Episodes

  • Podcasts as Marketing: Insights from Flight Studio’s Grace Andrews
    Jul 22 2024

    In this week’s episode, we’re talking to Grace Andrews, the Marketing and Brand Director at Flight Studio, home of The Diary of a CEO podcast starring Steven Bartlett, as well as joining Brianna and Nikki from here at Giraffe Social as they discuss the latest M&S collab.

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

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    11 mins
  • Optimise Your LinkedIn and Unlock Engagement with Marketing Experts
    Jul 15 2024

    In this week’s episode, we’re talking to Aston Brooks-Ashitey, a Social Marketing Manager at the social media platform LinkedIn, as well as Nikki, a Creative Assistant here at Giraffe Social.

    In the episode, you’ll learn all about…

    • Optimising your LinkedIn profiles
    • The secrets of reaching a higher engagement rate
    • Our thoughts on celebrity collaborations
    • And much more!

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

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    10 mins
  • The Future of Digital Media and Brand Trust on Social Media
    Jul 8 2024

    In this week’s episode, we’re speaking to Nico Sarti, the Global VP of Creative Strategy at Conde Nast Commercial Creative, as well as our Co-Founders here at Giraffe Social Phil & Kane.

    We discuss such topics as:

    • The evolution of digital media
    • Building trust as a brand
    • The work life balance in marketing
    • And much more!

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

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    11 mins
  • Mastering the Market: Evolving Strategies with Paramount, Grind, and Giraffe Social
    Jul 1 2024

    In this episode, we’re talking to three guests this week! We’re chatting to Hannah Penhall, the Head of Social Media at Paramount, Stacey Britt Fitzgerald, the Head of Brand at Grind, and Sam, one of our Creative Managers here at Giraffe Socia.

    In the episode, we cover topics such as:

    • Social media strategies for already established brands
    • How to evolve your marketing over time
    • Adapting brand strategies for consumer preference
    • And the downfall of X (FKA Twitter)

    Want to be featured in the pod? Drop us a voice note on Instagram as @GiraffeSM.

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

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    11 mins
  • Influence Unfiltered: Mastering UGC, Algorithms, and Audience Alignment
    Jun 24 2024

    In this week’s episode, we’re chatting to Chloe Gill, Junior Influencer and PR Executive at Pretty Little Thing, as well as Social Media Manager here at Giraffe Social, Rita.

    We cover things like:

    • UGC and creators and how they work for your brand
    • Why selecting influencers that align with your audience is so important
    • The pain of constantly changing algorithms
    • And much more!

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

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    9 mins
  • The Essentials of Visual Communication in Marketing
    Jun 17 2024

    In this week’s episode, we’re talking to Mafalda Bernardo, Head of Creative at Joe and the Juice, as well as Elo, a Creative Manager here at Giraffe Social.

    This episode covers topics such as…

    • Having time to process content
    • Adapting your content strategy
    • What to expect from the future of visual communication
    • Instagram’s new video ad testing
    • TikTok testing DM streaks
    • And much more!

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

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    11 mins
  • How Can Brands Use Reactive Content to Boost Awareness on Socials?
    Jun 10 2024

    In this week’s episode, we’re talking to Sean Cook, Head of Social at JAAQ, as well as Dani, the Head of Social here at Giraffe Social.

    In the episode, you’ll learn:

    • How to establish your comedic tone of voice
    • How to determine what types of reactive content you’ll produce
    • The best practices for reactive content
    • And much more!

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

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    12 mins
  • Why Employee Advocacy is Vital for Brand Growth
    Jun 3 2024

    In this week’s episode, we talk to Jamil Zakaria, Global Head of Social Media at Oliver Wyman, as well as Elo and Alicia from Giraffe Social. They discuss…

    • Why employee advocacy is so important
    • The power of the C-Suite
    • New Threads and Instagram updates, including new AI features
    • And much more!

    Want to be featured on the pod? Send us a voice note on Instagram at @GiraffeSM.

    Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

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    11 mins