Episodes

  • The Power of Networking and Recommendations in the Music Industry
    Apr 3 2024

    In this episode, Jared shares his recent experiences and successes in the Denver music scene, emphasizing the importance of networking, venue tours, and the unexpected power of recommendations. He recounts a venue tour that turned into an unexpected performance opportunity, and how being tagged in social media posts by past clients has led to new gig inquiries. Jared also discusses the distinction between the music scene and the events scene in Denver, highlighting how his focus on building relationships within the events industry has led to significant growth in his music career. Furthermore, he touches on the strategic use of his website as a marketing tool to attract more gigs and offers insights into how musicians can leverage their online presence for career advancement.

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    12 mins
  • Navigating the Gig Economy: Venue Tours, Expos, and the Power of Numbers
    Apr 1 2024

    In this episode, Jared shares insights from his recent venue tours and a mini expo, emphasizing the critical role of strategic partnerships and data-driven decisions in the music business. He recounts an unexpected mix-up that led to a potential bar gig and how a small expo appearance might turn into a fashion show performance. Jared challenges the common reliance on emotions in gauging career success, advocating instead for a focus on measurable outcomes such as lead generation, conversion rates, and the financial return of various marketing efforts. He introduces listeners to the concept of tracking lead sources and sales cadences within BookLive, and offers a blueprint for musicians to optimize their booking processes and increase gig revenue. Through personal anecdotes and professional advice, Jared illustrates the importance of aligning business strategies with factual analysis, rather than feelings, to achieve sustainable success in the gigging world.

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    14 mins
  • Strategic Moves: Venue Tours, Expos, and Unexpected Gigs
    Mar 29 2024

    In this episode, Jared shares his recent adventures and successes in the gigging world, highlighting the power of venue tours and strategic partnerships. From an unexpected bar gig mix-up to a fashion show opportunity, Jared navigates the complexities of the music business with persistence and an open mind. He emphasizes the importance of embedding oneself in the events industry, leveraging partnerships with venues and event planners, and the unexpected opportunities that arise from being active in the community. Jared's stories from a venue tour gone awry to a successful expo showcase the unpredictable yet rewarding nature of the gigging musician's life. He also introduces exciting feature updates in BookLive that empower musicians to track the performance of their lead sources, offering invaluable insights into where their efforts are most profitable. Jared's enthusiasm for his craft and his strategic approach to building a sustainable music career are both inspiring and instructive for any musician looking to make their mark.

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    17 mins
  • Maximizing Gigs: New Tools for Tracking Success and Boosting Bookings
    Mar 27 2024

    In this episode, Jared is on the road to Cheyenne, Wyoming, for a gig, sharing exciting updates from the world of BookLive and Fulltime Music Academy. He introduces two groundbreaking features designed to revolutionize how gigging musicians manage and evaluate their lead sources. First, Jared discusses the lead source performance dashboard, a tool that provides unparalleled insights into which marketing efforts are truly paying off, offering clarity on the profitability of various platforms like Wedding Wire and Gig Salad. This dashboard not only tracks the number of leads and bookings from each source but also calculates the conversion rate, total revenue generated, and even the average revenue per lead, empowering musicians to make informed decisions about where to invest their marketing dollars. Next, Jared explores the new sales cadence feature, a systematic approach to following up with leads that ensures no opportunity slips through the cracks. By providing a series of templated messages and reminders for follow-ups, this feature aims to increase response rates and bookings, turning persistence into profit. Jared's enthusiasm for these updates is palpable as he explains how they can help musicians book more gigs, earn more money, and ultimately, find greater satisfaction in their careers.

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    20 mins
  • Unlocking Gigs: Venue Tours and Strategic Partnerships
    Mar 25 2024

    In this episode, Jared shares his recent experiences and successes with venue tours, highlighting the power of personal connections and live performances in securing gigs. He delves into his strategy of using the gig vault inside the BookLive platform to identify and engage with potential venue partners in the Denver area. Jared's journey includes a mix of corporate and wedding venue tours, spontaneous performances at a wedding dress shop, and the strategic use of business cards and social media to enhance visibility. He emphasizes the importance of being proactive in the music business, showcasing the effectiveness of building partnerships with venues and event planners. Jared's story is a testament to the value of showing up, playing live, and embedding oneself as a necessity in the events industry. His approach not only leads to immediate gig opportunities but also fosters long-term relationships that promise continued success.

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    12 mins
  • A Day in the Life: Venue Tours, Unexpected Gigs, and Networking Wins
    Feb 5 2024

    In this episode, Jared takes us through a day packed with gig-getting activities, from venue tours to spontaneous performances in a bridal shop. He shares the excitement of adding new venues to his gig vault, the strategy behind making in-person connections, and the thrill of being recognized by local businesses. Jared's journey underscores the importance of seizing every opportunity, whether planned or happenstance, to showcase his talent and build relationships within the local events community. By sharing his approach to nurturing these new connections and his plans for future collaborations, Jared offers valuable insights into the hustle of growing a gigging business.

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    16 mins
  • Landing Gigs Post-Wedding Expo: A Musician's Success Story
    Feb 2 2024

    In this episode, Jared shares his exhilarating journey from participating in a wedding expo to booking his first gig as a direct result of his efforts. He dives into the nuances of making a memorable impression not just on potential clients but also on other vendors and venue managers. Jared's experience underscores the importance of live performance opportunities, the power of automated booking systems, and the strategic advantage of building relationships within the industry. He also discusses the significance of being proactive in networking, the benefits of partnership with event centers, and how these strategies are paying off in real-time bookings and opportunities. This episode is a testament to the effectiveness of combining traditional gigging strategies with modern marketing techniques to secure gigs and establish a strong presence in the music industry.

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    14 mins
  • Navigating the Wedding Expo Scene: A Musician's Journey to Success
    Jan 31 2024

    In this episode, Jared Judge shares his recent experience at the Rocky Mountain Bridal Show in Denver, providing valuable insights for musicians looking to succeed at wedding expos. He discusses the importance of strategic planning, from securing a prime parking spot to ensuring a minimal yet effective booth setup. Jared emphasizes the significance of live performance in attracting attention and engaging both potential clients and fellow vendors. He reveals his tactics for capturing leads, including offering a free PDF of wedding playlists and distributing business cards. Jared also highlights the crucial role of networking with venue owners and event planners, aiming to secure long-term partnerships and referrals. Throughout the episode, he offers practical tips, such as using battery-powered equipment for flexibility and the benefits of playing a diverse repertoire to showcase versatility. Jared's experience underscores the potential of wedding expos as a platform for musicians to market their talents, build relationships, and ultimately, book more gigs.

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    15 mins