• 264: Building a Human Brand with Nicole Hatherly
    Sep 11 2024

    As we stride into Episode 264 of the "Her Empire Builder Show," we're thrilled to feature the incredible Nicole Hatherley—a dynamic global brand strategist, professional speaker, executive coach, and inspiring entrepreneur!

    Nicole Hatherly is obsessed with Brand Strategy and Humans!

    She’s an award-winning global brand strategist, accredited professional speaker, executive coach, board advisor, and international awards judge with over 30 years experience creating innovative strategies for powerhouse brands like CommBank, TikTok, Foxtel, Woolworths, Electrolux, JC Penny, and Yahoo.

    An international keynote speaker sharing her brand and thought leadership insights, Nicole has shared the stage with visionaries such as Arianna Huffington, Seth Godin, and Brené Brown.

    As an Industry Fellow and adjunct instructor at the Queensland University of Technology, Nicole leads successful programs for academics and industry to activate their vital thought leadership to positively impact the world.

    Her in-demand work ‘branding humans’ (humanely 😉) transforms professionals, celebrities, sports stars, academics and thought leaders from hidden gems into industry luminaries.

    In her downtime, Nik's adventurous spirit sees her trekking to Everest’s base camp, surfing and hitting remote trails around the globe, embodying a life of exploration and discovery.

    Where to find Nicole Hatherly:

    Website here

    LinkedIn here

    Instagram here

    Join our Free AI Training for Course Creators here

    Join in our upcoming launch fun here

    Where to find Tina Tower:

    Her Empire Builder here

    Instagram here

    YouTube here

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    39 mins
  • 263: Turning Passion into Purpose with Sharon Collon
    Sep 8 2024

    Just wrapped up an incredible session on the Her Empire Builder Show with Sharon Collon.

    Sharon is a credentialed award winning ADHD coach & consultant who is passionate about helping people with ADHD have functional and fun lives. Sharon uses her lived experience, 15 years of research and formal training at ADDCA to help and support those living with ADHD.

    When her first son was diagnosed with ADHD she felt incredibly alone. There was information about how to help the child, but there was nothing on how to support the whole family. The journey of raising her beautiful boys with ADHD was isolating and exhausting. The stress severely affected her health.

    She realised that she was only surviving each day and things had to change. She began researching ADHD and developing systems to work with the ADHD brain. She realised that she could change the environment around her children to work with their strengths. She loves anything that makes life with ADHD easier!

    Sharon's company, The Functional Family, has assisted over 35,000 families and individuals with ADHD. She has created online support groups where parents can ask questions, connect and support each other. She offers one on one coaching, parent mentoring, a blog, podcast, a membership and a 6 week online program.

    She wants to help those with ADHD get back their time and energy, but most importantly create space for the good stuff!

    Where to find Sharon Collon:

    Website here

    Podcast here

    Facebook here

    Instagram here

    Join our Free AI Training for Course Creators here

    Join in our upcoming launch fun here

    Where to find Tina Tower:

    Her Empire Builder here

    Instagram here

    YouTube here

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    41 mins
  • 262: From Stage Fright to Spotlight with Karyn McRae & Helen Lynch
    Sep 4 2024

    Karyn McRae & Helen Lynch are two of my favourite humans! We’ve known each other in business for nearly 20 years and not only are they razor smart and absolute experts in design, but they’re also hilarious and so kind.

    Starting their business after attending university together, they’ve had a relationship spanning 3 decades! After building a successful Interior architecture firm, they moved into online courses in 2021 launching “Renovation Simplified” and launched their podcast, Two Gins In - A Designers Perspective. They’re sought after speakers and in today’s podcast episode they’re sharing how they went from being local experts, to nationwide success.

    Karyn McRae and Helen Lynch are the visionary founders of McRae + Lynch Design, a leading interior design firm based in southern Sydney, Australia. With over 15 years of experience, Karyn’s journey began with a focus on architectural drafting, evolving into a successful career in interior design. Helen complements this with her expertise in interior design and drafting, known for her attention to detail and client-focused approach. Together, they blend their skills, creativity, and dedication to create stunning, customized spaces that reflect their clients' unique styles.

    Find Karyn & Helen:

    Website here

    Instagram here

    Where to find Tina Tower:

    Her Empire Builder here

    Instagram here

    YouTube here

    Join the Her Empire Builder waitlist here

    Want some free resources? We’ve got you covered. Click here

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    44 mins
  • 261: How to keep high live launch energy for a launch you actually love
    Sep 1 2024

    Running a live launch is a course creators game day! There's high stakes and high energy! In this episode, I dive into the essentials for maintaining peak energy during your launch:

    From mindset hacks to physical energy boosters, strategic planning, and staying connected with your audience, I cover it all. Whether it's meditating for clarity or scheduling like a pro, these tips will help you thrive, not just survive, your next big launch.

    Join our Free AI Training for Course Creators here

    Join in our upcoming launch fun here

    Where to find Tina Tower:

    Her Empire Builder here

    Instagram here

    YouTube here

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    43 mins
  • 260: How AI can do the work of 5 team members in your online business
    Aug 27 2024

    AI has changed the game! If you've dabbled but you want to use it a lot more, this ep will help get those creative juices flowing.

    Today, I’m diving deep into how AI can transform your workload, so you can focus on what you do best—creating amazing courses and connecting with your audience. 🌟

    Here’s what you’ll learn:

    1. How to Use AI as Your Content Creation Sidekick: Write blog posts, social media content, and even course materials in a fraction of the time. AI’s got your back!
    2. Customer Support on Autopilot: Discover how AI-powered chatbots can handle inquiries 24/7, making sure your customers always feel heard and valued.
    3. Marketing & Sales Automation: Let AI craft your email sequences and sales funnels, so you can drive conversions while you sleep. 😴
    4. AI as Your Project Manager: Stay organised and on track with AI tools that manage your tasks and timelines like a pro.
    5. Data Analysis Made Simple: Use AI to turn overwhelming data into actionable insights that help you make informed decisions.

    Join our Free AI Training for Course Creators: tinaweek.com

    Resources I'm loving:

    Descript here

    CastMagic here

    ManyChat here

    Metricool here

    QuillBot here

    Monday Project management here

    Where to find Tina Tower:

    Her Empire Builder here

    Instagram here

    YouTube here

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    30 mins
  • 259: Balancing Business Growth and Family Life With Sally Galloway
    Aug 20 2024

    Sally Galloway is a dedicated Occupational Therapist with over 14 years of experience, specializing in early childhood education. Her passion for child development and inclusive practices has made her a sought-after speaker and leader in the field. Sally has contributed significantly across various sectors, including private practice, education, and government.

    Join the Her Empire Builder waitlist here

    Sally has had traditional business, with two sites and after becoming a slave to the work she was doing, started in a role for someone else to make impact. She was in a national role, but again, found it difficult to sustain with family. This gave Sally the catalyst to move into her own business and amplifying impact online. She joined Her Empire Builder in 2023 and in the last 18 months Sally has 3x her business - and in a position where my family can come first, always.

    She’s sharing her story on this weeks podcast.

    Check out Sally’s program, Regulation Rituals here.

    Where to find Tina Tower:

    Her Empire Builder here

    Instagram here

    YouTube here

    Join the Her Empire Builder waitlist here

    Want some free resources? We’ve got you covered here

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    31 mins
  • 258: What To Do When There's Too Much To Do
    Aug 13 2024

    A game that entrepreneur's all know is that game of "Catch Up". You know, where we have too many things to do for the time and energy that we have available? I know it so well, we all do. Today, I am sharing how I have learnt to be super efficient and productive and triage my list to focus on what's most important and GSD, even when it's overwhelming and you know you can't get to everything.

    You've been there right?

    Resources:

    Monday for project management, click here.

    Awesome TED talk by Darria Long here

    Where to find Tina Tower:

    Her Empire Builder here

    Instagram here

    YouTube here

    Join the Her Empire Builder waitlist here

    Want some free resources? We’ve got you covered. Click here.

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    29 mins
  • 257: How to Use Video and AI To Transform Businesses with Deb Szabo
    Aug 6 2024

    Have you ever wondered how some entrepreneurs seem to effortlessly build authentic connections with their audience through video content?

    In today's episode, we get to know Deb Szabo, an expert in video and AI, who joined the Empire Builder show in November 2022 and quickly launched her course by January 2023. Deb has been instrumental in helping businesses enhance their content marketing, build brand credibility, and create strong, authentic connections using technology.

    Deb Szabo empowers businesses to achieve tangible growth, by helping you build credibility, nurture a loyal community and accelerate the buyer's journey. Business owners work with Deb because of her ability to;

    • Uncover their unique selling point

    • Articulate their messaging

    • Provide strategy to optimise their content marketing

    • Create a clear pathway to bring ideas to life, stand out from the crowd and make more money

    She is an ardent advocate of using video to create authentic connections and elevate your brand. Her mission is help people get unstuck with tech, tell their unique story and amplify their message so they become the catalyst for change in someone else's world.

    Throughout her 3 decades working in marketing and media, she has embraced the evolution of the digital world and it's powerful ability to let us talk to our audience anywhere in the world, anytime for free.

    Deb is a self confessed tech geek who teaches you how to leverage video and ai inside CONTENT CATALYST membership. She gives you the strategy and tools, so you know what content to make, how to create it and where to share it so you go from forgettable to credible.

    Where to find Deb Szabo:

    LinkedIn here

    Instagram here

    Website here

    Where to find Tina Tower:

    Her Empire Builder here

    Instagram here

    YouTube here

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    38 mins