to interviews with sustainability leaders to learn about business growth and innovation and connect with likeminded movers and shakers.

    thegreentechpreneur.substack.com

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    Marianne Lehnis
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Episodios
  • Cultivated Meat Company Pluri Achieves Price Parity with Farmed Meat

    Cultivated Meat Company Pluri Achieves Price Parity with Farmed Meat
    Mar 22 2024

    At 300,000 dollars, the world’s first lab-grown meat burger may have been the most expensive piece of meat ever produced. That was in 2013 – it proved that we can grow meat in a lab, but the cost, engineering, and biological challenges meant that cultivated meat was a far cry from being a viable alternative for supermarkets.

    10 years on, that’s all changed. For the first time, the science behind cell cultivation has progressed to the point where mass production and consumption of meat from cultivated cells is possible at a price point that’s on par with traditionally farmed meat.

    An Israel-based biotechnology company Pluri, is at the heart of this transformation. In 2022, Pluri established a joint venture with Tnuva, Israel’s largest food producer, Ever After Foods, to utilize Pluri’s technology to create a pathway to bringing cultivated meat to the consumer market.


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    32 m
  • Colombia's largest coffee company is disrupting supply chains to put fairness first

    Colombia's largest coffee company is disrupting supply chains to put fairness first
    Sep 29 2023
    A warm welcome to the 40 new subscribers who have joined since the last edition! If you haven’t subscribed, sign up below to join a network of over 2,850 climate tech entrepreneurs and investors. The Green Techpreneur (GT) is a comprehensive platform with a marketplace and magazine to help your climate startup raise funds and gain the actionable insight you need to make your mark on the planet.Investors take note!! We have a fantastic opportunity for you below to make money while making a real difference in empowering Sustainable Finance, Trade, Energy, Money & Community. Find out more below.In tough-to-disrupt industries, going for size and scale can sometimes be the only way to truly rewrite norms and shake up supply chains that are at odds with people and planet.This was the realisation that green techpreneur Boris Wullner Garces, CEO at Green Coffee Company (GCC) – Colombia’s largest producer of Arabica coffee – came to in 2021 when he set out on a scale up journey: “value share is very important for us: everything we do, we are not only doing for us as a company, we are also doing it for the coffee growers. We’re getting away from intermediaries and going directly to the consumer so we can pay a better price to farmers. But to do this, you have to have scale.”Despite the coffee sector acting on sustainability initiatives, commercial practices still often exploit farmers with only 10% of coffee’s total value staying in the countries of origin. The coffee market is largely steeped in a power imbalance where coffee farmers are disempowered by intermediaries who control access to buyers and take the majority share of profits, while the coffee farmers are often left struggling to pay for education and healthcare. “If you can buy green coffee at $1.09 per pound, and the roasters are selling you a bag of roasted coffee in the U.S. at $12.99 in the supermarket and it is only 12 ounces, who’s getting the money? Not the growers and they’re the ones doing everything,” says Boris.In six short years since it’s founding in 2017, Columbia-based Green Coffee Company has not just grown into one of the largest coffee producers in the world, it has been on a fast-track growth journey to cut out intermediaries, disrupt, reshape, own and green every aspect of its supply chain. “We’re thinking completely outside of the box: we are being disruptive at every step of the chain, from the nursery to the dry and wet milling to the roasting. We’re reducing our operating costs all across the chain….we’re attacking all the old parts of the chain that normally are not tackled by growers. Today, GCC has more than 12.5 million coffee trees. Its size and scale gives it the bandwidth to successfully disrupt an often exploitative industry and its proving that the green economy is also better for business.It implements cost-saving, cutting-edge technologies to green its supply chain and is a circular economy pioneer, adding new product lines by repurposing coffee cherry waste to produce ethanol (used in gin/vodka) and cascava flour. “The company generates something very important in the agricultural sector: a mirror effect,” explains Marcela Urueña, Colombian government chief advisor for coffee affairs."I see them as an 'anchor producer' that sets the coffee business dynamics in the area …from delivering information about technologies to centralising purchases of fertilisers to get better prices for all producers around the region, sharing these economic benefits with all the small producers and coffee farmers around GCC. It is a truthful generator of enriched social networks that should lead to social and economic stability in the region where it is located."GCC has already raised a total of $65 million of equity, and is currently seeking $65 million of institutional debt capital to execute expansion plans. By 2026, the company projects it will be in a position to launch a U.S. IPO exit.Here’s a look at what it took to scale up and transform supply chains to put social and climate justice into the heart of your next brew. How did you first get involved with GCC?I'm a biological systems engineer. I've always been involved with agriculture. I spent over a decade working in the Colombian flower business, primarily in sales and marketing. Following that, I led Invest in Bogota, a startup incubator focused on bringing international business to the region. Before joining GCC, I held a position at a university as the Vice Dean for Biological Systems Engineering. I also took on consultancy roles and helped the Colombian palm oil industry improve their sustainability efforts.When I was invited to join GCC in 2020, we talked extensively about the transformative changes they envisioned for the industry, I thought, ‘this is what I've been waiting for.’ We discussed the goal of becoming a highly profitable yet inclusive company. It seemed like the only way to change the culture in Colombia and ...
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    26 m
  • How to scale a niche product into a mainstream market while navigating being business and life partners

    How to scale a niche product into a mainstream market while navigating being business and life partners
    Jul 28 2023
    A warm welcome to the 60 new subscribers who have joined since the last edition!If you haven’t subscribed yet, sign up below to join a network of 2,730 climate tech entrepreneurs and investors. The Green Techpreneur (GT) will provide you with the actionable insight and connections you need to make your mark on the planet with your business!In this Green Techpreneur episode, I spoke to the Co-founders of Gimme Seaweed to share how their journey of infusing passion, love, and a personal touch - connecting with customers as you would with friends and family - became keys to growing a household name brand that’s both delicious, nutritious and good for the planet.“I’ll never forget that feeling I had, in the early morning, it was 6 a.m., I was 35 and at the farmers market and feeling like I was in charge of my life and about to go on this very refreshing journey. And that became Annie Chun’s and the start of all that transpired. It was based on really wanting to be myself and sharing the love and experience that I have. Based on this, I always make sure to connect with myself, who I am, and what I have learned.”Annie Chun is the pioneer of an organic seaweed US snack brand, Gimme Seaweed, that has shifted what was a niche product into the mainstream market. She immigrated from Korea as a young woman in 1976 - but it was in selling homemade produce at a farmers market in 1991 that she found her North Star as a green techpreneur. At the time, she would never have imagined that her humble outdoor market beginnings would lead to building a household brand name.So how did she beat the odds to build an exceptional business from the ground up?“You're not really calculating, I'm going to put that into the US market, I did it truly as a friend, as a neighbour, one by one. And by doing so, I learnt a lot about what American culture is, how they connect, what they like. It just came to me naturally through that experience, and I think that's the base of our reach to our market and our buyers.”Along the way, she met her husband and co-founder, Steve Broad. They launched Gimme Seaweed in 2012, where Annie brings her Korean roots to the US with the introduction of seaweed as a snack. Together, they created the world’s first USDA Certified Organic, non-GMO Project Verified seaweed snacks.“I couldn't have built the business by myself,” says Chun. “It was almost like that was the path we had to walk together.”Seaweed is the underrated story of our time – it’s the ultimate regenerative crop – and along with shellfish, it’s one of the few farmed foods with a net positive environmental impact. In a world of water scarcity, it provides valuable nutrition without use of freshwater, and if farmed organically, it helps keep the oceans clean and fights climate change. Seaweed farms sequester carbon and improve water quality: one ton of seaweed can sequester over 1 ton of CO2 annually – a stark contrast to the heavy toll traditional agriculture takes on the environment. But it’s also a commercial success story: since 2018 the seaweed category has grown by 63% with strong double-digit growth YOY.Today, Gimme is on track to double its business sales since 2021 and deliver 40% year on year growth. It’s the #1 organic seaweed brand leading the way in online channel sales with a 60% category share on Amazon and can be found at major US and Canadian retailers including Wholefoods, Kroger, Publix, Target, Safeway, Sprouts and HEB. What sustainability practices does Gimme Seaweed employ?Annie: Our commitment to sustainability starts in the ocean, Gimme was the first US company to offer organic, non-GMO seaweed. We worked closely with seaweed farmers in South Korea and in close cooperation with the Korean National Federation of Fisheries Cooperatives to develop the standard for organic, non-GMO seaweed that is widely used today by the industry.It was a lot of work for us to coordinate between the Korean Control Union and the USDA and then to find a supplier – because organic wasn't in the vocabulary in Korea, nor non-GMO, and it took a lot of time. In recognition for helping transform the seaweed industry we received a Supplier of the Year Award for Organic Commitment from Whole Foods Market. We use 250 tons of dried seaweed a year which requires 2,500 tons of wet seaweed, this absorbs 4,265 tons of CO2 per year.How were you able to take a niche product and introduce it in a mainstream market?Steve: Understand what you have as a product and understand where the consumer is and what they're seeking and how you bring that together.* What helped us was starting at the farmers market and directly speaking to the consumer as opposed to just looking at a data story and then figuring out what needs to happen.* Then you create the brand with the values you embody to create that consumer love that's really where the magic happens. * We built a brand that was more mainstream than the seaweed market had ...
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    26 m
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