The Content Byte

By: Rachel Smith
  • Summary

  • Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
    This content is copyright and the property of Rachel Smith and Lynne Testoni.
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Episodes
  • It's Summit Time! Our pick of the must-see sessions
    Sep 8 2024

    It's just a few days before the biggest event of the year (in our calendars anyway!). It's time for The Content Byte Summit. Hosts Rachel & Lynne talk about the impressive line-up of speakers and all the panels and presentations they are looking forward to seeing this year.

    Some of the presentations include how to:

    → find new high-paying clients in your niche
    → hear how to tweak your website to make it work better for you
    → find out what editors want (and meet three who commission!)
    create digital products for an extra income stream
    → map out a freelance marketing plan you CAN stick to
    write sales pages (and charge serious money)
    → hone your interviewing / storytelling skills (in an AI world)
    → shore up your systems and processes (SAVING you big $$$)
    → get all the pricing + money tips from two of the best in the biz

    AND SO MUCH MORE.

    And we might both be biased, but it's probably the best thing you'll do for your business this year.

    The Content Byte Summit starts on Thursday 12 September, continuing to Saturday 14 September. Snap up one of the last remaining tickets (in person or virtual) at our website: https://thecontentbytesummit.com.au

    Find Rachel www.rachelsmith.com.au

    Find Lynne www.lynnetestoni.com

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    23 mins
  • Corporate communications and using data to create better content, with Cameron Pegg
    Sep 1 2024

    Communications professional and content strategist Cameron Pegg is Rachel & Lynne's guest this week. Cameron talks about how his time at university helped him create better stories and what his early career in corporate communications taught him.

    Cameron talks about:

    • The value of storytelling to create content
    • Securing bylines while still at uni
    • What he learned from working in radio
    • Developing courses with Communication and Public Relations Australia
    • How offering content strategy helps you charge more
    • What data journalism means and how statistics and infographics make for better storytelling
    • Working with graphic designers

    Connect with Cameron on LinkedIn: https://www.linkedin.com/in/cameronpegg/

    or via his website: https://cameronpegg.com.au/

    Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where you can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au

    Find Rachel www.rachelsmith.com.au
    Find Lynne www.lynnetestoni.com
    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    46 mins
  • Lucia Osborne-Crowley on court reporting and trauma-informed writing
    Aug 25 2024

    This week on the podcast, Rachel is unwell, so Lynne is on her own talking with new author and court reporter Lucia Osborne-Crowley. Lucia's latest book, The Lasting Harm, Witnessing the Trial of Ghislaine Maxwell, is a powerful examination of the trial of Maxwell and all the behind-the-scenes machinations with the victims and the lawyers. We talk about:

    • How Lucia's background as a lawyer prepared her for this work
    • How she worked with Maxwell's victims and shared their story
    • The legal hoops she had to jump through to publish the book
    • The frustrations involved when she can't tell the whole story because of legal issues
    • How she looks after herself despite writing about trauma

    Connect with Lucia via her website: https://luciaosbornecrowley.com/

    or on Instagram: https://www.instagram.com/luciaoc/

    Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where you can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au

    Find Rachel www.rachelsmith.com.au

    Find Lynne www.lynnetestoni.com

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    37 mins

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