The headline is a bit dramatic but it was hard to pass up the "Shadow" reference. In fact, Shadow AI refers to employees covertly using generative AI tools at work without IT, HR, and other departments knowing about it. A recent report found vthat 27.4% of the content employees fed into AI tools like ChatGPT, Claude, Copilot, and Gemini was sensitive, a 10.7% increase from a year ago. The most sensitive data types shared with AI tools are customer support (16.3%), source code (12.7%), research and development material (10.8%), and unreleased marketing material (6.6%). HR and employee records represent 3.9% of sensitive information uploaded to AI chatbots, including confidential HR details, employee compensation, and medical issues. Neville and Shel examine the problem and the role internal communicators can play in this short midweek episode.
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The post FIR #419: Is Shadow AI an Evil Lurking in the Heart of Your Company? appeared first on FIR Podcast Network.

If you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided.
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The post ALP 238: What to do when your agency can’t avoid responding to an RFP appeared first on FIR Podcast Network.

An international panel of IABC Fellows shared thoughts on how to structure and lead effective organizational teams in today’s global landscape. The panel explored various team structures that lead to positive outcomes aligned with business goals. The panel also shared insights on fostering a space where diverse voices are shared with respect and acceptance while addressing the challenges of leading communication teams.
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The post Circle of Fellows #106: Structuring and Leading a Communications Team appeared first on FIR Podcast Network.

For years, Tractor Supply has touted its values and how firmly it has committed to them, as demonstrated by the fact that the Tennessee-based retailer recently set new targets, having already met the ones it established in 2018. But a vitriolic campaign by a right-wing podcaster led the company to summarily abandon those values, leading some employees to quit and diverse members of the company's customer base to speak up. In this short midweek episode, Neville and Shel discuss how firmly a company should stand up for what it believes, especially as political divides threaten organizations' ability to do what's best for the business.
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The post FIR #418: These Are Our Rock-Solid Beliefs — Unless You Don’t Like Them appeared first on FIR Podcast Network.

Share of voice, share of search, share of conversation—brands are forever measuring their share in whatever space they want to dominate. Now that people are seeking answers from generative AI models like ChatGPT, Claude, and Gemini, brands will need to know whether they show up in the responses these models deliver. There is already a proposal to call this measurement "share of model." In this short midweek episode, Neville and Shel will explain what it means and how brands can get the same out of GenAI models that they have been getting out of Google (i.e., share of search) using SEO techniques.
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The post FIR #417: As AI Adoption Grows, Is Share of Model the New Metric? appeared first on FIR Podcast Network.

In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing.
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The post ALP 237: Who Should PR Agencies Report To? appeared first on FIR Podcast Network.

Maven is a new social network that eschews likes and follows -- the features of other social networks that induce stress and anxiety in users who feel compelled to grow their numbers rather than have meaningful conversations. But if brands can't build a follower base or measure engagement on their posts, is there a use case for establishing a presence on Maven? Neville and Shel look at the possibilities in this short midweek episode.
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The post FIR #416: No Likes, No Follows, No Stress! appeared first on FIR Podcast Network.

In this episode, Chip and Gini examine whether agencies have hit ‘peak strategy’ as suggested recently by Blair Enns.
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The post ALP 236: Have agencies listened too well to the “be strategic” mantra? appeared first on FIR Podcast Network.