Imagine building a company from scratch, scaling it nationwide, and selling it for millions—all while harnessing the power of AI. Marc Lafleur did just that, and in this episode, he shares how founders can leverage AI to create the future of business.

In this episode, hosts Sharran and Pritesh sit down with Marc Lafleur, the visionary behind truLOCAL. Marc co-founded truLOCAL, scaled it into a nationwide success, and ultimately sold it for $16.8 million. He detailed everything in his book True Founder: What No One Else Has the Guts to Teach You About Starting Your First Business.

The discussion delves into how founders can navigate the rapidly evolving AI landscape. Marc offers actionable insights on leveraging AI tools like ChatGPT to supercharge marketing and distribution efforts. As someone who successfully scaled his company and authored a book about the experience, Marc provides a unique perspective on building a business in the AI era.

Whether you're a seasoned entrepreneur or just starting, this conversation offers valuable advice on how to think about product development in a world driven by AI innovation.

“If someone came into business today without having to come up with AI and just saw, “Hey, this exists,” I think they would have such a significant advantage over any of us who have our preconceived notions about how products work, how to use products for business–any of that. Because what AI is doing is fundamentally forcing us to start from scratch.”

~ Marc Lafleur

In This Episode:

-Why Marc wrote his book

-The mindset of a first-time founder

-Product vs. distribution: what comes first?

-How AI changes product-building for entrepreneurs

-The power of learning to leverage AI

-Marc’s bold take on a real estate super app

Resources:

-True Founder: What No One Else Has the Guts to Teach You About Starting Your First Business by Marc Lafleur - https://www.marclafleur.com/store/p/true-founder

-Top Agent Power Pack - http://topagentpowerpack.com

Connect with Marc Lafleur:

-Website - https://www.realestatecontent.ai/

-Instagram - https://www.instagram.com/darkmarc_/

Connect with Pritesh Damani:

-Instagram: https://www.instagram.com/forgetpritesh/

-LinkedIn: https://www.linkedin.com/in/priteshdamani/

Connect with Sharran Srivatsaa:

-Instagram: https://www.instagram.com/sharransrivatsaa/

-LinkedIn: https://www.linkedin.com/in/sharran/

Connect with Real Brokerage:

-YouTube: https://www.youtube.com/@TheRealBrokerage

-Website: