Episode Summary
Dr. Trevor Nichols returns to The Doc Podcast for his second appearance, and a lot has changed. Since opening Nichols Orthodontics and Aesthetics in Gilbert, Arizona, in August 2024, Trevor has grown from a two-person operation to a team of 20, with a waitlist. In this rich conversation, Dr. Mike and Dr. Nichols cover the full journey: the leap from corporate/DSO orthodontics to private practice ownership, the vision and systems that fuel their growth, the personal wellness habits that keep them grounded, and, most passionately, the case for early airway-focused, craniofacial orthodontic treatment. This episode is a must-listen for any orthodontist, dentist, or healthcare professional who wants to treat the whole patient, not just the teeth.
Timestamps
3:29 — Welcome back: Dr. Nichols returns to the show after ~2 years
4:33 — "Probably the best two years of my life" — Dr. Nichols reflects on opening his practice
5:27 — Starting with just two people, leasing space from a general dentist
6:29 — "Fight for your dreams" — the case for private practice ownership
6:53 — Why private practice better protects patients and the profession vs. corporate/DSO models
22:03 — Building the vision: how to define what orthodontics truly fulfills you
23:29 — "Do a true audit of what in orthodontics brings you happiness"
29:34 — The three pillars of Nichols Orthodontics: patient experience, culture, and results
40:24 — Why Dr. Nichols hired a CEO (formerly at Crumbl Cookies) to run the business side
50:44 — Balancing plates: weekly date nights, gratitude practices, and intentional reflection
57:32 — Shifting to the clinical: why diagnosis is what separates orthodontists from OTC aligners
1:00:57 — "We're not just orthodontists — we're craniofacial orthopedists"
1:02:58 — "I don't really care about the teeth right now" — diagnosing profile, growth, and airway first
1:11:06 — Treating 3- and 4-year-olds: when early intervention is warranted and how to screen for it
1:17:44 — 45% of Nichols Orthodontics' practice is now airway-focused treatment
1:27:43 — The key to phase one braces success: bond ALL the primary teeth + disarticulate
1:29:00 — The tongue as nature's expander: ~400g of force at swallow — why we don't need more
1:37:18 — "Early adopters take the most scrutiny — and then we find out they were right all along"
LINKS
- Register for the In-person Early Treatment Comprehensive ($1000 off if register by June 30): https://www.earlyorthotreatment.com/
- Episode 50 w/Dr. Nichols: https://podcasts.apple.com/us/podcast/finding-living-your-purpose-w-dr-trevor-nichols-ep-50/id1689703392?i=1000655038062
- Connect w/Dr. Nichols: https://www.nicholsortho.com/?utm_source=GBP
- Instagram: @dr.trevornichols
- Join The DOC Community on Facebook for more great content and discussions: https://www.facebook.com/share/g/1Cb9rkQVde/
- Check out the DOC CE Courses: https://theorthocoach.com/ce-courses/
- Enroll in one-on-one coaching w/Dr. Mike: https://theorthocoach.com/doc-coaching/
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