The Trending Communicator Podcast Por Daniel Nestle arte de portada

The Trending Communicator

The Trending Communicator

De: Daniel Nestle
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In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.Copyright 2025 Daniel Nestle Desarrollo Personal Economía Marketing Marketing y Ventas Éxito Personal
Episodios
  • When Communications Can't Close the Values Gap - with Emil Hill

    When Communications Can't Close the Values Gap - with Emil Hill
    Nov 14 2025
    You can't communicate your way out of a values problem. Yet every day, communications leaders are expected to do precisely that. In this episode of The Trending Communicator, host Dan Nestle sits down with ⁠Emil Hill⁠, principal of The Creshiem Group and a public affairs strategist with 25+ years navigating the intersection of business, government, and communications. From guiding the W.K. Kellogg Foundation through Truth, Racial Healing and Transformation to helping Papa John's face their reckoning, from UnitedHealth Group to the National Education Association, Emil's been the strategist organizations call when quick fixes won't cut it. Emil and Dan explore why the consolidation of corporate communications, investor relations, government relations, and research under corporate affairs* umbrellas is the recognition that every stakeholder now connects to every other stakeholder. They dig into why crises reveal values misalignment, why your stock price timeline and your actual problem timeline are incompatible, and why "calm, clarity, and precision" matters more when everything's moving faster. *Dan says “Public Affairs” but means “Corporate Affairs” throughout the episode. He apologizes, especially to Megan Noel, for his confusion. Listen in and hear about... Why corporate affairs consolidation signals a fundamental shift in stakeholder connectivity How a finance background changes how you diagnose communications problems The gap between executive timelines and the time real organizational change requires Why quick crisis fixes usually miss what's actually broken Navigating uncertainty with optimism when change is inevitable Notable Quotes On The Power of Immersive Partnership: "I don't know if you can really be a good partner to any client if you don't immerse yourself in their business, understand who their competitors are, try to get a sense for their DNA and try to advise based on those understandings. If you don't have that, yeah, you're going to fall short every time." — Emil Hill [00:07:53 → 00:08:17] On The Future of Local News: "I am craving a deeper dive into, into local news that the Washington Post cannot provide for me and Mary about what's going on here that's not in the news. And it feels like with the evolution of technology, some enterprising business person is going to figure out a way to cobble together more information and news about particular parts of the country, city, state and local in a way that we used to." — Emil Hill [01:00:27 → 01:01:03] On Navigating Economic Uncertainty: "I think businesses, individuals and communities around the country, I think you want to hold on to your optimism. I think you should get active, but ride it. And this too shall pass." — Emil Hill [01:06:59 → 01:08:08] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Emil Hill Emil Hill | LinkedIn Timestamps 0:00:00 Introduction – Rise of Public Affairs and Emil Hill’s Expertise0:06:15 Pathways into Public Affairs – Problem Solving and Business Acumen0:11:03 Consolidation of Corporate Communications Functions0:16:44 Stakeholder Connections in a Rapid News Cycle0:23:19 Measuring Audience Sentiment and Internal vs. External Messaging0:29:22 Persuading Stakeholders – Importance of Data and Explanation0:34:57 AI’s Role in Communications – Data, Analysis, and Domain Expertise0:42:32 Brand Missteps and the Limits of Research0:47:13 Real Audience Research vs. Social Media Noise0:53:42 New Corporate Affairs Capabilities – Local Sentiment and Crisis Response0:58:44 Local News Evolution and Technology’s Impact1:04:39 Ideas for AI-Driven Local News Coverage1:08:08 Optimism, Change, and Closing Thoughts1:09:36 Outro and Subscription Info (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 11 m
  • How AI Changes Your Customers and Why You Must Change Too - with Mark Schaefer

    How AI Changes Your Customers and Why You Must Change Too - with Mark Schaefer
    Oct 31 2025
    Your customers are changing because of AI. But so are you—whether you realize it or not. Host Dan Nestle welcomes back Mark Schaefer, whose new book How AI Changes Your Customers reveals a transformation most people aren't prepared for. As one of 300 futurists who contributed to Elon University's Being Human in 2035 study, Mark brings insights beyond the usual AI hype. Mark and Dan explore the psychological rewiring that is happening as AI reshapes human agency, empathy, purpose, and trust. They confront the choice everyone faces: use AI to augment your thinking, or delegate so much that critical skills atrophy. This isn't another "AI will save us" or "AI will ruin everything" conversation. It's a balanced look at implications most people haven't considered—like algorithms becoming decision-makers, with conversion rates from AI referrals 23 times higher than those from traditional SEO. Listen in and hear about... The psychology of AI and how humanity is being rewired Choosing between augmentation and delegation in your AI usage Why algorithms are becoming your actual customers The loss of agency, empathy, and purpose when we depend too heavily on AI How AI reveals patterns you didn't know existed through intellectual archaeology Notable Quotes On The Psychology of AI: "No one's talking about the psychology of AI that literally before our eyes, humanity is being rewired. The psychology of human beings is changing." - Mark Schaefer [00:08:13 → 00:08:28] On Attention Spans: "Don't tell me people don't have a long attention span. The problem is they're being more selective. You've got to earn it. So it's not that they have a short attention span. You, You've got a short interesting span. They're abandoning you for something else." - Mark Schaefer [00:15:38 → 00:15:53] On The Power of Vulnerability: "What this world is lacking is a real human voice, friendly, accessible, vulnerable. And think about the power of that. To really be human. You've got to be. Have a sense of vulnerability. But we don't get that from brand voices. Very, very rarely. And think of the opportunity to stand out, to be audacious, to just by flubbing up once in a while, just by admitting you made a mistake every once in a while." - Mark Schaefer [00:27:37 → 00:28:05] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Mark Schaefer Mark Schaefer | Website and Blog How AI Changes Your Customers | Book (Amazon) The Marketing Companion | Podcast Mark Schaefer | LinkedIn The RISE Community | Apply to Join Timestamps 0:00:00 AI’s Impact: Dan’s Intro and Use of NotebookLM0:03:03 Mark’s Reaction: AI Enables Bolder, Creative Work0:05:16 Mutual Mentorship and AI Experimentation0:07:29 Mark’s Book: Humanity’s Changing Psychology with AI0:09:12 Agency, Empathy, Intimacy, and AI Decision-Making0:11:41 AI Search: GEO, Marketing to Algorithms0:13:02 The Golden Age of PR: Credibility and Authority0:15:13 Attention Span Myth & Content Selectivity0:17:21 Volume vs. Quality: Content for AI and Humans0:19:35 Cumulative Advantage & Brand Authority in AI Era0:21:42 Personal Brand Building: Quality is Essential0:23:13 Earning Social Signals & Genuine Content0:25:47 AI Editing, Strategic Awkwardness, and Vulnerability0:28:46 Challenges for Corporates: Embracing Awkwardness0:31:20 Feelings as a Competitive Advantage0:35:28 Transcendence: Artful, Long-Form, and Human Content0:37:56 Respecting the Reader: Content Length & Value0:39:55 Hopeful AI: Augmentation, Mentorship, Markbot0:42:24 Real Education & AI: Preparing Young People0:42:46 Closing Remarks: Book Recommendation & Mark’s Links (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 m
  • Expertise is Not Authority: Authority is the Expertise People Seek You Out For - with Amanda Russell

    Expertise is Not Authority: Authority is the Expertise People Seek You Out For - with Amanda Russell
    Oct 17 2025
    You can be the smartest person in the room, but if no one knows you or your point of view, you don't have authority. This "authority gap" is why most professionals struggle to earn attention, build trust, and gain influence. In this episode, host Dan Nestle sits down with Amanda Russell, author of The Influencer Code, creator of the influence equation (Influence = Attention + Trust), founder of Amanda's Playbook, and architect of UCLA's first fully accredited influencer marketing program. Amanda challenges the assumption that awareness equals influence, revealing why measuring clicks and impressions keeps communicators trapped in vanity metrics rather than building real relationship capital. For Amanda this isn't just a theory - she knows from experience. From Olympic hopeful to eager consultant to fitness influencer to CMO to educator, she evolved a systems-thinking approach to influence that PR and communications professionals desperately need. She and Dan explore why earned attention compounds while bought attention doesn't, how AI is democratizing content but making authentic relationships more valuable, and why success requires running purposeful miles instead of junk miles. Listen in and hear about: Why the influence equation (attention + trust) matters more than awareness metrics The critical difference between authority and expertise—and why it changes everything How to build "relationship capital" instead of chasing vanity metrics What elite distance running teaches about strategic influence building Why AI makes human relationships your ultimate competitive advantage Notable Quotes On Influence vs. Awareness: "You can have all the eyeballs all day long. You can have all the awareness, but if nobody cares or you're not influencing anybody to do anything, that's not influence." - Amanda Russell [06:57] On Authority: "Authority is when people quote you in rooms you've never even been in." - Amanda Russell [22:40] On Earned vs. Bought Attention: "Trust is not scalable, but it's transferable. When someone vouches for you, they're transferring their influence to you." - Amanda Russell [20:24] On Building Real Influence: "Real relationships take time to develop and they take nurturing and they take work. It's about building the foundation of a house versus just slapping up a tent." - Amanda Russell [33:20] On AI and Expertise: "AI doesn't make you an expert, but if you're already an expert, it makes you unstoppable if you know what to do." - Amanda Russell [43:30] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Amanda Russell Amanda Russell | Website The Influencer Code | Book Amanda's Playbook | YouTube Amanda Russell | LinkedIn Timestamps 0:00 Intro: Influence equals attention plus trust 5:23 Defining influence beyond social media stereotypes 10:25 Moving past vanity metrics in PR/marketing 15:54 Three steps to build systematic influence 20:24 Authority vs expertise in building influence 25:28 Focusing on audience needs and relationships 30:52 Relationship architecture trumps marketing tactics 37:49 AI's impact on content creation and influence 41:38 Using AI to amplify expertise, not replace it 45:24 New model for business education and influence (Notes co-created by Human Dan, Claude, and Flowsend.ai ) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 m
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