What makes a company different from the rest? The core values at The Good reflect who we are and what's important to us. In this special episode, Jon and Natalie return to discuss how they came up with our core values and why they're critical in our day-to-day operations.

In this episode, you’ll learn things about:

• What being a B Corp-certified company means for us
• How The Good came up with our core values
• How our core values affect the direction of the company and its employees
• Why EOS was a good fit for us and how it helped us implement the core values

Learn more about Jon and Natalie here

• Connect with Jon and Natalie on LinkedIn
• Follow Jon on Twitter
• Check out The Good’s blog

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

Providing customer support can be exhausting, time-consuming, and even scary at times. This week, Nicole shares that it doesn't have to be. By streamlining your customer support channels into one place and having a 'universal inbox', you can not only improve your brand's efficiency in addressing your customers' concerns, but you can also create a better and lasting relationship with them.

In this episode, you'll learn:

• How to tailor customer support strategies based on your audience
• Why it is important to create a personalized experience for your customers
• How other brands are using customer support as a differentiator vs as a tool just for handling tickets
• How to turn negative experiences into positive ones through great customer support setup

If you're interested in increasing your efficiency and providing the best support for your customers, then this episode is for you.

Learn more and Nicole and her resources here:

• Connect with Nicole on LinkedIn
• Follow Nicole on Twitter
• Reach out to her via email

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

Why is it essential to set up automated flows for your email marketing? This is what Lexie Bennet, an independent email marketing consultant, talks about in this week’s episode. She also shares her latest passion: pop-up and post-flow quizzes that greatly impact personalizing your brand’s email content.

We also discuss flows versus broadcast emails, Lexie’s tips on copywriting, different types of email flow you can focus on, and the importance of personalization.

In this episode, you’ll also learn:

• How post-flow and pop-up quizzes help with personalization and shipping concerns
• Why audits are important in correcting and optimizing automated flows and triggers
• Why you need to dedicate time and effort to set up your automated flows
• How to do pop-ups correctly so they’re helpful instead of annoying

Learn more about Lexie and her resources here

• Connect with Lexie on LinkedIn
• Follow Lexie on Twitter
• Say hello and reach out through her email

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.