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Hello, and welcome to a rather special episode of our podcast! I’m Roz Chandler, and today I'm diving into a variety of questions posed by members of the Cut Flower Farming Growth and Profit Facebook group. We're here to address your biggest challenges and provide insights to help you grow and profit in your flower farming business.

Summary: In this episode, I tackle a wide range of topics from pricing strategies to scaling your business, and from choosing the right flowers to dealing with market competition. Whether you're a seasoned flower farmer or just starting out, there’s something here for everyone. We explore practical advice and tips on managing costs, optimising flower selection, and enhancing your business strategy to ensure profitability and growth.

Key Takeaways:

1. Effective Pricing Strategies: Understand your costs and value. Pricing isn’t just about covering costs but also about reflecting the value you offer to your customers.
2. Growing and Scaling Up: Focus on your market, choose high-yield and profitable crops, and plan your growing season to maximise productivity.
3. Community and Collaboration: Learn from others, work with local florists, and consider cooperative systems to share resources and market space.
4. Time Management: Balance working on your business versus in your business by using time blocking and seeking help during peak seasons.
5. Choosing the Right Flowers: Opt for

Discover the perfect artisan gift at Brunchi.shop! From aromatherapy and candles to gemstones, jewelry, home & garden items, yoga supplies, and more, our eco-friendly treasures are sourced from around the world. Enjoy the convenience of worldwide delivery and find unique, thoughtful gifts for every occasion. Proud sponsors of The Cutflower Podcast. Elevate your gift-giving game today at Brunchi.shop.

This podcast episode is sponsored by First Tunnels, leaders in domestic and commercial product tunnels.
A polytunnel is an amazing protective environment for plants, vegetables and flowers, extending any growing season, whether you're growing for pleasure or commercially.
Whether you go for a small or a large tunnel, you can be assured of the same high quality product from First Tunnels, poly tunnels. Do pop over to their website and take a look at their range

• Flower Farmers Retreat 2024 (21 &22 September): https://fieldgateflowers.kartra.com/page/businessretreat2024
• 2024 Farm Day at Field Gate Farm (10 August): https://fieldgateflowers.kartra.com/page/farmvisit
• A Cut Above Waitlist:

• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

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Welcome to another exciting episode of our podcast! I’m delighted to welcome Bex Partridge, an inspirational author and floral designer. Bex shares her remarkable journey from corporate life to becoming a leading figure in the dried flower movement. As a huge fan of her work, I couldn't wait to dive into the story behind her beautiful creations.

Summary: Bex Partridge takes us through her unique path, highlighting how a passion for gardening evolved into a thriving business. From her early days helping in her mum's garden to discovering the charm of dried flowers, Bex’s story is both inspiring and relatable. She discusses how her experiences, particularly during lockdown, shaped her business and creative approach. Bex reveals her transition from corporate marketing to a full-time floral artist, emphasising the role of nature and seasonality in her work.

Key Takeaways:

1. Passion-Driven Career Change: Bex’s journey shows how following a genuine passion can lead to unexpected and fulfilling career paths.
2. The Beauty of Dried Flowers: Dried flowers offer a unique and lasting alternative to fresh blooms, serving as beautiful, sustainable home decor.
3. Nature as Inspiration: Regular immersion in nature significantly influences Bex’s creative process, resulting in designs that reflect the seasons and natural world.
4. Growing Techniques: Bex shares insights on growing and drying flowers, with specific tips on varieties like strawflowers and grasses that are perfect for dried arrangements.
5. Community and Workshops: The importance of community in her business is evident, as Bex enjoys hosting and participating in workshops and retreats to share her knowledge and connect with others.
6. Creative Projects: From writing books to creating stunning installations, Bex continuously pushes creative boundaries, showing the potential of dried flowers in various forms.

Join us as we explore

Discover the perfect artisan gift at Brunchi.shop! From aromatherapy and candles to gemstones, jewelry, home & garden items, yoga supplies, and more, our eco-friendly treasures are sourced from around the world. Enjoy the convenience of worldwide delivery and find unique, thoughtful gifts for every occasion. Proud sponsors of The Cutflower Podcast. Elevate your gift-giving game today at Brunchi.shop.

• Flower Farmers Retreat 2024 (21 &22 September): https://fieldgateflowers.kartra.com/page/businessretreat2024
• 2024 Farm Day at Field Gate Farm (10 August): https://fieldgateflowers.kartra.com/page/farmvisit
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Send us a Text Message.

Welcome to The Cutflower Podcast. Today, I'm excited to delve into a topic that's recently captured my fascination: seed saving for cut flowers.

Episode Summary:

In this episode, I discuss the many benefits of seed saving, including the preservation of flower varieties, cost efficiency, and promoting sustainability. We explore different types of flowers suitable for seed saving, from open-pollinated to self-pollinating and cross-pollinating flowers. I also provide a step-by-step guide on how to save seeds effectively, from selecting the best flowers to proper storage techniques. Additionally, I address common challenges and offer practical solutions to ensure success in your seed-saving efforts.

Key Takeaways:

1. Why Save Seeds: Understand the importance of preserving heirloom varieties, reducing costs, and promoting biodiversity by saving your own seeds.
2. Types of Flowers for Seed Saving: Learn about open-pollinated, hybrid, self-pollinating, and cross-pollinating flowers, and how to choose the best types for beginners.
3. Steps to Save Seeds: Follow a detailed guide on selecting, collecting, cleaning, drying, and storing seeds to ensure successful seed saving.
4. Challenges and Solutions: Discover common challenges such as cross-pollination and disease, and how to address them with techniques like isolation and proper storage.
5. Beginner Tips: Get practical tips for beginners, including choosing easy-to-save annual flowers like marigolds, sunflowers, and zinnias, and the importance of proper labelling and record-keeping.
6. Isolation Methods: Explore various methods to prevent cross-pollination, such as using physical barriers, timed planting, hand pollination, and companion planting.

Sponsors:

• Proud sponsors of The Cutflower Podcast. Elevate your gift-giving game today at Brunchi.shop. Discover the perfect artisan gift at Brunchi.shop! From aromatherapy and candles to gemstones, jewelry, home & garden items, yoga supplies, and more, our eco-friendly treasures are sourced from around the world. Enjoy the convenience of worldwide delivery and find unique, thoughtful gifts for every occasion.
• This podcast episode is sponsored by First Tunnels, leaders in domestic and commercial product tunnels. We've helped extend the growing season for gardeners big and small...whether you're growing fruit and vegetables for you and your family or commercial crops, plants and fl

• Flower Farmers Retreat 2024 (21 &22 September): https://fieldgateflowers.kartra.com/page/businessretreat2024
• 2024 Farm Day at Field Gate Farm (10 August): https://fieldgateflowers.kartra.com/page/farmvisit
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Send us a Text Message.

Hey flower enthusiasts, it's Roz Chandler here! I'm thrilled to have you with us today. We have a delightful episode lined up, featuring two inspiring guests from Organic Blooms – Jo Wright and Wendy Paul. Organic Blooms is not just any flower farm; it's a social enterprise with a beautiful mission. Let's dive in and explore their journey, insights, and the magic they bring to the world of cut flowers.

Episode Summary

In this episode, Jo Wright and Wendy Paul from Organic Blooms share their incredible journey of growing British cut flowers while supporting individuals with special needs. We discuss the origins of Organic Blooms, the challenges and rewards of running a social enterprise, and their unique approach to sustainable and therapeutic horticulture.

Key Takeaways

1. Social Enterprise Model: Organic Blooms combines horticultural therapy with commercial flower farming, offering meaningful work to people with support needs.
2. Sustainability and Organic Practices: Jo and Wendy emphasise the importance of organic certification and sustainable practices, showcasing how their methods contribute to environmental health and resilience.
3. Community and Collaboration: The episode highlights the power of community support and collaboration, especially through networks like Flowers from the Farm.
4. Challenges of Flower Farming: Jo and Wendy candidly discuss the seasonal pressures, weather unpredictability, and the balancing act of managing a diverse team.
5. Business Evolution: From starting with just a few acres to becoming a successful social enterprise, learn how Organ

Discover the perfect artisan gift at Brunchi.shop! From aromatherapy and candles to gemstones, jewelry, home & garden items, yoga supplies, and more, our eco-friendly treasures are sourced from around the world. Enjoy the convenience of worldwide delivery and find unique, thoughtful gifts for every occasion. Proud sponsors of The Cutflower Podcast. Elevate your gift-giving game today at Brunchi.shop.

This podcast episode is sponsored by First Tunnels, leaders in domestic and commercial product tunnels.
A polytunnel is an amazing protective environment for plants, vegetables and flowers, extending any growing season, whether you're growing for pleasure or commercially.
Whether you go for a small or a large tunnel, you can be assured of the same high quality product from First Tunnels, poly tunnels. Do pop over to their website and take a look at their range

• Flower Farmers Retreat 2024 (21 &22 September): https://fieldgateflowers.kartra.com/page/businessretreat2024
• 2024 Farm Day at Field Gate Farm (10 August): https://fieldgateflowers.kartra.com/page/farmvisit
• A Cut Above Waitlist:

• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Send us a Text Message.

It's Roz Chandler here with a special solo episode of The Cutflower Podcast. Today, I'll be diving into a topic that has sparked a lot of interest – growing flowers in a polytunnel. Whether you're a seasoned flower farmer or just starting out, this episode will provide valuable insights and tips on how to optimise your flower growing efforts under cover.

Summary

In this episode, we explore the advantages of using polytunnels for flower farming. Polytunnels provide a controlled environment that protects plants from extreme weather, pests, and diseases, while also extending the growing season. I share my personal experiences and practical advice on how to make the most of these structures, including what types of flowers thrive best in them and how to manage the unique challenges they present. From climate control to water efficiency, we cover all the essential aspects of polytunnel cultivation.

Key Takeaways

1. Climate Control: Polytunnels offer a stable environment, shielding flowers from extreme temperatures, wind, rain, and frost, which leads to consistent growth conditions and higher quality blooms.
2. Extended Growing Season: These structures allow for an extended growing season, enabling farmers to start earlier in the spring and continue later into the autumn and winter, thus maximising market opportunities.
3. Pest and Disease Management: Polytunnels act as a barrier against many pests and diseases. Although not foolproof, they make it easier to manage and control infestations, particularly with the use of biological pest controls.
4. Water Efficiency: With fine-tuned irrigation systems, polytunnels ensure optimal water usage, reducing waste and stress on plants, which is crucial for maintaining plant health and flower quality.
5. Improved Flower Quality: Flowers grown in polytunnels are often of superior quality due to the protection from weather and pests. This leads to more pleasing and marketable blooms.
6. Specific Plant Needs: Different flowers have different requirements. For instance, roses benefit from the controlled environment to avoid weather damage, while delphiniums and dahlias thrive with protection from wind and rain.
7. Planning and Investment: Investing in a polytunnel is significant but worthwhile. Careful planning of what to grow and where to place your polytunnel is essential to maximise benefits and return on investment.

Join me as I delve into each of these points, sharing tips from my 15 years of experience and how we do it at Fieldgate Flowers. I'll also touch on our specific use of p

• Flower Farmers Retreat 2024 (21 &22 September): https://fieldgateflowers.kartra.com/page/businessretreat2024
• 2024 Farm Day at Field Gate Farm (10 August): https://fieldgateflowers.kartra.com/page/farmvisit
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Send us a Text Message.

Today, we’re in for a real treat as we chat with the wonderful Kim Fleming from Marlston Farm Girl. Grab a cuppa, sit back, and let’s dive into Kim’s fascinating journey and insights into flower farming.

Episode Summary

In this episode, we have an engaging conversation with Kim Fleming, the vibrant force behind Marlston Farm Girl. Kim shares her inspiring journey from America to the UK, her decision to dive into flower farming, and how she built her business from the ground up during the lockdown. We explore her passion for sustainable, organic British flowers, and the challenges and triumphs she’s faced along the way. Kim’s story is one of determination, creativity, and a relentless drive to make a positive impact in the floral industry.

Key Takeaways

1. From Garden Design to Flower Farming: Kim’s transition from garden design in America to running a successful flower farm in the UK, inspired by her love for gardening and the unexpected opportunity presented during the lockdown.
2. Sustainable and Organic Practices: The importance of growing flowers sustainably and organically, and how Kim has implemented these practices on her farm to contribute to a healthier environment.
3. Challenges of Flower Farming: The various challenges Kim faces, including unpredictable weather, labour management, and the steep learning curve from gardening to full-scale farming.
4. Business Growth and Strategy: Kim’s approach to scaling her business rapidly to ensure its sustainability and success, and her decision to focus on wholesale as a key market.
5. Community and Collaboration: The significance of

Discover the perfect artisan gift at Brunchi.shop! From aromatherapy and candles to gemstones, jewelry, home & garden items, yoga supplies, and more, our eco-friendly treasures are sourced from around the world. Enjoy the convenience of worldwide delivery and find unique, thoughtful gifts for every occasion. Proud sponsors of The Cutflower Podcast. Elevate your gift-giving game today at Brunchi.shop.

This podcast episode is sponsored by First Tunnels, leaders in domestic and commercial product tunnels.
A polytunnel is an amazing protective environment for plants, vegetables and flowers, extending any growing season, whether you're growing for pleasure or commercially.
Whether you go for a small or a large tunnel, you can be assured of the same high quality product from First Tunnels, poly tunnels. Do pop over to their website and take a look at their range

• Flower Farmers Retreat 2024 (21 &22 September): https://fieldgateflowers.kartra.com/page/businessretreat2024
• 2024 Farm Day at Field Gate Farm (10 August): https://fieldgateflowers.kartra.com/page/farmvisit
• A Cut Above Waitlist:

• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Send us a Text Message.

I'm delighted to welcome you to another blooming episode of The Cutflower Podcast. Today, I have the pleasure of chatting with Adam Marshall, known as Green Fingered City Boy on Instagram. Adam's journey from a complete novice to a gardening sensation is truly inspiring. Join us as we explore his story, his passion projects, and how he has captivated nearly 70,000 followers with his relatable and engaging content.

Episode Summary:

In this episode, I sit down with Adam Marshall to discuss his incredible transformation from a non-gardener to a beloved Instagram gardening personality. Adam shares how he discovered gardening just before the 2020 lockdown and how it became a vital part of his physical and mental well-being. We talk about his ambitious projects, the challenges he's faced, and how he manages to balance a full-time job with his gardening and social media commitments. Adam's journey is a testament to the therapeutic power of gardening and the impact of sharing your passion with a community.

Key Takeaways:

1. Gardening as Therapy:
   • Adam began gardening to improve his physical health, discovering it also offered tremendous mental health benefits.
2. From Novice to Expert:
   • Despite starting with little knowledge, Adam's dedication and enthusiasm have made him a proficient gardener.
3. Leveraging Social Media:
   • By sharing his gardening journey on Instagram, Adam has built a large and supportive following, inspiring many to start their own gardening adventures.
4. Tackling Big Projects:
   • Adam discusses how he approaches larg

Discover the perfect artisan gift at Brunchi.shop! From aromatherapy and candles to gemstones, jewelry, home & garden items, yoga supplies, and more, our eco-friendly treasures are sourced from around the world. Enjoy the convenience of worldwide delivery and find unique, thoughtful gifts for every occasion. Proud sponsors of The Cutflower Podcast. Elevate your gift-giving game today at Brunchi.shop.

This podcast episode is sponsored by First Tunnels, leaders in domestic and commercial product tunnels.
A polytunnel is an amazing protective environment for plants, vegetables and flowers, extending any growing season, whether you're growing for pleasure or commercially.
Whether you go for a small or a large tunnel, you can be assured of the same high quality product from First Tunnels, poly tunnels. Do pop over to their website and take a look at their range

• Flower Farmers Retreat 2024 (21 &22 September): https://fieldgateflowers.kartra.com/page/businessretreat2024
• 2024 Farm Day at Field Gate Farm (10 August): https://fieldgateflowers.kartra.com/page/farmvisit
• A Cut Above Waitlist:

• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Send us a Text Message.

In this episode, we explore the incredible world of flower farming with Rozz Darlington, the owner of Rosaline's Flowers and The Flower Paddock in Cheshire. Rozz shares her journey from being a florist to becoming a flower grower, highlighting the difficulties she faced during Brexit and the pandemic. She discusses the challenges of maintaining quality and supply of flowers and how she transitioned to growing her own on her family’s farm.

We delve into the realities of flower farming, including battling nature, the hard work involved, and the unique aspects of the business. Rozz and I exchange stories about the highs and lows of our careers, the importance of transitioning slowly into flower farming, and the sheer unpredictability of the job.

Rozz also shares personal anecdotes about her experience on reality TV, after appearing on Married At First Sight, dealing with the pressures of social media, and the invaluable lessons she's learned about resilience and self-confidence. The episode is filled with laughter, insightful tips, and a deep appreciation for the beauty and challenges of flower farming.

Key Takeaways

1. Transitioning to Flower Farming: Rozz emphasises the importance of transitioning slowly from other careers into flower farming to manage expectations and reduce the risk of failure.
2. Challenges of Flower Farming: The conversation highlights the various challenges faced by flower farmers, including weather, pests, and the unpredictability of nature.
3. Community and Support: The episode underscores the importance of community and having a support system, especially in the often solitary world of flower farming.
4. Social Media Insights: We discuss the unpredictable nature of social media success and the importance of maintaining a balance between personal and professional life online.
5. Resilience and Personal Growth: Rozz shares her personal journey of growth, dealing with public scrutiny, and how her experiences have strengthened her resolve and confidence.
6. Practical Tips for Flower Farmers: Practical advice on how to market flowers, the bene

Discover the perfect artisan gift at Brunchi.shop! From aromatherapy and candles to gemstones, jewelry, home & garden items, yoga supplies, and more, our eco-friendly treasures are sourced from around the world. Enjoy the convenience of worldwide delivery and find unique, thoughtful gifts for every occasion. Proud sponsors of The Cutflower Podcast. Elevate your gift-giving game today at Brunchi.shop.

• Flower Farmers Retreat 2024 (21 &22 September): https://fieldgateflowers.kartra.com/page/businessretreat2024
• 2024 Farm Day at Field Gate Farm (10 August): https://fieldgateflowers.kartra.com/page/farmvisit
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection