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The Fintech Blueprint

The Fintech Blueprint

By: Lex Sokolin
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Finance is being pulled apart by the forces of frontier technology. From AI, to blockchain and DeFi, mixed reality, chatbots, neobanks, and roboadvisors — the industry will never be the same. Here is the blueprint for navigating the shift.2021 The FinTech Blueprint Economics Leadership Management & Leadership Personal Finance
Episodes
  • Growing to $45B in volume on Zerohash crypto infra, with CEO Edward Woodford
    Jun 27 2025

    Lex chats with Edward Woodford - CEO of Zerohash. They discuss Zerohash’s growth, the rise of stablecoins, and the evolving fintech landscape. Edward explains how stablecoins now make up half of Zerohash’s volume, highlights regulatory shifts in the U.S. and abroad, and explores the distinction between crypto and stablecoins. The conversation covers usability challenges, emerging payment use cases, and the future of embedded finance, emphasizing the need for regulatory clarity and collaboration between fintechs and traditional financial institutions.

    Notable discussion points:

    1. Stablecoins Overtake Crypto in Volume: Stablecoins now make up over 50% of Zerohash’s volume, driven by regulatory clarity and real-world use cases like payments and treasury. Institutions prefer them for their centralized control and ease of integration.

    2. Brokerage and Payments Are Converging: Zerohash sees strong demand across brokerage and payment rails, with banks and fintechs embedding stablecoin infrastructure. Global payouts, account funding, and subscriptions are key growth areas despite UX friction.

    3. Regulatory Climate Is Rapidly Improving: U.S. policy has shifted from regulatory overreach to bipartisan support for stablecoin legislation. This change is unlocking institutional adoption, with banks now moving aggressively into crypto and digital assets.

    MENTIONED IN THE CONVERSATION

    Topics: Zerohash, MoonPay, Transak, Ramp, Stripe, BlackRock, Franklin Templeton, Hamilton Lane, Morgan Stanley, Charles Schwab, SoFi, Uniswap, fintech, web3, digital assets, blockchain, tokenization, rwas, stablecoin, crypto, regulation

    ABOUT THE FINTECH BLUEPRINT

    🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2

    🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV

    👉 Twitter: https://twitter.com/LexSokolin

    TIMESTAMPS

    1’51: From Crisis to Convergence: Edward Woodford on Scaling Zerohash and the Future of Embedded Crypto Infrastructure

    5’06: Scaling the Pie, Not Stealing Slices: Rethinking Volume, Margins, and Meaningful Growth in Digital Asset Infrastructure

    10’02: The Great Rebrand: How Stablecoins Are Shedding the 'Crypto' Label and Reshaping Digital Finance

    15’22: From Overreach to Opportunity: How Regulatory Pushback in the U.S. Sparked a Global Shift Toward Stablecoin Adoption

    20’31: The Semantics of Trust: Why ‘Stablecoin’ Sells and ‘Crypto’ Scares - and Why the Framing Now Matters More Than Ever

    22’36: Unlocking Real Utility: Why Stablecoin Payments Are Finally Poised to Scale Across Commerce and Subscriptions

    30’50: Disrupting the Rails: How Stablecoins Are Reshaping the Power Dynamics of Global Payments

    34’49: The New Brokerage Mandate: Why Every Platform Is Racing to Add Crypto - and What’s Unlocking the Shift

    39’03: Rewiring Financial Infrastructure: How Stablecoins and Super Apps Are Forcing Banks to Rethink Risk and Relevance

    43’07: The channels used to connect with Edward & learn more about Zerohash

    Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.

    Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella

    Want to discuss? Stop by our Discord and reach out here with questions.

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    44 mins
  • Tokenizing $3.6T of real world assets on Canton Network, with CEO Yuval Rooz
    Jun 16 2025
    Lex chats with Yuval Rooz, CEO and co-founder of Digital Asset, about the company’s transformation from its early institutional blockchain experiments to launching the Canton Network - a purpose-built, privacy-enabled smart contract platform designed for financial markets. Rooz shares insights into why Digital Asset was inspired by Bitcoin’s financial principles rather than its technical assumptions, highlighting the importance of rethinking blockchain infrastructure rather than replicating flawed legacy models. He also unpacks the hard lessons from high-stakes projects like the Australian Stock Exchange overhaul, emphasizing why large-scale financial infrastructure must evolve incrementally to succeed. Finally, the conversation dives into Canton’s unique tokenomics, where 70% of block rewards go to the developers and users who create economic activity on the network, challenging traditional validator-centric models and aligning incentives more fairly for long-term ecosystem growth. Notable discussion points: 1. Canton’s innovative tokenomics: Unlike Ethereum, where validators capture most of the rewards, Canton allocates 70% of block rewards to developers and applications, creating sustainable alignment. 2. Lessons from ASX: Rooz reflects on the failed ASX blockchain migration, advocating for iterative upgrades rather than “big bang” infrastructure transformations. 3. True tokenization: Rooz critiques superficial on-chain IOU models, asserting that real tokenization must place the asset’s books and records natively on-chain to unlock the benefits of DeFi and composability. MENTIONED IN THE CONVERSATION Topics: Digital Asset, Canton Network, DRW, ASX, Ethereum, Bitcoin, Plaid, DAML, fintech, web3, tokenization, digital assets, financial infrastructure, DeFi, onchain ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 1’28: From Wall Street to Web3: Yuval Rooz on Founding Digital Asset and the Birth of the Canton Network 4’29: Rethinking Blockchain: Rejecting Ethereum’s Assumptions to Build a Better Financial Infrastructure 8’18: Getting Banks to Say Yes: Bridging Blockchain Innovation with Regulatory Reality 12’43: Blockchain at Scale: Lessons from the ASX Project and Why Incremental Innovation Beats Big Bang Deployments 21’27: Agile by Design: How Canton Aims to Bring Continuous Delivery to Decentralized Blockchain Networks 23’50: Beyond the Hype: Why Crypto Needs Pragmatism, Not Just Vision, to Integrate with Financial Institutions 27’08: From DAML to Canton: Building Scalable, Privacy-First Infrastructure for Real-World Finance 30’52: Redefining Tokenization: Real On-Chain Finance at Scale with Trillions in Assets on Canton 35’34: Solving the Tokenization Gap: Bridging Legacy Infrastructure with Decentralized Architecture 39’13: Seeding Web3 with Real Assets: Canton’s Strategy to Power DeFi with Institutional-Grade Infrastructure 41’33: Custom Rules, Shared Rails: How Canton Balances Decentralization with Regulatory Flexibility 44’30: Aligning Incentives: How Canton’s Tokenomics and Fair Launch Redefine Value Creation on Chain 49’35: The channels used to connect with Yuval & learn more about Digital Asset and Canton Network Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.
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    50 mins
  • Forty Billion Reasons to Trust the Future of DeFi, with Aave Founder Stani Kulechov
    May 30 2025

    Lex chats with Stani Kulechov - founder and CEO of Aave, a leading decentralized finance (DeFi) protocol. They explore the evolution of DeFi, Aave’s growth, and its architectural shift from a peer-to-peer model to pooled liquidity. Stani reflects on the early days of DeFi, the impact of the FTX collapse, and the increasing adoption of DeFi over centralized exchanges. They discuss Aave’s strategies for attracting assets, the importance of capital efficiency, and future innovations, including the tokenization of real-world assets and the role of stablecoins.

    Notable discussion points:

    1. Aave Reaches $40 Billion in Net Deposits: Stani Kulechov shared that Aave has achieved a record-breaking $40 billion in net deposits and $25 billion in active liquidity, making it the largest DeFi lending protocol ever by total value locked (TVL).

    2. DeFi’s Evolution from Peer-to-Peer to Liquidity Hubs: The conversation detailed Aave’s architectural shift from early peer-to-peer lending models to pooled liquidity and now to a hub-and-spoke model with Aave V4 — designed to balance capital efficiency and risk segregation for both native crypto and real-world assets (RWAs).

    3. The Rise of Real-World Assets and Stablecoins in DeFi: Kulechov emphasized that tokenized real-world assets (like treasuries) and decentralized stablecoins (such as Aave's GHO) are reshaping the DeFi landscape, predicting RWAs will outgrow both stablecoins and native crypto assets in total value locked within five years.

    MENTIONED IN THE CONVERSATION

    Topics: Aave, Lens Protocol, GHO, Horizon, FTX, Project Guardian, AaveDAO, MakerDAO, Web3, DeFi, Lending, stablecoins, tokens, RWA, decentralized finance, capital markets, DAO, Digital Assets

    ABOUT THE FINTECH BLUEPRINT

    🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2

    🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV

    👉 Twitter: https://twitter.com/LexSokolin

    TIMESTAMPS

    1’11: DeFi at $40B: How a Lending Protocol Redefined Blockchain Finance

    9’06: From Peer-to-Peer to Liquidity Hubs: Evolving the Architecture of DeFi Lending

    15’01: DeFi's Growth Curve: From Airdrops to Institutional Adoption After FTX

    20’49: Scaling Safely: How a Lending Protocol Outpaced Rivals Through Capital Efficiency and Brand Trust

    24’34: Beyond Infrastructure: Why Token Issuers Need Capital Markets, Not Just DeFi Hype

    28’33: Building Beyond Lending: How a Stablecoin and Institutional Arm Power DeFi Profitability

    31’33: From JPMorgan to BlackRock: How Horizon Bridges Institutions to On-Chain Finance

    35’18: Tokenized Treasuries and the Future of DeFi: Why RWAs Will Eclipse Stablecoins by 2030

    39’36: From Fragmentation to Focus: Why DeFi’s Future Depends on Application Layers, Not More Chains

    41’47: The channels used to connect with Stani & learn more about Aave and Avara

    Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.

    Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella

    Want to discuss? Stop by our Discord and reach out here with questions.

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    43 mins
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