Building community, providing exclusive value, and streamlining membership sites with Jen Matichuk from Memberful.

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Welcome to episode 482 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk from Memberful—this is the third and final episode of our Memberful mini-series!

In this week’s episode of our podcast, we’re diving deep into the power of community for your membership site! Join Jen as she shares her insights on how to foster genuine connections with your audience and ensure they feel valued and engaged.

Discover how to deliver exclusive content that truly resonates—think behind-the-scenes access and in-depth tutorials that keep your members coming back for more. Plus, Jen highlights some of Memberful’s essential tools that can streamline your site management and allow you to focus on building meaningful relationships with your audience. You won’t want to miss this episode!

• Build a Community Around Your Content: A strong community can be a powerful asset for your membership site. Encourage engagement, provide exclusive content, and create a space where your members can connect with each other.
• Offer Value Beyond Your Free Content: To justify the cost of a membership, provide exclusive content and benefits that your free audience can’t access. This could include behind-the-scenes content, in-depth tutorials, or access to a private community.
• Use the Right Tools to Streamline Your Membership Site: Tools like Memberful can help you manage your membership site, from creating tiers to facilitating payments. By using the right tools, you can save time and focus on building your community.

Resources:

• Memberful
• Rhett and Link
• Mythical Society
• The Perfect Loaf community
• Wistia
• JWPlayer
• Jacques Pépin Foundation
• The Bittman Project
• Workweek Lunch
• Little Spoon Farm (ad-free experience!)
• Molly Baz
• Connect with Jen via email email
• Follow Jen on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Leveraging Emails Lists, Boosting Revenue, and Building Relationships with Nathan Barry.

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Welcome to episode 481 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nathan Barry from ConvertKit, soon-to-be Kit.

Nathan Barry started ConvertKit back in 2013 and has grown his company into a multi-million dollar business with over 30,000 creators that use the platform. We are happy to welcome Nathan back to the podcast to chat about how he has grown his business, email marketing strategy, and the transition from ConvertKit to Kit.

As algorithms change and search traffic becomes increasingly unpredictable, it’s a great time to double down on your email list. Capturing your audience from both site traffic and your social accounts and building an ongoing relationship with that audience is a great way to diversify your income streams and protect the future of your business. This podcast episode dives into the importance of optimizing your emails for the reader, consistency, and driving revenue with your emails.

• Strategies for Increasing Email List Sign-ups: When something goes viral on social media, how do you make sure you’re capturing that audience? Nathan and Bjork discuss the importance of optimizing links in your social media profiles, lead magnets, and other tips for growing your email list.
• How Your Email List Can Increase Your Revenue: With the (slow) demise of third-party cookies, creators need to be more… creative with providing more relevant ads to their readers. If you’re working with an ad network, your email list can be an incredibly valuable resource for serving targeted ads to your users (thereby maximizing your ad revenue).
• The Magic of Flywheels: Nathan explains how and why to apply the concept of flywheels, which emphasizes attracting, engaging, and delighting your community, to your business. He also makes a case for why you should focus on repeating what is working for your business (rather than chasing the next new thing).

Resources:

• ConvertKit
• NathanBarry.com
• Follow Nathan on X
• Raptive
• The Elliott Homestead
• The Flexible Dieting Lifestyle
• Bonnie Christine
• Jenna Kutcher’s Instagram post
• Mediavine
• Clariti
• Kit
• Kit Studios
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

The power of recurring revenue and breaking down key metrics for running a membership site with Bjork Ostrom

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Welcome to episode 480 of The Food Blogger Pro Podcast! This week, we’re excited to air the second episode of our mini-series with Memberful, in which Bjork discusses the ins and outs of membership sites and the power of recurring revenue.

Tired of chasing after millions of followers? In this week’s podcast, Bjork spills the beans on how you can build a thriving business with just a small but dedicated community. He discusses the power of recurring revenue and how that can translate into stability for your business. He also breaks down some key business metrics that can help you track your progress and make smart decisions.

Let’s face it: Building a sustainable business isn’t about getting everyone on board. It’s about finding your tribe and serving them really well. This episode is a must-listen if you’re looking to grow your business in a more sustainable way!

You Don’t Need Millions of Followers: It’s a common misconception that you need millions of followers or subscribers to build a successful and profitable business. The reality is that even a small, dedicated community can be enough! By focusing on quality over quantity and building strong relationships with your audience, you can create a sustainable income stream that allows you to thrive.

Recurring Revenue is Key to Stability: One of the biggest advantages of membership sites is the predictable income they generate through subscription fees. This recurring revenue provides a stable foundation for your business, allowing you to focus on growth and improvement without constantly chasing new opportunities. Unlike one-time sales or advertising revenue, which can fluctuate, membership fees offer a reliable source of income.

Understand Your Business Metrics: To make informed decisions and evaluate the health of your business, it’s essential to track key metrics such as MRR (Monthly Recurring Revenue), churn rate, customer lifetime value, and customer acquisition cost. These metrics can help you understand your business’s performance, identify areas for improvement, and make strategic decisions.

Resources:

• Memberful
• Episode 45 of the Food Blogger Pro podcast: How to Use Facebook Ads to Reach the Right People with Tony Rulli from IntentionalSpark.com
• QuietLight
• Episode 32 of the Food Blogger Pro podcast: Buying & Selling Websites with Mark Daoust from Quiet Light
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.