• The Craft of Strategy

  • Apr 14 2023
  • Length: 37 mins
  • Podcast

  • Summary

  • Calvin Chu Yee Ming is Managing Partner at Eden Strategy Institute, LLP. He has advised senior executives in over 20 countries, including organizations such as 3M; Bell Labs; Canon; Coca-Cola; Cummins; DBS; DHL; Disney; Fujitsu; HP; Intel; General Electric; M1; MasterCard; Medtronic; Nikkei; Nokia; Reed Elsevier; Roche; Samsung; SKF; StarHub; Standard Chartered Bank; Sumitomo; TNT; UNDP; UNESCO; UNICEF; and VISA; as well as the governments of Australia; Malaysia; New Zealand; Indonesia; Philippines; Singapore; Thailand; and the Kingdom of Saudi Arabia. Calvin was recognized as a NetImpact Change-maker in 2014 and inducted into the International Who’s Who of Professionals in 2009. Under Calvin’s leadership, Eden Strategy Institute has been awarded as The Most Innovative Management Consultancy in APAC Insider’s Singapore Business Awards; Corporate Livewire’s Management Consultancy of the Year; Global 100’s Most Innovative Management Consultancy (Singapore); Corporate Vision’s Best Social Innovation Consultancy (Singapore); and was also the winner of the National Business Award in the Consulting category by the Singapore Business Review. His work has appeared in Asian Banking & Finance, Asia Pacific Biotech News, BusinessWeek, The Star, the Straits Times, the Singapore Business Review, Today, and the Wall Street Journal, and he has featured at the ASEAN Smart Cities Network, ASEAN Social Entrepreneurship Forum, The Economist Social Innovation in Action, the Regional CEO & CIO Summit, Asia-Pacific CFO Summit, Business & Nature Forum, Institutional Investors APAC Summit, Singapore Business Federation, TEDx, Education Innovation, Prepaid Mobile Asia, Private Healthcare Asia, and Biomedical Business Conference. Calvin has been a Judge, Reviewer, and Mentor at the President's Challenge Social Enterprise Award, The Grand Challenges Explorations (GCE) Program of the Bill & Melinda Gates Foundation, MIT Inclusive Innovation Challenge, MIT Emerging Technologies Innovators Under 35, the Youth Social Enterprise Programme Grant Committee, The DBS-NUS Social Venture Challenge Asia, The Grameen Creative Lab, the Lee Kuan Yew Global Business Plan Competition, Social Innovation Camp Asia, Start-up@Singapore, and The University of Chicago Booth School of Business Global New Venture Challenge. He has also served as an iAdvisor with IE Singapore, an Executive Advisor at NUS Enterprise, and on the boards of BioFourmis, Bettr Lives, Conjunct Consulting, Rotary Club, and the World Toilet Organization. Highlights [00:01:00] Profit of course is important. It is critical to be able to drive any kind of outcomes that we're looking for. But at the same time, we also want to have a line of sight to say that, you know, if we are working on this piece of work, for example, in healthcare or in education or in smart cities there is a prospect of creating shared economic and societal outcomes. So that's what we call social innovation.[00:09:00] Digital trust is basically the confidence that we can give to stakeholders, that you can do business with each other, whether consumers or citizens or fellow businesses, in a trusted, frictionless, dependable manner.[00:11:00] What would be the right governance structures for a company holding data when its supply chain is parking the data in many other jurisdictions under the regimes of other governments?[00:14:00] A big bank and a big telecom company, both sitting on a lot of data, if they could only come together, it is magic, right?[00:17:00] Trust in organizations was never lower than it is right now. And this is a function of geopolitics… And that's on a global scale, right? So, there's definitely a need to do a lot more of this.[00:21:00] I could be Chief Marketing Officer, Chief Operations Officer, or Chief Technology Officer and I should interpret the sustainability mandate within my own job description. That is the only way that companies, these elephants, can dance, right?[00:26:00] We need to think of a system. How do we have a circular strategy? … So again, getting data, analysing, optimizing these things… these are very vital to help people see these linkages rather than to take a very blunt, a mental shortcut, right? If I have EVs is good, if I go vegetarian is always good… Everything has its repercussions.[00:30:00] We take a more humanistic approach to really understanding why are people not moving and how is it that we can actually motivate them internally to want to move.[00:36:00] And while it can be tempting to think of (social) concerns as if they were costs, when you can angle them and flip them and reframe them the right way, they all end up being assets for you to make altogether better strategy. Resources Eden Strategy Institute: https://www.edenstrategyinstitute.com/Digital Trust white paper and context: https://globalfutureseries.com/digitrust/wp/download-white-paper/https://techwireasia.com/2021/09/...
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