The Trending Communicator Podcast Por Daniel Nestle arte de portada

The Trending Communicator

The Trending Communicator

De: Daniel Nestle
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In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.Copyright 2025 Daniel Nestle Desarrollo Personal Economía Marketing Marketing y Ventas Éxito Personal
Episodios
  • AI Transformation, or AI Theater? - with Anne Green

    AI Transformation, or AI Theater? - with Anne Green
    Dec 12 2025
    Companies love to talk about AI transformation. They've created policies, distributed tools, checked boxes. But behind closed doors, overwhelmed employees are phoning it in with AI slop, leaders can't tell the difference, and the workforce is too exhausted to learn anything new. That's not transformation. That's theater. In this episode of The Trending Communicator, host Dan Nestle welcomes back Anne Green, CEO of G&S Integrated Marketing Communications Group and host of the Building Brand Gravity podcast. Anne brings a rare perspective—she's orchestrated one of the industry's most successful agency transformations while navigating this AI identity crisis firsthand. Having built Cooper Katz from startup to acquisition, then taken the helm at G&S and expanded it through strategic acquisitions, she's seen transformation from every angle. Anne and Dan cut through the AI hype to examine what's really stalling adoption: a workforce stretched too thin to experiment, psychological bandwidth at zero, and the uncomfortable reality that AI doesn't automatically make anyone smarter—we have to fight for it. They explore why agencies may be better positioned to crack this code, what the dot-com bubble can teach us about today's AI valuations, and why the talent pipeline conversation keeps shifting from entry-level to mid-level to senior without anyone knowing who's actually at risk. Listen in and hear about... Why AI acts like a "personality intensifier"—making good workers better and mediocre workers worse The workforce conundrum: people too overwhelmed to upskill, yet facing existential pressure to adapt What agencies are doing differently that corporate teams are missing Why "showing your work" on AI builds trust while hiding it destroys it Anne's mantra for surviving this moment: "Hold less tightly. Unclench." Notable Quotes from Anne Green: "The biggest thing is from the upskilling side, this is a very complex people transformation moment. And we are really crap in this society at upskilling people. We're not good at it." [00:11:32 – 00:11:49] "AI doesn’t automatically augment our intelligence. We have to fight for it and we have to build it and we have to embrace it. But it is a journey." [00:18:49 – 00:19:02] "There is, especially at this moment, a beauty of the beginner’s mind, that person who’s coming in with curiosity and freshness..." [00:57:00 – 00:57:40] "Hold less tightly, unclench the hands and open up the palms. That’s the last thing I’d offer, folks. Hold less tightly." [01:04:38 – 01:04:47] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Anne Green G&S Integrated Marketing Communications | gscommunications.com Building Brand Gravity Podcast | Apple Podcasts Anne Green | LinkedIn Timestamps 0:00:00 AI Transformation Hype and Restrictive Corporate Policies0:06:43 Corporate Struggles with AI Adoption and Change Management0:12:26 Bubble vs. Real Change—Comparing Dot-Com Era to AI Revolution0:19:04 AI-Augmented Skills—Best and Worst Amplified0:25:56 Human/Machine Symbiosis: How AI Changes Us0:30:01 Freedom to Innovate: Builders, Use Cases, and Organizational Constraints0:35:10 Overworked Workforce, Layoffs, and AI’s Impact on Talent Strategy0:42:11 Talent Displacement, Business Model Evolution, and Pipeline Changes0:48:25 Rethinking Comms Career Tracks with AI Integration0:54:02 Entry-Level Realities: Training, Context, and Curiosity1:01:16 Importance of In-Person Collaboration in the Age of AI1:04:00 Leading Through Change—Kindness, Grace, and Adaptability1:05:48 Wrap-Up, Final Thoughts, and Podcast Promotion (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 8 m
  • Stop Treating AI Like an ERP Implementation - with Chris Gee

    Stop Treating AI Like an ERP Implementation - with Chris Gee
    Dec 1 2025
    Companies keep approaching AI the way they approached every other tech rollout: install it, train on it, expect immediate returns. But AI isn't software. It's imperfect by design, doesn't follow a predictable implementation curve, and the gap between what leadership promised the board and what's actually happening is becoming a serious problem. In this episode of The Trending Communicator, host Dan Nestle sits down with Chris Gee, founder of Chris Gee Consulting and strategic advisor to Ragan's Center for AI Strategy. Chris has survived four career reinventions driven by technological disruption—from watching his graphic design degree become obsolete the day he graduated to now helping organizations navigate the shift to agentic AI. His motto, "copilot, not autopilot," frames the entire conversation. Chris and Dan dig into why AI adoption is stalling—because companies are treating transformation like a switch to flip rather than a capability to build. They explore the parallel to 1993's Internet boom and why the adoption curve is right on schedule despite executive frustration. The conversation gets practical: Chris shares how he built an AI agent named "Alexa Irving" for client onboarding, and they tackle whether doom-and-gloom predictions from AI CEOs are helping or hurting the people who actually need to use these tools. Listen in and hear about... Why the adoption curve for AI mirrors the early Internet The $17 trillion argument against AI replacing all jobs (hint: someone has to buy things) How prompting skills aren't going away Building agentic AI with guardrails: Chris's "Alexa Irving" experiment Why "copilot, not autopilot" is more than a slogan—it's a survival strategy The skills gap nobody's addressing and why we need more brains who understand AI, not fewer Notable Quotes "My motto is copilot, not autopilot. I wholeheartedly believe that we are going to make the most progress using AI in tandem—where humans focus on the things that we do well and we use AI for the things it does better than we do." — Chris Gee [04:19] "17 is $17 trillion—that's what the American consumer spends per year. 70 is the percentage of US GDP that represents. And zero is the amount of money that AI chatbots, LLMs, and agents have to spend." — Chris Gee [23:57] "Your ability was never simply in your ability to string together words and phrases, but to translate experiences or emotions and create connection with other humans." — Chris Gee [36:44] "It's not thinking and it never will be thinking. So if we understand that, then we understand it won't be thinking like a human." — Chris Gee [1:07:00] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Chris Gee Chris Gee Consulting | chrisgee.me Chris Gee | LinkedIn The Intelligent Communicator Newsletter | chrisgee.me (sign up on website) Timestamps 0:00:00 AI Transformation: Hype vs. Reality in Communications0:06:00 Human Touch vs. Automation in Service Jobs0:12:40 Early Career Transformation & Adapting to Technology0:18:00 AI Adoption Curve: Early Adopters and Laggards0:23:30 Tech Disruption, Job Fears, and Economic Impact0:29:10 Prompting and Obstacles to AI Adoption0:34:45 Redefining Skill Sets & Human Value with AI0:40:45 Efficiency, Productivity, and Creativity with AI Tools0:46:20 Rethinking Work: Flexible Schedules & Four-Day Weeks0:51:39 Practical AI Use Cases: Experiment and Upgrade0:55:11 Agentic AI: Autonomous Agents and Guardrails1:01:29 Autonomous Agents: Oversight, Guardrails, and Risks1:08:15 AI Is Imperfect: Why Human Judgment Remains Essential1:14:16 AI Quirks, Prompting Challenges, and Adoption Friction1:19:41 Wrap-Up: Finding Chris Gee & Newsletter/Prompt Suggestions1:21:18 Final Thoughts & Episode Closing (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 23 m
  • When Communications Can't Close the Values Gap - with Emil Hill

    When Communications Can't Close the Values Gap - with Emil Hill
    Nov 14 2025
    You can't communicate your way out of a values problem. Yet every day, communications leaders are expected to do precisely that. In this episode of The Trending Communicator, host Dan Nestle sits down with ⁠Emil Hill⁠, principal of The Creshiem Group and a public affairs strategist with 25+ years navigating the intersection of business, government, and communications. From guiding the W.K. Kellogg Foundation through Truth, Racial Healing and Transformation to helping Papa John's face their reckoning, from UnitedHealth Group to the National Education Association, Emil's been the strategist organizations call when quick fixes won't cut it. Emil and Dan explore why the consolidation of corporate communications, investor relations, government relations, and research under corporate affairs* umbrellas is the recognition that every stakeholder now connects to every other stakeholder. They dig into why crises reveal values misalignment, why your stock price timeline and your actual problem timeline are incompatible, and why "calm, clarity, and precision" matters more when everything's moving faster. *Dan says “Public Affairs” but means “Corporate Affairs” throughout the episode. He apologizes, especially to Megan Noel, for his confusion. Listen in and hear about... Why corporate affairs consolidation signals a fundamental shift in stakeholder connectivity How a finance background changes how you diagnose communications problems The gap between executive timelines and the time real organizational change requires Why quick crisis fixes usually miss what's actually broken Navigating uncertainty with optimism when change is inevitable Notable Quotes On The Power of Immersive Partnership: "I don't know if you can really be a good partner to any client if you don't immerse yourself in their business, understand who their competitors are, try to get a sense for their DNA and try to advise based on those understandings. If you don't have that, yeah, you're going to fall short every time." — Emil Hill [00:07:53 → 00:08:17] On The Future of Local News: "I am craving a deeper dive into, into local news that the Washington Post cannot provide for me and Mary about what's going on here that's not in the news. And it feels like with the evolution of technology, some enterprising business person is going to figure out a way to cobble together more information and news about particular parts of the country, city, state and local in a way that we used to." — Emil Hill [01:00:27 → 01:01:03] On Navigating Economic Uncertainty: "I think businesses, individuals and communities around the country, I think you want to hold on to your optimism. I think you should get active, but ride it. And this too shall pass." — Emil Hill [01:06:59 → 01:08:08] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Emil Hill Emil Hill | LinkedIn Timestamps 0:00:00 Introduction – Rise of Public Affairs and Emil Hill’s Expertise0:06:15 Pathways into Public Affairs – Problem Solving and Business Acumen0:11:03 Consolidation of Corporate Communications Functions0:16:44 Stakeholder Connections in a Rapid News Cycle0:23:19 Measuring Audience Sentiment and Internal vs. External Messaging0:29:22 Persuading Stakeholders – Importance of Data and Explanation0:34:57 AI’s Role in Communications – Data, Analysis, and Domain Expertise0:42:32 Brand Missteps and the Limits of Research0:47:13 Real Audience Research vs. Social Media Noise0:53:42 New Corporate Affairs Capabilities – Local Sentiment and Crisis Response0:58:44 Local News Evolution and Technology’s Impact1:04:39 Ideas for AI-Driven Local News Coverage1:08:08 Optimism, Change, and Closing Thoughts1:09:36 Outro and Subscription Info (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 11 m
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