Each project will have a different definition of success. In almost every case, you’ll need both quantitative and qualitative feedback to assess whether you’ve reached your goals. That’s the final piece of the puzzle. We need to identify metrics that correlate with success and keep track of them.

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You’ll do everything to make sure the system doesn’t go down, but it inevitably will. You can’t guarantee stability in complex systems, but you can take steps to quickly recover and learn from outages.

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Let's talk about communicating with your users. Sometimes it’s about confirming an email address, and other times it’s about notifying them about something, or sending them on-boarding messages. Unfortunately, sometimes it’s about asking them why they aren’t using your product anymore so you can address any problems. Let's break down some of the basics.

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