Repurposing your content is supposed to make marketing easier… but does it ever feel like more work?

You’re not alone.

In this episode, I’m joined by social media manager and Instagram expert Sally Birks, who shares how to repurpose your content in a way that feels simple, aligned, and human – not robotic or repetitive.

We talk about how to:

• Turn one piece of content into several without it sounding the same
• Avoid the common mindset blocks that keep therapists stuck in content overwhelm
• Show up consistently on Instagram without burning out
• Make peace with reusing your own brilliant ideas (because yes, you absolutely can!)

Whether you’re new to repurposing or you’ve tried it before and felt stuck, this episode will give you permission to do it your way – and a whole new way to think about your existing content.

Sally Birks is a CPD-certified social media manager and strategist who helps founders turn their content into consistent clients. Through her signature blend of magnetic messaging, strategic content planning, and done-for-you management, Sally empowers business owners to sustainably grow their businesses without burning out or spending all day on Canva.

After leaving a stable career to travel solo, build a remote business, and live abroad, Sally now brings real-world experience, empathy, and clarity to her work. She’s passionate about helping business owners reclaim their time, amplify their expertise, and build brands that generate revenue even when they’re offline

Connect with Sally:

Instagram @SocialsBySally

Website Sally Birks

And you can work with Sally Birks HERE

🎧 Listen now to learn how to make your marketing feel lighter and less time-consuming.

Ever feel like marketing is made for loud, confident people – and definitely not for introverts like you?

You’re not alone. And you don’t have to fake it or force it to get found by more clients.

In this episode, I’m talking about how blogging can be a calm, confidence-building way to market your private practice, especially if visibility makes you want to hide under a blanket.

We’ll explore how blogging:

• Plays to your strengths as an introverted counsellor
• Helps you get found without having to be constantly ‘on’
• Builds trust and connection – without burning you out
• Can make marketing feel more natural (and less like you’re “doing it wrong”)

So if the thought of producing videos for social media makes you break out in hives, but you do want to grow your practice in a way that feels good, this one’s for you.

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Check out episode 7, where I chat with Fifi Mason about using introvert superpowers to attract more clients. And she should know, she's both an introvert AND works with introverts!

👉 Listen to 'Using Introvert Superpowers to Attract More Clients, with Fifi Mason'

The Vault – my free library full of practical, counselling-friendly blogging (and other) resources. 👉 Get instant access to The Vault

Need more support? Join the Grow Your Private Practice membership for monthly blogging workshops, prompts, Q&A calls, and a warm community that gets it. 👉 Click here to join us

Running a business as a counsellor is never simple, but what about when life throws you even more to carry?

In this honest conversation, I’m joined by Laura Robinson, a marketing mentor and copywriter who’s grown a thriving practice while parenting neurodivergent kids, managing chronic health challenges, and tuning out hustle-culture noise.

Laura shares her Suit Yourself First philosophy: where your business and marketing flex around you, not the other way around.

We talk about:

• How to keep your therapy practice going when energy is low
• What comfy marketing really means, and why it works
• Letting go of the “shoulds” that keep you stuck
• That infamous moment someone told Laura she was “upper limiting”
• Real self-care that isn’t just bubble baths and candles

If you're a counsellor navigating work and real life - grief, burnout, overwhelm, or just general messiness- this episode offers validation, calm, and a new way forward.

Expect honesty, humour, and the reassurance you didn’t know you needed.

Laura is an online marketing mentor and experienced digital copywriter.

Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs.

She’s taught thousands of people around the world through the copywriting training she created for international business organisations including Female Entrepreneur Association, Enterprise Nation, and Membership Academy.

She is also the author of the Comfy Business Playbook, and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures.

She champions a Suit Yourself First approach to marketing, where decisions are based on what the business owner wants, rather than guessing the preferences of a hypothetical ideal client.

• Get Laura’s free Comfy Business Playbook and check out her other free and paid resources: https://worditude.co.uk/podcast/
• Visit Laura’s website: worditude.co.uk

Want more support? Check out my free and paid offers, including my brand new FREE resource: www.janetravis.co.uk/start-here/

Hit play and let Laura show you that there’s no one right way to build a business – especially when life gets messy.

Feeling unsure about what to write on your FAQ page? This episode of The Grow Your Private Practice Show reveals how to make your FAQ page warm and welcoming, which helps potential counselling clients feel informed, reassured, and ready to book.

In this episode, you’ll learn:

• What to include (and what to leave out) on your FAQ page
• How to answer common questions with clarity and empathy
• Mistakes counsellors often make and how to avoid them
• Why your FAQ page should evolve with your practice
• A free workshop + worksheet inside The Vault to help you take action

Think of your FAQ page as more than a formality. It's a quiet conversation with someone who’s nervous but hopeful. This episode will help you turn that moment into a meaningful connection.

Access your free FAQ page resources inside The Vault: https://janetravis.co.uk/thevault

🎧 Tune in now to start writing an FAQ page that works for you and speaks to your future clients.

Feeling stuck in the world of therapy marketing? Wondering how to stand out without feeling fake? In this episode, we sit down with Becca Upton, the no-BS therapist, to chat about how she turned her authentic voice into her biggest business asset.

Key Highlights:

• How Becca went from playing it safe to fully embracing her true style
• The surprising ways swearing (yep, you read that right!) can build trust with clients
• Tips for counsellors to ditch the fluff and find their niche
• Why authenticity isn’t just a buzzword, it’s a powerful marketing tool

Join us for an honest, down-to-earth chat about what it really means to market yourself as a counsellor today.

Becca is The No BS Therapist - straight-talking, sweary, and realistic. She supports overthinkers and chronic worriers in their 20s and 30s to quiet their mind and enjoy life without the anxiety and mind racing. Her work includes counselling, a membership of no BS guided audios, and talks and training.

• Instagram: @the_no_bullshit_therapist
• Facebook: The No BS Therapist: Becca Upton
• Website: beccauptontherapy.co.uk
• No BS Audio Membership: £5-7 guided audio membership

Hit play and get inspired to share your real self with the world!

If you’re a therapist, you probably didn’t train to become a marketer or to feel like you’re in some sort of marketing talent show, trying to prove yourself to everyone.

The whole idea of “attracting clients” can feel… off. Like you’re tap dancing for attention, competing with other therapists, and constantly performing.

But here’s the good news: you don’t have to.

Today, I’m sharing a small but powerful mindset shift that can make marketing feel easier and more aligned with your values. No convincing, no manipulation, no performance.

Let’s talk about shifting from attracting clients to simply getting found by the people who already need you.

What We’ll Cover:

💛 Why “attracting clients” feels so uncomfortable for therapists

💛 The common fears around visibility and marketing

💛 The subtle manipulation in traditional marketing and why it doesn’t sit well

💛 How shifting to getting found by therapy clients changes everything

💛 Real-life examples to help you feel the difference

💛 Simple, practical ways to start getting found without feeling salesy or pushy

💛 Why blogging is a perfect fit for therapists wanting to build trust and visibility

Key Takeaways:

✅ You’re already enough, you don’t have to prove or perform

✅ Getting found is about trust, not tactics

✅ Visibility fear is real, but you can show up in a way that feels safe and authentic

✅ Marketing doesn’t have to be manipulative; it can be a gentle, human way to serve and connect

Connect with Me:

If this episode sparked something for you, I’d love to hear about it!

Send me a DM on Instagram @growyourprivatepractice or email me at jane@janetravis.co.uk.

If you’re ready to start getting found but not sure how, reach out. I’m here to help.

And if you'd like to checkout my free and paid resources, take a look at my Start Here page

Listen & Subscribe:

If you enjoyed this episode, don’t forget to follow the podcast so you never miss a new one. And if you’re feeling generous, a review or share with a friend means the world!

We all know journaling can be a powerful tool for reflection and healing but what if the words just won’t come? Or what if journaling feels like another task you’re “failing” at?

In this episode, I sit down with Creative Arts Counsellor, Julie Kuhn to explore a different way of journaling.. one that uses colour, movement, and playful marks instead of words.

We talk about how creative journaling can help you (and your clients) reconnect with yourself, let go of perfectionism, and process emotions in a way that feels freeing and pressure-free.

And if in the Grow Your Private Practice membership, keep an eye out. Julie will soon be running a creative journaling workshop where we’ll explore this together.

About Julie Kuhn:

Julie Kuhn is a Creative Arts Counsellor who blends traditional therapeutic approaches with creativity, nature, and expressive journaling to help people step into their true selves. She works with individuals who are ready to break free from people-pleasing, rebuild confidence, and reconnect with who they really are gently but powerfully.

She runs monthly workshops inside the Creative Counsellors membership and has contributed to Creative Counselling with Adults (The Creative Counselling Collection).

With a deep belief that healing doesn’t have to happen in neat sentences, Julie’s work centres around playful, out-of-the-box techniques that support self-awareness, emotional expression, and personal growth.

Creative journaling is at the heart of her practice, offering a pressure-free, empowering way to process emotions when words alone aren’t enough.

Julie regularly shares her expertise through monthly workshops inside the Creative Counsellors membership, inspiring therapists to explore creativity in their own work.

She has also contributed two creative interventions to Creative Counselling with Adults, part of The Creative Counselling Collection curated by Tanja Sharpe.

Whether she’s holding space for clients or guiding fellow therapists, Julie invites people to rediscover their voice, creativity, and inner strength, one playful mark at a time.

Connect with Julie:

Instagram: @counsellorjules

Website: Counselling For You Cornwall

LinkedIn: Julie Kuhn creative arts counsellor

Grab Julies FREE Journaling Workbook HERE

For details of Julies monthly creative art journalling workshops with the Creative Counsellors membership, click HERE

Join the Grow Your Private Practice Membership

Explore 1:1 services to get unstuck:

Directory Revival: I’ll help you tweak your directory profile to attract more clients

Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back

The Complete Support Package: Ready to take your practice to the next level? Let's make it happen together!

And if you're looking for additional resources, check

When I started this podcast, I wasn’t sure I’d even make it past 12 episodes.

Now? We’ve hit 200.

In this special episode, I’m sharing the honest, behind-the-scenes lessons podcasting has taught me about confidence, creativity, and growing a private practice.

Whether you’re thinking of starting something new or scared to take the next step.. this one’s for you.

Plus, I’m celebrating 200 episodes and 7 years of Grow Your Private Practice with a special anniversary offer: join the membership for just £7 for your first month.

Listen in, feel inspired, and maybe… treat your next idea as an experiment too.

Join the Grow Your Private Practice Membership - £7 for your first month (offer ends 5pm 9th May 2025)!

This is what's happening in May;

• My brand new masterclass: Blogging to Attract More Clients
• 2x ‘Get It Done’ co-working hours
• Personalised support during our live Q&A calls
• A full training library on mindset, content, marketing & more
• A supportive community that gets it

Explore 1:1 services to get unstuck:

Directory Revival: I’ll help you tweak your directory profile to attract more clients

Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back

The Complete Support Package: Ready to take your practice to the next level? Let's make it happen together!

And if you're looking for additional resources, check START HERE