The Go To Aesthetics Coach Podcast Por Kayla Petrasek arte de portada

The Go To Aesthetics Coach

The Go To Aesthetics Coach

De: Kayla Petrasek
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Welcome to "The Go-To Aesthetics Coach Podcast!" I'm your host, Kayla Petrasek, Join me as I dive into the thriving world of medical aesthetics. We'll interview industry experts weekly and explore strategies to take your clinic to the next level. Let's make it happen from marketing to sales to products and devices!2025 ScaleHaus Consulting Economía Exito Profesional Gestión y Liderazgo Liderazgo
Episodios
  • Episode 42: Master the Business Side of Aesthetics – Introducing The Aesthetic MBA

    Episode 42: Master the Business Side of Aesthetics – Introducing The Aesthetic MBA
    Nov 5 2025

    Master the Business Side of Beauty – Introducing The Aesthetic MBA

    Episode Summary:
    In this episode, Kayla Petrasek — award-winning sales leader and founder of Allora Agency — officially launches The Aesthetic MBA, a 12-week business accelerator designed for medical aesthetic professionals ready to scale with strategy, not guesswork.

    If you've ever felt like your business success depends solely on your skill with a syringe or a laser, this episode will shift your entire perspective. Kayla breaks down why most aesthetic clinics plateau, how to move from technician to CEO, and what systems and strategies are missing in the industry's traditional education.

    What You'll Learn:

    • The #1 reason most aesthetic businesses struggle to grow beyond $20–30K months

    • How to master the business side of beauty — from branding and marketing to leadership and recurring revenue

    • Why your client experience is the key to scaling sustainably

    • How to step out of hustle mode and start building a business that runs with clarity and confidence

    • A behind-the-scenes look at The Aesthetic MBA and how it's transforming the next generation of clinic owners

    Why This Matters:
    No one teaches this side of aesthetics. The Aesthetic MBA was built for the injectors, spa owners, and solo entrepreneurs who are tired of guessing their way through marketing, pricing, and business strategy — and are ready to finally learn what actually works.

    🎁 Black Friday Founder's Offer:

    Join the Aesthetics Accelerator Hub (includes the Aesthetic MBA curriculum)


    To celebrate the official launch, Kayla is opening enrollment at a special Founders Rate of $797 per month for your content and coaching every month— the lowest price point it will ever be offered. This exclusive offer is available for a limited time and includes the full 12-week program, resources, and bonuses.

    Ready to scale your aesthetic business with confidence?
    👉 Enroll now in The Aesthetic MBA via this link: https://www.skool.com/aesthetic-accelerator-5214/about?ref=e978f6c8804241bca844644df45faff0

    Follow Kayla on Instagram @allora.agency for more strategies, mindset shifts, and behind-the-scenes insights on growing your clinic.
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    16 m
  • Episode 41: The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)

    Episode 41: The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)
    Oct 27 2025
    Episode Title: "The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)" Episode Length: 15 minutes Host: Kayla Petrasek, Founder & Principal Consultant, ScaleHaus Consulting Release Date: October 27, 2025 EPISODE DESCRIPTION Most scaling businesses aren't broken—they're just bleeding revenue in ways the founder can't see. In this high-impact episode, we break down the three most common (and expensive) revenue leaks across every industry: medtech, aesthetics, pharma, mental health, and beyond. You'll walk away with three executable frameworks you can implement this week to stop the leak, recapture lost revenue, and build a business that compounds instead of plateaus. No theory. No fluff. Just operational strategy you can deploy immediately. WHAT YOU'LL LEARN ✅ Why most businesses leave 60-70% of revenue on the table—and how to capture it ✅ The exact offer architecture that turns browsers into buyers at every stage ✅ How to build a sales system that scales without you (so revenue doesn't stop when you're busy) ✅ The positioning framework that makes competitors irrelevant and clients self-select ✅ Three action steps you can take this week to plug revenue leaks and accelerate growth TIMESTAMPS [0:00] – Intro: Growth Doesn't Happen by Accident—It Happens by Design [1:30] – Revenue Leak #1: The Offer Stack Problem [3:00] – The 3-Tier Offer Architecture Framework (Gateway, Core, Ascension) [5:15] – Action Step: Build Your Gateway & Ascension Offers This Week [6:00] – Revenue Leak #2: The Sales Structure Vacuum [7:30] – The 4-Part Sales Operating System (Lead Matrix, Conversion Architecture, Cadence, Objection Library) [9:45] – Action Step: Create Your Objection Library v1.0 [10:30] – Revenue Leak #3: The Positioning Gap [11:45] – The Unique Mechanism Formula (Target + Problem + Mechanism + Outcome) [13:15] – Action Step: Rewrite Your Positioning Using the Formula [14:00] – Recap & Closing: How to Work With ScaleHaus Consulting KEY FRAMEWORKS & TAKEAWAYS 1. The 3-Tier Offer Architecture Gateway Offer: Low cost, high value, builds trust ($197-$997 range)Core Offer: Your main revenue driver (signature service/product)Ascension Offer: High ticket, transformational, limited capacity ($10K+) Why it works: Captures buyers at every stage of awareness, trust, and buying power. 2. The 4-Part Sales Operating System Lead Qualification Matrix: Score leads on problem-fit, budget, authority, urgencyConversion Architecture: Map every touchpoint from awareness to closeSales Cadence: Weekly rhythm (Mon: pipeline review, Fri: close rate analysis)Objection Library: Document + script responses to the top 5-10 objections Why it works: Removes single points of failure and creates a scalable revenue engine. 3. The Unique Mechanism Formula [Target] + [Problem] + [Unique Mechanism] + [Outcome] Example: "We help device startups in medtech who are stuck at $2-5M revenue scale to $10M+ using our National Sales Force Blueprint—without hiring a VP of Sales or burning cash on agencies." Why it works: Specificity creates gravity. You stop being compared and start being the only option. TOP QUOTES FROM THIS EPISODE 💡 "Most businesses aren't broken—they're just bleeding revenue in places the founder can't see." 💡 "Your customers exist at different stages of awareness, trust, and buying power. If you only have one entry point, you're leaving 60-70% of revenue on the table." 💡 "When sales lives in someone's head, you have a single point of failure. When sales lives in a system, you have a scalable revenue engine." 💡 "Specificity creates gravity. When you speak directly to a defined problem with a named solution, you stop being compared to everyone else." 💡 "The riches are in the niches. Pick one." ACTION STEPS FOR THIS WEEK Step 1: Build Your Offer Stack Identify your Gateway Offer (something someone can say "yes" to in 48 hours)Identify your Ascension Offer (the premium version you've been afraid to price correctly) Step 2: Create Your Objection Library Pull your last 20 sales conversationsList the 5 most common objectionsWrite your best response to eachShare with your team and practice Step 3: Rewrite Your Positioning Use the formula: [Target] + [Problem] + [Unique Mechanism] + [Outcome]Test it in your next 3 sales conversationsUpdate: website homepage, LinkedIn headline, email signature, pitch deck RESOURCES & LINKS 🔗 Work With ScaleHaus Consulting: Visit www.allora-agency.com/scalehaus-consulting or DM us "DIAGNOSTIC" to run a full revenue audit and map your next 7-figure move. 🔗 Download the Frameworks: Get the 3-Tier Offer Architecture Template, Lead Qualification Matrix, and Unique Mechanism 🔗 Connect With Us: LinkedIn: www.linkedin.com/kayla-petrasek Instagram: @Scale.Haus.Consulting Email: kayla@allora-agency.com ABOUT SCALEHAUS CONSULTING ScaleHaus Consulting works with scaling businesses in medtech, aesthetics, pharma, mental health, and ...
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    14 m
  • Episode 40: Breaking Through The Plateau - When Growth Stops and What To Do About It

    Episode 40: Breaking Through The Plateau - When Growth Stops and What To Do About It
    Oct 13 2025
    Episode 40: Breaking Through The Plateau - When Growth Stops and What To Do About It Welcome to the ScaleHaus Consulting Podcast — your go-to resource for sales, marketing, and operations strategies that actually move the needle. EPISODE DESCRIPTION Feeling stuck? Revenue flat? Working harder but not seeing results? In this episode, I break down the two critical plateau points where businesses get stuck — the $20-30K/month range for small businesses and the under $10M range for established companies — and walk you through exactly how to recognize it, accept it, and take meaningful action to break through. This is the launch episode of the newly rebranded ScaleHaus Consulting Podcast, evolved from the Go to Aesthetics Coach podcast. My mission remains the same: to help as many founders as possible make their dreams come true with a highly successful business. Whether you're a solopreneur doing $25K/month or running an $8M company, if you're plateaued, this episode will give you the clarity and roadmap to get unstuck. EPISODE TIMESTAMPS [00:00] Welcome & Podcast Rebrand Introduction [02:00] The Two Critical Plateau Points ($20-30K & Under $10M) [04:00] Phase 1: Recognition - Warning Signs You're Actually Stuck [07:00] Phase 2: Awareness & Acceptance - The Mindset Shift [09:30] Phase 3: Taking Meaningful Action - The Breakthrough Framework Small Business Leverage PlanEstablished Business Alignment Plan [14:30] How To Work With ScaleHaus Consulting [15:00] Closing & Next Episode Preview KEY TAKEAWAYS ✅ Plateaus happen at predictable points: $20-30K/month for small businesses, under $10M for established companies ✅ Breaking through requires 4 phases: Recognition → Awareness → Acceptance → Meaningful Action ✅ Small businesses hit the "one-person bottleneck" — they've maxed out what scrappy hustle can do and need leverage ✅ Established businesses hit the "messy middle" — too big for founder-led everything, too lean for a full C-suite ✅ The pattern: Plateaus aren't about working harder, they're about working structurally different ✅ Small businesses need: Leverage (hire for time back), systematization (one thing done perfectly), and focus (niche down, price up) ✅ Established businesses need: Alignment (unified sales/marketing/ops strategy), accountability systems, and documentation ✅ You can't see the label when you're inside the bottle — outside perspective is critical for breakthrough WARNING SIGNS YOU'RE PLATEAUED Small Business ($20-30K/month): 📉 Revenue rollercoaster (unpredictable month-to-month)🐹 Can't take vacation without revenue dropping🎯 You're the closer, marketer, operator, and accountant🔄 Chasing every new tactic you see online⏰ Working 60-70 hours/week with no end in sight Established Business (Under $10M): 📊 Flat or minimal growth year-over-year🔌 Sales and marketing aren't aligned🔥 Operations constantly firefighting🚪 Every decision runs through the founder📚 Systems held together by tribal knowledge THE BREAKTHROUGH FRAMEWORK For Small Businesses - The Leverage Plan: 1. Audit Your Time Track every hour for one week. Goal: 70% of time in revenue-generating activities. 2. Hire For Leverage $15-20/hour VA for 10-20 hours/week = 20-30 hours back to focus on sales & strategy 3. Build Your One Repeatable System Pick ONE (sales, marketing, or operations) and systematize it completely 4. Niche Down and Price Up Narrow focus, raise prices 30-50%, lose tire-kickers, attract serious clients For Established Businesses - The Alignment Plan: 1. Unified Growth Audit Get sales, marketing, ops in one room. Ask: What does success look like? Where are handoffs breaking? 2. Build Integrated Strategy ONE plan that covers targeting (sales), attraction (marketing), and delivery (operations) 3. Implement Accountability Operating System Weekly cross-functional meetings, shared KPIs, one person owning departmental connection 4. Document and Delegate Document top 10 processes, delegate decision-making, build quality checks (not micromanagement) QUOTABLE MOMENTS 💬 "Your plateau isn't a failure. It's a transition point." 💬 "You can't beat Level 10 with Level 5 weapons." 💬 "Small businesses need leverage; established businesses need alignment." 💬 "You can't see the label when you're inside the bottle." 💬 "Plateaus aren't permanent. They're just the gap between who you are now and who you're becoming." WORK WITH SCALEHAUS CONSULTING Ready to break through your plateau? Option 1: 90-Minute Virtual Deep Dive Perfect for small businesses or initial diagnosis. We'll dissect your business, identify bottlenecks, and build you a custom action plan. → [Book Your Deep Dive: LINK] Option 2: 2-Day In-Person Intensive For established businesses ($2M+). I come to you, meet your team, audit departments, and deliver a complete diagnosis with in-depth implementation plan. → [Book Your Intensive: LINK] These aren't sales calls — they're strategic sessions ...
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    26 m
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