This month on The Funnel, hear from Blue Acorn iCi’s Chase Bruch on how organizations are evolving their analytics efforts with applications within Adobe Experience Platform such as Adobe Real-Time CDP, Adobe Customer Journey Analytics, and Adobe Journey Optimizer.

Listeners will learn:

-More about the applications within Adobe Experience Platform

-How companies are evolving their personalization efforts with this technology

-How the platform is utilizing AI capabilities

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/

Follow Chase Bruch on LinkedIn: https://www.linkedin.com/in/chase-bruch-96b17826/

A lot was covered during this year’s Adobe Summit, such as:

Adobe Firefly Custom Models - Allows design teams to train models so organizations can create fresh on-brand content.

Adobe Firefly Services - Allows teams to generate, process, and assemble thousands of on-brand assets in minutes.

Adobe GenStudio - This technology enables marketing teams to accelerate the planning, creation, distribution, activation, and measurement of on-brand content.

AI Assistant - This can be used to help teams create lists and build journeys.

B2B Customer Journeys - B2B marketing teams can use this to manage their accounts to better coordinate with sales and other revenue team members.

This month on The Funnel, hear from Blue Acorn iCi’s Gary Howell on Adobe Summit’s biggest takeaways.

Listeners will learn:

-The overarching themes of Adobe Summit

-How organizations can take their learnings and turn them into action

-Sessions and keynotes that made an impact on attendees

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Gary Howell: https://www.linkedin.com/in/garydavidhowell/

This month on The Funnel, hear from Blue Acorn iCi’s Ashley Mut on how organizations can benefit from providing a seamless customer experience with the help of a customer engagement team.

Listeners will learn:

• The impact of having customer engagement as a business focus

• The potential challenges associated with having a customer engagement team

• How technology changes have impacted customer expectations and experiences

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Ashley Mut: https://www.linkedin.com/in/ashley-mut-3b7481206/