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Ever wondered how a punk rock skateboarder turned into a wine industry pioneer? Today on Elevate Your Brand, we sit down with Michael Juergens, a certified sommelier and best-selling author, whose serendipitous encounter with an old Italian wine at 40 propelled him to international wine acclaim. Embodying the mantra of doing "epic shit with cool people," Michael's journey is a testament to the notion that it's never too late to chase your passion.

Michael takes us on a remarkable adventure through the Himalayas, where he is establishing a new wine industry in Bhutan, a country historically out of the wine loop since the mid-1800s. From the initial spark of the idea to the upcoming harvest, Michael shares the entrepreneurial challenges he faces, likening the process to running a marathon with frozen goggles. Learn about the innovative marketing strategies and the historical significance behind this groundbreaking project, as Michael and his dedicated team navigate the unique obstacles of this ambitious endeavor.

Closing out this episode, we delve into the personal growth that comes from life's unpredictable rapids. With analogies of whitewater kayaking, Michael emphasizes the importance of steering through life's obstacles while embracing the journey. Discover the core values of community and shared growth as we explore his ongoing projects like the Bhutanese wine project and SoCal Rum. Join us to learn how perseverance, a great team, and effective communication can turn dreams into reality.

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Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

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Ever wondered how an idea transforms into a successful product on the shelves of major retailers? Join us for an exciting chat with Tim Swindle, a seasoned entrepreneur who shares his remarkable journey from a teenage golf instructor to a prominent figure in the toy and game industry. Tim underscores the importance of action over mere ideas, sharing invaluable advice from his experience with a successful Kickstarter campaign for the game Utter Nonsense. You'll gain insights into the significance of creating prototypes, testing markets early, and overcoming self-doubt to take decisive entrepreneurial steps.

Imagine hitting a modest Kickstarter goal, only to have your product picked up by Target and stocked in all 1700 stores! That's precisely what happened with Tim's game, and he’s here to share how passion and digital tools like Shopify and Amazon can turn a project into a nationwide sensation. We discuss the strategic use of social media influencers to build product awareness and the inspiration behind creating a game kit during the COVID lockdowns that capitalized on the viral trend of trick shot videos. It’s a testament to how the digital age has leveled the playing field for aspiring entrepreneurs.

Tim also delves into the nitty-gritty of influencer marketing, from personalized outreach to effective compensation structures. Learn how to connect with influencers to promote your product effectively and build a robust brand presence. We discuss the launch of Paddle Smash, a new game blending elements of pickleball and spikeball, and how leveraging current trends can lead to success. Discover how increasing your "luck surface area" can open unexpected doors, like an unsolicited PR effort that led to a key connection with a Target buyer. This episode is packed with practical advice and inspiring stories, making it a must-listen for anyone looking to elevate their brand.

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This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️LAUNCH YOUR SHOW: Let's get your show off the ground and into the top 5% globally listened to shows ➡ https://www.elevatemediastudios.com/launch

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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Feeling stuck in your entrepreneurial journey? Imagine stepping into a room where award-winning philanthropists and business moguls are sharing their secrets to success. This episode of the Elevate Media Podcast dives into the transformative power of surrounding yourself with high achievers. During a recent trip to Chicago, I had the privilege of mingling with some of the most inspiring individuals in the business world. These encounters reminded me of the crucial role that our social circles play in our growth and success. Learn how immersing yourself in environments where you're not the top dog can drive you to new heights.

Discover why it’s essential to get comfortable with being uncomfortable. From recording multiple events over the weekend to reflecting on the impact of strong networks, this episode will push you to rethink the company you keep. Whether you're attending conferences, collaborating on projects, or building relationships through social media, it's time to elevate not just your business but your entire life. Tune in and let’s grow together by embracing the discomfort that paves the way for success. Don’t forget to subscribe and leave a review to help us continue elevating together!

Support the Show.

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️LAUNCH YOUR SHOW: Let's get your show off the ground and into the top 5% globally listened to shows ➡ https://www.elevatemediastudios.com/launch

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer