In this episode, Leah Berend of Marrin Investment Partners sits down with Nicole Behm-Koep of Quazar to discuss the future of private equity. Nicole shares her unique journey into the investment banking world, the evolution of Quazar, and key milestones that have shaped the company. They dive deep into exit strategies, market trends, and notable deals that highlight the importance of strong internal teams and client relationships. If you're interested in the intricacies of private equity and investment banking, this episode is a must-listen!

Chapters:

(00:00) Introduction

(01:10) Nicole's Background

(04:25) Quazar's Clientele and Services

(08:45) Philosophy and Evolution of Quazar

(14:30) Key Milestones of Quazar

(24:00) Notable Deals and Transactions

(36:15) Readiness for Sale

(41:00) Conclusion

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In this insightful episode, host Leah Berend is joined by Jennifer Zick, founder and CEO of Authentic, to explore the concept of authentic growth marketing. Jennifer shares her journey of founding Authentic and delves deep into the importance of building brand equity, especially within the private equity landscape. Discover how authentic growth marketing can transform businesses, drive sustainable value, and overcome common marketing pitfalls.

Chapters:

(00:00) Introduction

(00:35) Jennifer Zick's Background

(02:15) Authentic Growth Marketing Explained

(05:00) The Authentic Growth Marketing Maturity Matrix

(10:45) Differentiating Authentic Growth Methodology

(15:30) Benefits and Challenges for Private Equity Firms

(25:00) Building Brand Equity in Private Equity Investments

(30:15) Case Studies and Success Stories

(40:00) Key Takeaways

(45:00) Conclusion

Sponsors:

https://exceed320.com

https://www.marrininvestment.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

Unlock the secrets of effective referral generation in the private equity realm with Jeff, an expert in business networking and strategy. Discover a systematic approach to understanding referral dynamics and learn how to craft stories that resonate with potential referral sources. Dive into the nuances of building a robust referral network, the importance of accountability, and the strategic ranking of professional contacts. If you're looking to enhance your referral game and foster meaningful business relationships, this episode is a goldmine of insights!

Chapters:

(00:00) Introduction

(00:15) The Importance of Empathy in Referrals

(01:30) Six Stories Technique for Referral Success

(03:45) The Three Characters of Referrals

(06:00) Systematic Approach to Referrals and Networking

(08:15) The Impact of Storytelling in Referrals

(10:30) The Nike Approach to Referrals

(12:45) Accountability and Tracking in Referral Strategy

(15:00) Master Networkers and Their Secrets

(17:15) Introduction vs. Referral

(19:30) Ranking System for Referral Sources

(21:45) Creating a Referral Strategy Document

(24:00) Concluding Thoughts and Takeaways

Sponsors:

https://exceed320.com

https://marininvestment.com/podcast

Want to keep the conversation going?

Catch up with Jeff at https://www.thereferralnavigator.com/ and visit Leah at https://www.marrininvestment.com/ to learn more about private equity and subscribe to her newsletter so you never miss an episode.

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