The Trending Communicator Podcast Por Daniel Nestle arte de portada

The Trending Communicator

The Trending Communicator

De: Daniel Nestle
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 In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.Copyright 2025 Daniel Nestle Desarrollo Personal Economía Marketing Marketing y Ventas Éxito Personal
Episodios
  • Your Storytelling Genie is in an AI Bottle – with Park Howell

    Your Storytelling Genie is in an AI Bottle – with Park Howell
    Jun 27 2025
    Here they are again—marketers and communicators worried that AI is about to eliminate storytelling altogether. But what if the exact opposite is happening? What if AI is actually making authentic human storytelling the ultimate competitive advantage? In this episode of The Trending Communicator, host Dan Nestle reconnects with Park Howell, the brain behind the Business of Story and creator of the Story Cycle Genie—an AI tool designed to amplify human storytelling rather than replace it. While everyone's rushing to automate their content creation, Park and Dan explore why the brands winning in this fractured landscape are the ones doubling down on distinctly human narratives. They dig into the paradox we're all navigating—how do you leverage AI's efficiency without losing the gritty authenticity that makes your story worth telling? This isn't your typical "AI versus humans" conversation. It's about how communications professionals can use AI as their storytelling co-pilot while ensuring their brand narratives remain so authentically human that no algorithm could replicate them. Because in a world drowning in AI-generated content, being genuinely, unapologetically human might just be your secret weapon. Listen in and hear about... AI's impact on storytelling and brand communication The importance of human oversight in AI-generated content Leveraging AI tools like the Story Cycle Genie to enhance, not replace, human creativity Balancing technology adoption with authentic brand voice Speed-to-market advantages of AI-powered brand strategies Notable Quotes On the Power of Storytelling: "A story is about a man getting in a hole and a man getting out of a hole. It need not be a man. And it need not be about a hole. People love that story." - Park Howell [04:24 → 04:46] On Business Storytelling: "In business, the stories we need to tell are in solution to our customers problems. What are they going through, what are they experiencing, what do they want and why is it important to them?" - Park Howell [05:09 → 05:22] On AI-Generated Stories: "It wasn't even my eyes at first. It was a feeling. I first had this feeling inside of me like, this doesn't feel right. Then I used my senses, my eyes, in my ears to scrutinize it." - Park Howell [12:28 → 12:39] On the Importance of Brand Story: "Speed to market. I mean everything is accelerating around us and those that are dragging behind are going to lose out." - Park Howell [01:01:53 → 01:02:01] On AI in Storytelling: "Instead of taking three months to define and refine your brand story. You can now do it in minutes, literally, instead of, and, and by the way, saving the tens of thousands of dollars it typically takes for you to do that down to a few hundred bucks." - Park Howell [01:02:01 → 01:02:21] On the Value of Human Expertise: "The AI is only as good as the wisdom that lies behind it and the IP that lies behind it." - Dan Nestle [01:09:18 → 01:09:25] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Park Howell The Story Cycle Genie | Website and AI Tool The Business of Story | Website Park Howell | LinkedIn Timestamps 0:00 Intro: AI for self-inspection and storytelling 5:33 Defining story: Man in a hole analogy 12:50 AI's impact on storytelling and human touch 20:55 Using AI to understand your brand story 28:56 The power of dialogue in authentic stories 38:39 Introducing the Story Cycle Genie tool 47:28 Analyzing Dan's brand story with the Genie 54:59 Iterating and improving brand messaging 1:01:53 Speed to market with AI-powered storytelling 1:07:52 Integrating Story Cycle Genie in enterprises 1:10:16 Closing thoughts and where to find Park (Notes co-created by Human Dan and Flowsend.ai ) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 14 m
  • Harmonizing AI and Human-Centric Approaches in Business Transformation - with Kate Bullinger

    Harmonizing AI and Human-Centric Approaches in Business Transformation - with Kate Bullinger
    Jun 13 2025
    Humans are in a tough spot right now. Seems like everyone's talking about AI disruption, how to "stay human," why humans will be more or less important, and on and on. But one thing remains certain: business transformation will fail without a human-centric approach. In this episode of The Trending Communicator, host Dan Nestle sits down with change management and change communications legend Kate Bullinger, CEO of United Minds, to discuss the critical role of human-centric approaches in managing organizational change. With over two decades of experience partnering with senior executives on enterprise transformations, Kate shares her wisdom and insights on building purpose-driven cultures and high-performing teams. From M&As to restructuring and leadership transitions, Kate and Dan examine the complexities of change management in today's constantly disrupted business environment. They explore how AI and technology can enhance communication strategies while emphasizing the importance of maintaining a human touch. Kate offers practical advice on creating effective change playbooks, addressing employee concerns, and navigating the challenges of fractured audiences within organizations. Listen in and hear about... Human-centric approaches to organizational change and transformation The importance of creating a "North Star" vision for change initiatives Leveraging AI tools to enhance change management strategies The impact of employee advocacy on organizational reputation and change efforts Future leadership challenges in an AI-driven, hybrid work environment Notable Quotes Human-Centric Change: "Change can't happen if you don't bring the humans along for the journey.” - Kate Bullinger [04:25 → 04:42] Communication During Uncertainty: "Even getting out there and listening and being present can quell a lot of those concerns or at least let people know that there's no new information to share. I think that's something that's really consistent across any kind of change because at the end of the day, it's really about human behavior. Right. And people don't like change." - Kate Bullinger [11:37 → 12:03] Employee Engagement: "The more people feel like they've had a voice or they've had some fingerprint on the process, the more they feel bought in." - Kate Bullinger [29:08 → 29:31] Future Leadership: "When you think about 10 years from now, what is it going to look like to lead a large global organization? I don't. Those leaders won't be in their jobs anymore.” - Kate Bullinger [1:03:52 → 1:04:20] Change Management: "It's not that people are processing faster, but that our ability to engage them in a meaningful and more targeted way that's stakeholder-centric. Even inside the organization, I think is where we want to lean into AI and technology." - Kate Bullinger [1:04:20 → 1:04:35] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Kate Bullinger United Minds | Website Kate Bullinger | LinkedIn Timestamps 0:00 Intro: AI content debate on LinkedIn 5:07 Human-centric approach in business transformation 10:37 Challenges of communicating during change 15:42 Creating a North Star vision for change 21:52 Types of business transformations 28:31 Leadership behaviors during organizational change 34:18 Navigating uncertainty as a communications leader 40:19 Using AI tools for employee sentiment analysis 45:11 Developing a modern change management playbook 51:53 Communications teams as organizational nerve centers 59:55 Unique skills gained from managing transitions 1:03:26 Future of leadership in evolving workplaces (Notes co-created by Human Dan and Flowsend.ai ) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 11 m
  • Beyond DEI: Redefining Cultural Communications - with Aleisia Gibson Wright

    Beyond DEI: Redefining Cultural Communications - with Aleisia Gibson Wright
    May 30 2025
    If you're thinking "cultural communications" is another way to say "DEI," you may want to broaden your perspective. Culture comms might just be the key to building trust when the stakes are high - especially in healthcare. In this episode of The Trending Communicator, host Dan Nestle connects with award-winning healthcare communicator Alicia Gibson Wright, founder of GW Health Public Relations, to challenge conventional wisdom about cultural communications in healthcare. They examine how the COVID-19 pandemic exposed deep-rooted trust issues and health disparities, pushing communicators to rethink their approach. Alicia shares insights from her extensive career, highlighting the importance of tailoring messages to diverse audiences while maintaining factual consistency. The conversation extends beyond traditional DEI frameworks, examining how authentic storytelling and cultural understanding can enhance health outcomes and drive business success. This episode presents a fresh perspective on the future of healthcare communications, where flexibility and cultural fluency are not just nice-to-haves but essential tools for reaching and resonating with increasingly diverse and fractured audiences. Listen in and hear about... Cultural communications in healthcare PR and marketing Navigating trust issues in the post-COVID healthcare landscape AI's potential and limitations in addressing healthcare disparities Storytelling as a powerful tool for inclusive healthcare messaging Evolving patient expectations and their impact on healthcare communications Challenges of broad-brush communication in a diverse society Notable Quotes On the Complexity of Healthcare Communications: "There's so many layers in between those two things from the hospital and the pharmaceutical company. There's the providers, there's the policymakers, there's the patient, there are the loved ones. That whole kaleidoscope of different audiences that are connected to healthcare." - Aleisia Gibson Wright [13:00 → 13:21] On the Importance of Trust in Healthcare: "I think the most important thing now with healthcare is the aspects of trust and understanding how important it is to not just understand what the medicine is, but to trust the source of the information of the actual product you're taking." - Aleisia Gibson Wright [17:38 → 17:55] On the Challenges of AI in Healthcare: "I think once we are able to scrape or infuse accurate medical information into these AI tools then perhaps. But there's so many medical inaccuracies out there that live on the web and that will perpetuate through AI platforms that we can't 100% trust." - Aleisia Gibson Wright [45:38 → 45:57] On the Power of Storytelling in Healthcare: "The more we can storytell, the more we can show real people, I think that too helps us sort of hurtle over the de and I aspect. If you're just storytelling, you're just showcasing a person's real life lived experience, that's just storytelling." - Aleisia Gibson Wright [53:31 → 53:48] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Aleisia Gibson Wright GW Health Public Relations | Website Aleisia Gibson Wright | LinkedIn Timestamps 0:00 Intro: Navigating the communications minefield 5:25 Serendipitous networking and unexpected connections 10:51 Evolution of healthcare communications landscape 16:10 Patient expectations and trust in healthcare 23:27 Mass communication challenges in healthcare 32:37 Cultural aspects in healthcare communications 38:23 AI's potential and limitations in healthcare 46:31 Balancing AI and human interaction in healthcare 52:59 The power of storytelling in healthcare communications 58:36 Flexible approach to evolving healthcare landscape (Notes co-created by Human Dan and Flowsend.ai ) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 7 m
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