Mike sits down with Lisa Reid, the co-founder of Nimble Works. With over three decades of marketing experience, Lisa shares her journey from working in major New York agencies like McCann to starting her own successful ventures with her sister, Barbara.

Discover how Lisa and Barbara's complementary skills and powerful collaboration transformed their small business into a thriving agency specializing in healthcare and health technologies. Listen as Lisa discusses the risks and rewards of leaving the security of a big agency to build something from the ground up, and the strategies that helped them succeed against formidable competitors.

Lisa shares candid insights into the challenges and triumphs of running a business, the importance of building trust with clients, and the meticulous process of creating impactful marketing content. Learn about their game-changing partnership with Philips Healthcare, where their passionate and emotional approach to pitching set them apart from larger agencies.

Lisa shares the nuances of creating authentic and relatable marketing content, especially in the healthcare industry. She emphasizes the significance of human connections, both in client interactions and in the stories they tell through their campaigns. From interviews with oncology nurses to capturing genuine moments on video, Lisa reveals the secret sauce to Nimble Works' success.

Whether you're a seasoned marketer, a budding entrepreneur, or simply curious about the creative process, this episode offers valuable lessons on the power of passion, perseverance, and personal connection in the world of marketing.

Tune in to "The Curious Creative" and get inspired by Lisa Reid's remarkable journey and the innovative spirit behind Nimble Works.

Host Mike Kepka a.k.a. ‘The Curious Creative’ is joined by Morgan Dye, Managing Partner of Meraki Communications Group.

Morgan shares her transformative journey through the diverse worlds of healthcare, transportation, social justice, and historic preservation.

Morgan discusses their groundbreaking public education campaign with The Sentencing Project, shedding light on the issues of mass incarceration in the United States. Learn about the creative process behind crafting award-winning video content that inspires and educates on a national scale.

The conversation delves into the core of inclusivity in marketing, stressing the significance of representing every voice in our campaigns. Whether you're a marketer, a communications specialist, or just someone passionate about social justice, there's something in this talk for you.

Morgan and Mike also tackle complex issues such as key performance indicators, the art of maintaining valuable client relationships, and the unique demands of crisis communications.

Key Highlights:

- Morgan's professional background and expertise.

- Story and strategy behind the success of The Sentencing Project campaign.

- Importance of diversity and inclusion in marketing.

- Best practices for managing and measuring the success of marketing efforts.

- Challenges and strategies in crisis communication.

- Don't miss out on these expert insights and engaging stories that will elevate your marketing game!

#InclusiveMarketing #DiversityInMarketing #PublicTransportation #MassIncarceration #CrisisCommunication

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