The IC Index is a first-of-its-kind research project commissioned by the IoIC that explores the impact of internal communication on internal stakeholders. To mark the launch of the 2024 IC Index, Jen, Dom and Cat welcome Susanna Holten from project partner Ipsos Karian & Box.

As research project lead, Susanna has expert insights as to what the data means for the internal communication profession. As this year’s report focusses on trust, this podcast conversation explores the criticality of trust for employee advocacy, collaboration, and leadership.

Much like the report itself, this episode covers a vast amount of ground. The need for clear and inclusive internal communication has never been more urgent. Not least as organisations must – in so many cases – pivot their business strategies to maintain market relevance, adapt to AI-enabled workplaces and strive to find hybrid work equilibrium.

Takeaways

• Trust is a key driver of employee advocacy, collaboration, and engagement.
• Empathy from leaders and effective communication from direct managers are crucial for building trust.
• External events and the employer's stance on socio-cultural and economic issues impact employee trust and engagement.
• Internal communication plays a vital role in creating a hyper-connected organisation.
• Communication training for managers and leaders is essential for effective internal communication. Good relationships at work are crucial for employee engagement and customer relationships.
• Values alignment is important for creating a cohesive and supportive organisational culture.
• Transparency and radical honesty are key in building trust and improving communication.
• Internal communicators have the opportunity to drive change and take a stance on important issues.
• The IC Index provides valuable insights and data for internal communicators to inform their strategies and actions.

About Susanna Holten

Susanna is a Principal Consultant at Ipsos Karian and Box. Alongside leading a team of internal communication and behaviour change consultants, she's been driving the IK&B internal communication audit offering over the past few years. She supports a broad range of clients in the IC research and strategic advisory space. She leads the work on the annual IC Index report, in close collaboration with the IoIC.

David Wales’ interest in human behaviour stems from his career in the UK Fire Service. While there he held roles as investigation and research lead, emergency incident command and he helped develop national policy. In that time, he became fascinated by the difference between the advice given by professionals and the actions taken by people when they were confronted with emergency situations.

In this episode, Cat, Dom and Jen hear what David has learned about crisis communication. By focusing on human behaviour rather than cost, efficiency and standardisation, organisations can create shared language and communication that aids understanding for an optimal number of stakeholders.

Takeaways

• Effective crisis communication requires understanding human behavior and the lived experience of individuals in crisis situations.
• There is often a communication breakdown between public service providers and recipients, leading to a lack of understanding and satisfaction with the services provided.
• Empathy, humility, and relatedness are essential in crisis communication to connect with individuals on a human level.
• Emotions play a significant role in crisis situations, and communication needs to consider the emotional mindset and psychology of individuals.
• Building relationships and trust with the community is crucial for effective crisis communication. Understand and respect the perspectives of others in communication
• Build trust and involve employees in decision-making processes
• Prioritize community preparedness and responsiveness in crisis situations
• Shift from top-down approaches to bottom-up approaches in organizations
• Build relationships, be curious, and work with people to create effective communication strategies

About David Wales

David advocates for rethinking the relationship between organisations and people to improve the wellbeing and performance of both.

He is the Founder of the SharedAim Ltd consultancy which has a unique approach to helping organisations deal with the cost and disruption of unexpected behaviours (for example by employees, customers, partners or any other groups it interacts with). He is also the Founder and host of the Purposefully Human Community which provides a space for anyone interested in the benefits of creating organisations that work with, and celebrate, what it means to be human.

A multi-award winning professional, established presenter, facilitator and author, he is currently writing a book outlining how organisations can authentically work with human behaviour, rather than against it.

Prior to this David was an operational fire and rescue (FRS) officer with responsibilities for community safety and fire investigation. It was here that he first developed an understanding and interest in all aspects of communication. He also led a pioneering research programme into human behaviour (when encountering a fire in the home) which remains influential on international thinking and practice. And this subsequently led to David being appointed as the first Customer Experience Manager in the FRS.