In this episode of the EduData podcast, Jamie welcomes Sarah Russell, Vice President of Marketing at Education Dynamics. With over 15 years of experience, Sarah shares her insights into the evolving landscape of education marketing post-pandemic. They discuss the rise in non-brand keyword searches and the growing demand for specific educational programs and certificates driven by job market changes. Sarah explains the balance between brand marketing and performance marketing, highlighting the importance of building brand trust while driving measurable actions. She also touches on the challenges of engaging prospective students through various channels and the potential of AI to revolutionize marketing strategies. Tune in to learn how to navigate the messy middle of the student journey and optimize your marketing efforts for better enrollment outcomes.

Guest Name: Sarah Russell

Guest Bio: As Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across paid and organic marketing channels. She works as part of our team of marketing experts to solve performance challenges, optimize to downstream results, and adapt to the ever-changing digital marketing environment.
With over 15 years of higher education marketing experience, Sarah understands what it takes to drive success for our higher education marketing partners. Sarah is obsessed with data and loves leveraging it thoughtfully to help our partners exceed enrollment goals.

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and The Higher Ed Geek.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Jamie and Timothy as they explore the intersection of higher education and data. In this episode, they discuss Jon Boeckenstedt's analysis of the shifts in bachelor's degrees over the past decade, highlighting surprising trends in STEM and liberal arts fields. Discover the factors influencing these changes, from employment data to high school curriculum adjustments. Whether you're an educator, student, or data enthusiast, this episode offers valuable perspectives on the evolving landscape of higher education.

Link to article: https://www.highereddatastories.com/2024/06/changes-in-bachelors-degrees-2010-to.html

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and The Higher Ed Geek.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Timothy and Jamie discuss the data and technology behind predictive analytics at Element451. These predictions help Element451 users make better decisions, and help AI assistants provide enhanced recommendations.

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and The Higher Ed Geek.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Is “wealth” a better measure of need than family income? A new study finds that assets like savings, property, and investments are a better indicator of a student's ability to cover college costs than income alone. This reinforces the deep and persistent inequalities in wealth by race and ethnicity that we see throughout higher education. The study also suggests actions and resources that higher ed professionals can provide.

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and The Higher Ed Geek.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

In this episode of the Edu Data Podcast, hosts Timothy and Jamie dive into the latest release from the National Center for Education Statistics (NCES) - the new Digest State Dashboard. They discuss the immense potential this user-friendly tool offers for higher education professionals, including marketers, admissions officers, and data analysts. Timothy and Jamie explore how this dashboard democratizes access to data, making it easier than ever to understand key statistics like enrollment trends, demographic breakdowns, and educational outcomes across states. They also touch on practical applications for market share analysis, competitor benchmarking, and strategic planning in higher education. Tune in to discover how to leverage this powerful resource to drive informed decisions and elevate your institution’s data strategy.

Link to tool: https://nces.ed.gov/programs/digest-dashboard/

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and The Higher Ed Geek.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

In this episode of the EduData Podcast, hosts Jamie and Timothy dive into a recent study by the Art and Science Group that explores why some high school seniors intending to go to college ultimately decide not to. They discuss the survey's fresh findings from February and March, shedding light on key factors that influence these decisions. They also examine the complex relationship between activity data and college decisions, urging educators and policymakers to consider multiple interpretations. Join them for an insightful discussion on the trends and implications of changing college plans.

Link to study

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and The Higher Ed Geek.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

In this episode of the EduData Podcast, hosts Jamie and Timothy explore a case study on late student departures at a four-year public university in the Midwest. The study focuses on factors contributing to dropout risk like total tuition, and GPA on student retention, providing insights and recommendations for academic and financial support.

Link to case study: https://static1.squarespace.com/static/65aae1ebe8bef219541813db/t/6627e6634d2afe22c2d2eccd/1713890915385/Financial+Factors+Contributing+to+Late+Student+Departures.pdf

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and The Higher Ed Geek.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and The Higher Ed Geek.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.