• The Differentiation Mystery

  • Apr 15 2024
  • Length: 28 mins
  • Podcast
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The Differentiation Mystery

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  • Summary

  • The Differentiation Mystery

    A worry-free home. A personal living experience. Warm staff. This is Aliviya Rose Manor, headed up by Terrance Schabilion and his wife Wendy. Their small, private community is nestled in a residential neighborhood, creating a comfortable environment and providing socialization and fun. It’s different. Seth Godin Purple Cow different. In their words, “Our home is the right size where our residents feel comfortable and a part of a group.​” In this episode, Terrance and I explore the true meaning of differentiation in the senior care industry, and he sheds light on three marketing differentiation secrets he swears by: 1) the power of Google My Biz, 2) the art of asking for Google reviews, and, 3) a warm cocoon in the shower. Listen to find out more!

    Learn about Aliviya Rose Manor: www.aliviyarosemanor.com

    Recommended reading: Purple Cow, Seth Godin, https://bit.ly/3J7OJtC

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