Dr. Constance Dierickx and marketing expert Peter Sandeen explore the art of making informed decisions in marketing, the importance of integrated marketing efforts, and how to use data effectively without falling prey to misleading metrics. They share some best practices, like the value of external perspectives in the decision-making process, plus what not to do, including common pitfalls in marketing strategies.

About Peter Sandeen:

Peter Sandeen is a marketing expert known for his strategic and integrative approach to marketing. With a background in conversion optimization and copywriting, Peter has helped countless businesses, from small enterprises to large corporations, refine their marketing strategies to achieve consistent and measurable results.

His unique ability to see the bigger picture and identify the most impactful opportunities has made him a sought-after consultant in the marketing world. Peter is also a respected speaker and the author of Creating Business Growth: 21 Successful Marketers Reveal Their Top Business Marketing Secrets, sharing his insights on effective marketing tactics and decision-making processes. He currently operates from Helsinki, Finland, where he continues to influence the marketing landscape with his innovative ideas and expertise.

Get the full show notes and more resources at TheDecisionDoctor.com

Dr. Constance Dierickx and Danny Iny, CEO of Mirasee, delve into Danny’s journey as an entrepreneur, emphasizing the value of patience, ambiguity, and the quality of decisions over their quantity. Together, they also discuss the transformative power of self-belief, effective communication, and the profound impact of personal relationships in steering through career transitions and leadership roles.

About Danny Iny:

Danny Iny is the founder and CEO of Mirasee and best-selling author of nine published books, including Teach Your Gift, Leveraged Learning, Teach and Grow Rich, The Audience Revolution, and Engagement from Scratch!. He is the host of the Business Reimagined Podcast and is also the creator of the acclaimed Course Builder’s Laboratory training program, which provides all the instruction, coaching, and support that entrepreneurs need to build and launch a profitable online course.

Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, trainer, and advisor to many of the top leaders in our industry.

His study, research, and unflagging drive over the years have culminated in this latest work, Leveraged Learning, which aims to sow the seed of education’s transformation in the coming years. Leveraged Learning shares the opportunity and transmits the vision to those who will boldly rise up and claim it.

Dr. Constance Dierickx and Michael Bungay Stanier explore the importance of creating environments that support growth and positive change, how saying no aids in decision-making, and how the transformative power of coach-like leadership when approached with nuance, empathy, and a commitment to understanding can make a difference.

Get the full show notes and more resources at TheDecisionDoctor.com