• The Future of Omnichannel Analytics

  • Sep 4 2024
  • Length: 36 mins
  • Podcast

The Future of Omnichannel Analytics

Listen for free

View show details

  • Summary

  • In this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck's oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how Merck is preparing for future changes in technology and regulations. Together, Tim and John also explore the potential of underutilized channels like connected TV (CTV) and the promise of creative messaging that resonates with patients, among other key industry ambitions.

    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Future of Omnichannel Analytics

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available