The Experience Business

By: Samir Kumar Sah
  • Summary

  • THE EXPERIENCE BUSINESS is a new podcast released every Monday, Wednesday & Friday to help you make your business an Experience Business to differentiate, stay competitive and build a brand. Because people don't just buy your product and services. They only buy the experiences. I am Samir Kumar Sah. In this podcast, I bring my own insights, perspectives, case studies not just in marketing, but also on how technology product processes, people and culture make the experiences. Great experiences require complete rethinking, starting from marketing to supply chain to your customer success.I also invite regular guests to share their viewpoints on being innovative, agile, and digital-first to differentiate your brand and being competitive.This podcast is for futurist leaders who are entrepreneurs, business leaders and practitioners from various departments together willing to make an impact.
    Samir Kumar Sah
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Episodes
  • Ep 14: How learning and development leaders can improve employee experience w/ Anil Santhapuri
    Oct 17 2020

    Employee Experience is a new Customer Experience.  A happy and engaged employee can go above and beyond for the success of an organisation. If a company invests in the learning and skill development of their employees, it has a chance to win the trust of their employees. It shows you care for their career.

    In the fourteenth episode, host Samir Kumar Sah invites Anil Santhapuri, Director L&D where Anil shares how L&D leaders can improve the employee experience.

    What we are discussing with Anil here:-

    1. What are Anil's roles and responsibilities in CGI as a Director of L&D?
    2. Where Companies Go Wrong with Learning and Development?
    3. What needs to change in L&D for better employee Experience?
    4. When you joined CGI what was the first thing you found must change in the organisation? And how did you work on it?
    5. What was the one L&D programme you led so far in your career you are very proud of? And what were your learnings from what you wanted to share with other leaders?
    6. How do you ensure in CGI and in general that the expectations are met before and after programmes are rolled out for the employees?
    7. How do you identify the gap and take the initiative to invest in technology for L&D?


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    53 mins
  • Ep 13: How Linkedin India creates effective sales engagement virtually w/ Soumavo Sarkar
    Sep 30 2020

    In this episode of "THE EXPERIENCE BUSINESS" podcast,  Samir Kumar Sah invites Soumavo Sarkar from Linkedin India as a guest where Soumavo talks about Linkedin India creates effective Sales engagement virtually. Soumavo shares his own recipe while he engages with the customers for the first time and he works with them as a problem-solving partner instead of being a pushy salesperson.


    Overview:

    During COVID19, the majority of B2B sales teams are interacting with customers remotely. Things are not easy for many organizations to transition fully to the virtual model of engaging with their customers.  Many sales professionals find it difficult to understand customer needs virtually and fail to engage with them correctly.


    Key things we discuss with Soumavo:

    • What is the challenge he sees most Sales professionals are facing currently while engaging with Customers virtually?
    • How these problems can be solved by establishing digital sales culture and proper training?
    • What is the strategy or framework that is standardized in Linkedin for Virtual Engagement with Customers?
    • What is Soumavo's personal method of interacting with customers Virtually when he engages with the first time?
    • How to handle objections or tough customers remotely?
    • How Customer needs are conveyed to the Marketing team on Linkedin? How sales and marketing align here?
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    33 mins
  • Ep 12: Defining problems correctly for successful business transformation w/ Matt Shatcher
    Sep 30 2020

    In this episode of "THE EXPERIENCE BUSINESS" podcast,  Samir Kumar Sah with guest Matt Shatcher talks about how to identify problems correctly to succeed in your business transformation initiative or your startup.


    Brief Overview:

    Many digital transformation initiatives and startups fail. While there could be multiple reasons, in the majority of cases it has also been found that the leadership team failed to identify the problems correctly. Either these problems are too broad or it is never any problem for the end customer at all.


    Key take away for listeners:-

    • How leaders are wrong in identifying the problem and made overcomplicated? 
    • How can companies start to align the problem with their customer's needs by investigating External & internal problems?
    • Understanding clearly Internal and External problems.
    • How to establish the need for the Solution?
    • How to justify the need and contextualize the problem?
    • Finally, considerations & process while documenting  the problem statement correctly. 


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    36 mins

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