Three IABC members comprise the 2024 class of IABC Fellows. In this special Circle of Fellows episode, you'll meet Andrea Greenhous, Juli Holloway, and Theomary Karamanis as they discuss their career paths and views on the day's pressing communication issues.

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The post Circle of Fellows #105: Meet the 2024 Class of IABC Fellows appeared first on FIR Podcast Network.

The UK Post Office scandal is a stark example of leadership and communication failures. When a faulty computer system was implemented, it erroneously flagged financial discrepancies, leading to the wrongful conviction of numerous subpostmasters for theft and false accounting. Instead of addressing the software's errors, the Post Office's crisis communication strategy focused on concealment and covering up misdeeds. This approach exacerbated the situation and severely damaged the organization's reputation and trust. In this short midweek episode, Neville and Shel discuss how transparency and accountability should have been the focus of leadership and how other companies' crises could have been instructive for the Post Office's leaders.
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The post FIR #415: A Staggering Failure of Leadership and Communication appeared first on FIR Podcast Network.

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The post CWC 101: Expert advice on putting your agency in a position to succeed (featuring David C. Baker) appeared first on FIR Podcast Network.

In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it.
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The post ALP 235: AI should be your agency’s friend, not foe appeared first on FIR Podcast Network.

Organizations need to adopt policies and communication strategies based on the acknowledgment that remote/hybrid work is here to stay. The current state of play is rooted in an assumption that it's temporary, creating tensions between workers and leaders and leaving pre-pandemic company cultures in shambles. In a survey conducted jointly by the International Association of Business Communicators (IABC) and the USC Annenberg School of Communication, communicators shared their views about how remote/hybrid is going four years after it was thrust on organizations and its impact on the internal communication function. These results were presented on June 26 at a session of the IABC World Conference in Chicago. A press release is set for distribution the week of July 1, with survey results available soon after.
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The post FIR #414: Companies Treat Remote/Hybrid Like It’s Temporary. It’s Not. appeared first on FIR Podcast Network.

In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election.
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The post ALP 234: Adapting your agency for risk-averse clients appeared first on FIR Podcast Network.

We are told, "AI won't take your job." Instead, "Someone who knows how to use AI will take your job."

Tell that to the scores of copywriters who have already lost their jobs to generative AI. With ChatGPT and its competitors in the frontier LLM space being used to write more than anything else, agencies and organizations are figuring out how to craft prompts that turn out decent copy. Some copywriters are figuring out how to stay relevant, though, including taking gigs improving the copy these AI tools churn out.

In this short midweek episode, Neville and Shel examine these trends and wonder what they mean for other communication jobs.
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The post FIR #413: AI Is Coming for Copywriters appeared first on FIR Podcast Network.

In this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off.
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The post ALP 233: Building an agency culture where everyone can take time off appeared first on FIR Podcast Network.