The Go To Aesthetics Coach Podcast Por Kayla Petrasek arte de portada

The Go To Aesthetics Coach

The Go To Aesthetics Coach

De: Kayla Petrasek
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Welcome to "The Go-To Aesthetics Coach Podcast!" I'm your host, Kayla Petrasek, Join me as I dive into the thriving world of medical aesthetics. We’ll interview industry experts weekly and explore strategies to take your clinic to the next level. Let’s make it happen from marketing to sales to products and devices!2023 The Go To Aesthetics Coach Arte Diseño y Artes Decorativas Economía Gestión y Liderazgo Liderazgo
Episodios
  • Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time

    Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time
    Sep 1 2025
    🎙️ The Go-To Aesthetics Coach Podcast Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time 🔥 EPISODE HIGHLIGHTS The Brutal Truth: You don't have a lead problem. You have a retention problem. The Solution: The ELEVATE System that transforms one-time clients into lifelong advocates The Result: 60% improvement in profitability without spending another dollar on ads 📊 SHOCKING INDUSTRY STATISTICS Average clinic retention rate: 35%Top-performing clinics: 75%+Cost to acquire new client: $150-300Cost to retain existing client: $15-30Profit increase from 5% retention improvement: 25-95% 💡 THE THREE RETENTION LEAK POINTS Leak Point #1: The Onboarding Disaster (First 24 Hours) Rushed consultations focused on selling vs. connectingInformation overload without emotional connectionZero follow-up to check client comfort Leak Point #2: The Treatment Disconnect (During Service) Transactional vs. transformational experienceNo explanation of proceduresMissing education opportunities Leak Point #3: The Post-Treatment Void (After Care) No structured follow-up systemClients left wondering about resultsZero rebooking strategy 🏗️ THE ELEVATE SYSTEM FOR RETENTION MASTERY E - Emotional Connection First 10 minutes learning goals and lifestyleUse client's name frequentlyRemember personal details L - Luxury Experience Design Welcome ritual with beverages and comfortTreatment explanations throughoutRegular comfort checks E - Education-First Philosophy Explain science behind concernsProvide written aftercare instructionsShare lifestyle tips V - Value Beyond the Chair Monthly skincare tipsExclusive member eventsFirst access to new treatments A - Anticipate Their Needs Schedule next appointment before leavingSeasonal treatment remindersSuggest complementary services T - Touch Base Consistently 48-hour post-treatment check-in2-week results follow-upMonthly skin wellness messages E - Exceed Expectations Handwritten thank-you notesBirthday month specialsPersonal loyalty rewards 🚀 90-DAY RETENTION CHALLENGE Phase 1: Foundation (Days 1-30) Audit current client journeyImplement welcome ritualCreate post-treatment follow-up system Phase 2: Enhancement (Days 31-60) Develop educational content libraryLaunch client appreciation initiativesBuild rebooking system and staff training Phase 3: Optimization (Days 61-90) Track retention metricsRefine systems based on resultsScale successful elements 📈 RETENTION METRICS THAT MATTER Track Weekly: First-visit to second-visit conversion (Target: 60%+)90-day retention rate (Target: 70%+)Average client lifetime value (Target: 5x+ treatment cost)Referral rate from existing clients (Target: 30%+) 🎯 THE RETENTION SCORECARD Rate Each Client Interaction 1-10: ✅ Emotional connection established ✅ Education provided ✅ Value delivered beyond treatment ✅ Follow-up quality ✅ Surprise factor Anything below 8 needs immediate improvement 💰 THE COMPOUND EFFECT TIMELINE Month 1-3: Foundation Building 20% improvement in rebooking rate15% increase in treatment frequency10% boost in retail purchases Month 4-6: Momentum Phase 40% improvement in client lifetime value25% increase in referral generation30% reduction in marketing spend Month 7-12: Compounding Returns 60% improvement in overall profitability50% increase in premium service uptakeWaiting list development 🎯 YOUR 7-DAY RETENTION RESET ✅ Day 1: Audit current client journey - identify biggest leak point✅ Day 2: Design welcome ritual and consultation enhancement✅ Day 3: Create 48-hour and 2-week follow-up templates✅ Day 4: Build rebooking system and train team✅ Day 5: Launch one client appreciation initiative✅ Day 6: Implement tracking system for retention metrics✅ Day 7: Execute with next 10 clients and measure results 🔗 READY TO BUILD A RETENTION SYSTEM? Transform Your Practice with a Custom Retention Strategy BOOK YOUR STRATEGY SESSION ➜ https://form.jotform.com/251815238060250 In this session, we'll: Audit your current retention gapsDesign your custom ELEVATE systemCreate a 90-day implementation roadmap 💬 SHARE YOUR RESULTS Implemented the ELEVATE System? Tag us with your retention wins! Instagram: @TheGoToAestheticsCoachRate this episode and share your biggest breakthrough 🎧 SERIES COMPLETE This concludes our 4-part series on scaling your aesthetic practice: Episode 34: Breaking Through Your Growth CeilingEpisode 35: The CEO Mindset ShiftEpisode 36: The Hidden Profit FormulaEpisode 37: The Client Experience Reset Subscribe: Apple Podcasts | Spotify | YouTube Your best clients aren't the ones you haven't met yet. They're the ones sitting in your chair right now.
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    20 m
  • Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients

    Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients
    Aug 25 2025
    🎙️ The Go-To Aesthetics Coach Podcast Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients 🔥 KEY TAKEAWAYS The Problem: 87% of aesthetic clinics leave $50K+ on the table annually by focusing on more patients instead of maximizing current revenue streams. The Solution: The Hidden Profit Formula — a 3-pillar system that multiplies revenue without adding treatment hours. 💡 THE 3-PILLAR PROFIT FORMULA PILLAR 1: Value-Based Pricing Price based on expertise, not competitors Impact: $3-6 Botox unit increase = $7K-14K annually PILLAR 2: Recurring Revenue Create predictable monthly income through memberships Example: 50 members × $199 = $119K guaranteed annual revenue PILLAR 3: Retail System Systematic approach to product recommendations The $100 Challenge: 80 clients × $100 = $96K additional annually 📝 YOUR PROFIT MAP EXERCISE Complete during the episode: Current monthly revenue breakdownCalculate $100 retail increase impactDesign simple membership offeringIdentify price optimization opportunity Potential Annual Impact: $40K-$200K additional revenue 🚀 30-DAY IMPLEMENTATION Week 1: Foundation & DesignWeek 2: System Creation & TrainingWeek 3: Soft Launch & TestingWeek 4: Optimization & Full Launch 🎯 READY TO SCALE TO 6-FIGURES? Book Your Complimentary Strategy Session APPLY HERE ➜ https://form.jotform.com/251815238060250 30-minute session includes: Profit opportunity auditCustom 90-day optimization planPrivate coaching program qualification 💬 SHARE YOUR WINS Complete your Profit Map and tag us with your results! Instagram: @TheGoToAestheticsCoachLeave a 5-star review with your biggest breakthrough 🎧 NEXT EPISODE Episode 37: "The Client Experience Reset: Why Retention Beats Acquisition Every Time" Subscribe now: Apple Podcasts | Spotify | YouTube Transform your practice from service provider to profit powerhouse. The formula is proven — the only question is: will you implement it?
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    50 m
  • Episode 35: From Injector to CEO: The Identity Shift That Changes Everything

    Episode 35: From Injector to CEO: The Identity Shift That Changes Everything
    Aug 18 2025
    🎙️ The Go-To Aesthetics Coach Podcast Episode 35: From Injector to CEO: The Identity Shift That Changes Everything 🔥 Episode Overview Are you running your clinic, or is your clinic running you? If you're still hustling behind the treatment chair 60+ hours a week, constantly putting out fires, and feeling burned out despite having a "successful" practice, this episode will transform how you think about your role as a business owner. The hard truth: You're not acting like a CEO — you're acting like an employee in your own business. And that's exactly why you feel stuck, exhausted, and unable to scale beyond your personal capacity. What you'll discover: The 3 identity traps keeping 95% of clinic owners stuck in "injector mode"Real transformation stories of practitioners who doubled revenue while working fewer hoursThe complete 4-hour CEO Day framework to shift from reactive to strategic thinkingAdvanced delegation strategies that maintain quality while creating freedomYour 30-day action plan for transitioning from technician to true business leader Perfect for: Clinic owners who feel chained to their treatment chair, work excessive hours without proportional revenue growth, and want to build a business that serves their life instead of consuming it. 💡 The Uncomfortable Truth About Most Aesthetic Practices The Statistics That Will Shock You: 95% of clinic owners become "chief everything officers" instead of CEOsMost practice owners earn less per hour than their employees when accounting for total hours worked87% of clinics plateau because the owner becomes the growth bottleneckSuccessful clinic owners spend 40%+ of their time on strategic work vs. 5% for struggling owners The Identity Crisis: You didn't go into aesthetics to become a business operator, but that's exactly what scaling requires. The practitioners who break through learn to think like CEOs first, injectors second. 🎯 The 3 Identity Traps Keeping You Stuck Trap #1: The Control Trap - "No One Can Do It Like I Do" The Problem: Believing your value comes from being indispensable instead of building systems that work without you. The Real Cost: $300,000+ annually in opportunity costs from doing $20/hour work at $280/hour ratesBusiness completely dependent on your personal involvementImpossible to scale beyond your individual capacityNo vacation time without revenue drops The Solution: Strategic delegation framework that maintains quality while multiplying impact. Trap #2: The Busy Badge - "Being Busy Means Being Successful" The Problem: Mistaking activity for achievement, wearing exhaustion as a status symbol. Warning Signs: Working 60+ hours but revenue isn't scaling proportionallyConstantly putting out fires instead of preventing themNo time for strategic planning because of "urgent" daily issuesBelieving harder work automatically equals better results The Reality Check: CEOs work strategically, not just harder. Time audit reveals most owners spend 80% of time on technician work. Trap #3: The No-Plan Problem - "I'll Figure It Out As I Go" The Problem: Operating reactively without strategic direction, causing unpredictable revenue and constant stress. The Cost: Monthly revenue swings of 50%+ with no predictable patternInability to delegate effectively without clear directionDecision-making based on emotions rather than dataTeam confusion about priorities and goals The Solution: Systematic strategic planning with quarterly objectives and weekly execution plans. 📊 Real Client Transformation: Sarah's Complete Journey Starting Point: Monthly Revenue: $25KHours Worked: 60+ per weekRole: Doing everything personally (injecting, admin, marketing, customer service)Stress Level: Completely overwhelmed and exhaustedHourly Wage: Less than she'd earn as an employee The 6-Month CEO Transformation: Month 1: Identity Shift Completed comprehensive time and financial auditHired virtual assistant for administrative tasksStarted weekly CEO time blocks for strategic thinking Month 2: Team Building Hired and trained experienced nurse injectorCreated detailed treatment protocols and quality standardsImplemented gradual client transition strategy Month 3: Systems Implementation Developed standard operating procedures for all treatmentsCreated client management and automated follow-up systemsImplemented inventory management and financial tracking Month 4: Strategic Growth Repositioned practice as premium providerDeveloped referral partner relationshipsLaunched membership program for recurring revenue Month 5: Optimization Refined all systems based on performance dataExpanded service offerings with trained teamCreated leadership development plan Month 6: Scaling Launched second treatment roomDeveloped corporate wellness programEstablished succession planning Final Results: Monthly Revenue: $52K (+108% increase)Hours Worked: 35 per week (40% reduction)Profit Margins: Increased from 35% to 52%Revenue per Hour: 340% increaseVacation Time: 4 weeks annually (...
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    53 m
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