Sierra Interactive CEO Peter Maglathlin sits with Byron Lazine to discuss his background and preparation for leading Sierra Interactive, the essential tech stack for real estate agents, and nurturing leads through data enrichment. They delve into AI applications, the future of CRMs, and tech to improve communication in home sales. Maglathlin also shares insights on branding, CRM hacks, and how agents can protect their data, emphasizing that Sierra's mission is to enable agents, not replace them. Read the blog referenced by Peter Maglathlin during the interview: https://www.sierrainteractive.com/insights/blog/taking-data-security-and-availability-seriously/ Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code BYRON for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/ Connect with Peter Maglathlin: https://www.linkedin.com/in/peter-maglathlin-75a55915 Timestamps: 00:00–00:53 Intro 00:53 Maglathlin’s background & preparation for leading Sierra Interactive 04:37 What does the agent of change toolbelt/ tech stack look like? 07:28 The core components of a functional & integrated tech stack for real estate agents 09:47 Nurturing leads through knowledge 12:07 Data enrichment (What required data should an agent be collecting on leads) 13:43 “The single biggest missed opportunity has been the existing database…” 14:37 AI applications—including Sierra AI 16:54 The future of the CRM is streamlined, smarter and more user-friendly. 17:27 “Is there anything AI-related that would make your consumer’s experience better…?” 19:17 Maglathlin shares his experience of the home selling process as a consumer 22:30 Tech to improve communication among all the players in a home sale transaction 26:43 The importance of integrations 29:16 What are some people right now that agents listening right now can learn from? 32:05 “For most agents, that branding is not nearly as important as…” 34:41 “Because what you don’t want your agent to do is…” 35:27 CRM hacks: Is there a way agents can protect themselves? 38:24 “What agents should not do is download their data every week…” 41:33 “We’re in the agent enablement business, not the agent replacement business…” ——— BAM PARTNERS 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/ 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners 𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam ——— #CRM #BAMinterview #techstack