We are starting off our new season with Julia Keel, co-owner of Full Keel Farm in north central Florida. Julia brings a wealth of knowledge and passion to the table as she specializes in cultivating specialty cut flowers while navigating the unique challenges of a hot and humid climate. She’s passionate about teaching, has presented and lectured at national conferences, and truly embraces the challenge of adapting production methods to Florida’s climate.

This week, Julia shares techniques she uses like paper pot planters and releasing beneficial insects and other insights as a flower farmer that she hopes will help other growers in their own flower journey. Julia also shares about her expansion on their new property and we dive into growing spray larkspur, didiscus, and delphinium in her climate. Maybe a flower farm isn’t your first thought when you think of Florida but it’s a different kind of Florida fun and beauty and it all starts now on The Flower Podcast.

Learn more about Julia, Full Keel Farm, and all of our past guests by visiting TheFlowerPodcast.com

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Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

One of the most exciting trends that I believe is here to stay is flower trucks. These mobile floral shops bring fresh blooms directly to communities, markets, and special events, offering a fun and unique experience for customers. Flower trucks also present fantastic opportunities for aspiring florists and small business owners. With lower overhead costs compared to traditional storefronts, entrepreneurs can focus on sourcing high-quality blooms and building their brands on a scale that fits more comfortably within a new business budget.

I’m thrilled to introduce Mattie Bush-Martin, the creative force and founder behind Amelia’s Flowers. Inspired by her time in Paris, Mattie aimed to create a unique and artistic floral experience that Nashville had never seen before. In 2016, with just one truck, Mattie set out to bring this vision to life, and it quickly resonated with the local community.

Today, Amelia’s Flower Truck is a thriving company with three trucks, three brick-and-mortar stores in the Nashville area, one in North Carolina, and has expanded to nationwide delivery and subscription services.

Learn more about Mattie and Amelia's Flowers with all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

Welcome to The Flower Podcast, the podcast for anyone who grows or designs with flowers and even then, we talk about so much more. I'm your host, Scott Shepherd and I love chatting with guests about their stories, and uncover the beauty and challenges of working with flowers. I’m excited to share this special conversation this week.

Several months ago, LuAnn Dickson Founder and CEO of EveryStem Software asked to turn the microphone on me for her members. We had a great time chatting about how the podcast began and diving into several questions surrounding floral wholesalers, her members had questions about ordering, pricing, credits, and more. So, I hope you find this chat helpful too. We’ve edited the interview down, but I know it was a lot of fun talking shop and hopefully helping to understand how to maximize your relationships with some of your flower suppliers.

You can watch and listen to the entire conversation by visiting the YouTube channel of EveryStem Software.

Learn more about all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop