• The Go Colors Story– Building a Category Defining Women's Bottomwear Brand

  • Sep 26 2023
  • Length: 1 hr and 8 mins
  • Podcast
The Go Colors Story– Building a Category Defining Women's Bottomwear Brand By cover art

The Go Colors Story– Building a Category Defining Women's Bottomwear Brand

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  • Summary

  • We're excited to host Gautam Saraogi in episode 13 of Brick by Brick to discuss the incredible story of Go Colors - Go Fashion India Ltd.

    In the last 13 years, Go Colors has become synonymous with women’s bottomwear and had an excellent public listing in 2021. With >30% EBITDA margin and INR 760 crores ARR in Q1FY24, Go Colors is a fantastic story of a brand built with solid fundamentals and a razor-sharp focus on a single category.

    In this session with Hariharan Premkumar, we will cover: 

    - Building a brand in a low-differentiation category
    - Right pace of growth, key input metrics and unit economics in EBOs, Kiosks and LFS (Large format stores) at different stages of growth
    - Maintaining low marketing spends (less than 5% of revenues) and discounted sales (less than 3% of revenues) while growing rapidly
    - Managing fashion risk and inventory challenges in apparel
    - What it takes to build a 30%+ EBITDA margin consumer brand

    You can also watch the full episode on the DSGCP website.

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