Do you know exactly what blog posts you’ve written?

Could you find the right one quickly if a potential client needed it?

Or does your content feel scattered, hard to see at a glance and harder to use?

In this episode, I’m talking about how to organise blog posts and keep track of your content so your blog becomes something you can actually use, not just something you keep adding to.

And I’ve created a FREE Blog Library Tracker to help you do exactly that.

Inside this episode, we explore:

1. Why blogging gets harder once you’ve written more than a handful of posts
2. What changes when you start treating your blog like a library
3. How a simple tracking system reduces friction and saves time
4. Why organising your posts isn’t admin, it’s strategy

If your blog feels more like a pile or random posts than a resource, this episode will help you bring structure to it.

I’ve created a simple Blog Library Tracker you can use to organise your posts and keep everything in one place.

You’ll find it inside The Vault, my free resource library for counsellors and therapists in private practice.

👉 Access The Vault HERE

If you find this podcast helpful, you can support the show by buying me a coffee.

☕ Buy me a coffee HERE

Have you ever started a blog post full of energy… only to abandon it halfway through?

If that sounds familiar, this episode is for you.

We’re not talking about laziness, discipline or “needing to try harder.” We’re talking about what really happens in the middle of a blog post - the moment where doubt creeps in, decisions multiply, and suddenly it feels easier to step away than to finish.

In this episode, I explore:

1. Why having lots of ideas isn’t the same as finishing
2. What the “middle wobble” actually is
3. How thoughtful therapists can accidentally make blogging harder than it needs to be
4. Why confidence tends to grow after you finish, not before

If you’ve got half-written drafts waiting for you, this one might feel uncomfortably familiar.

Framework First – support to help you finish what you start

Buy me a coffee – if you found this helpful

There’s a lot of pressure to be visible all the time.

Post more. Show up more. Keep going.

But what if the marketing that actually works for you doesn’t need you to be constantly ‘on’?

In this episode, I’m talking about a steadier way to get found. The kind that keeps working long after you’ve finished writing.

If you’ve ever wondered whether there’s a calmer way to build your practice — this one’s worth a listen.

You don’t need to be everywhere.

You need to be recognised.

Check out The Framework First Blogging Method

Free and paid resources

If you found this useful and fancy fuelling the next episode, you can buy me a coffee here buymeacoffee.com/janetravis

With Chloe Foster – Email Counselling Academy

Do you think counselling has to mean sitting face-to-face (or screen-to-screen) with a client?

Well, in this episode, I’m joined by Chloe Foster, founder of the Email Counselling Academy, who shares why working by email might be the flexible, powerful alternative you didn’t know you needed.

Whether you're looking for a way to work around family life, want to support clients who open up better in writing, or you're just curious about doing therapy differently — this conversation will get you thinking.

In this episode, you’ll hear:

1. Why email counselling can be a lifeline for anxious or private clients
2. How it gives counsellors more flexibility (and fewer no-shows)
3. What actually happens in an email counselling exchange
4. Whether this style of working could suit your practice — and personality

🎧 Hit play to explore whether this quietly powerful format could be the perfect fit for you — and your clients.

Chloe Foster (they/them) is the founder and principal tutor at Email Counselling Academy (ECA). They also have a private practice called Sussex Rainbow Counselling, founded in 2016, where they offer email counselling as well as video and phone counselling to clients.

With a first-class degree in Education, Chloe loves teaching and training. Over their counselling career they’ve trained hundreds of counsellors to become more confident working with LGBTQ+ clients through their work with the National Counselling and Psychotherapy Society (NCPS), Onlinevents, The Counselling Tutor, and several universities/colleges and counselling charities.

Today, having worked as an email counsellor since 2018, Chloe enjoys sharing the skills they’ve honed with fellow counsellors through their specialist training courses in email counselling at ECA which are mapped to BACP competences for OPT and have been awarded quality check status with the NCPS.

Find her E-book — Email Counselling — An introduction for Counsellors:

You can get 30% discount using the code JANE26 (valid until 30 April 2026)

Also, my sincere apologies to Chloe for any mistakes I made with their pronouns in the recording

Blogging can feel surprisingly confusing, especially when you care about getting it right.

In this episode, I’m talking about why writing can feel heavy and muddled for therapists, even when you’re thoughtful, experienced, and genuinely good at your work. If blogging has ever left you questioning yourself, abandoning drafts, or wondering why it feels harder than it ‘should’, this one will likely feel familiar.

1. Why blogging often feels confusing, not because you can’t write, but because you’re trying to hold too much at once
2. How ‘it depends’ thinking, which works beautifully in therapy, can make writing harder
3. Why trying to speak to everyone can leave you stuck mid-post
4. How confusion can quietly turn into self-doubt
5. What helps blogging feel lighter again, without forcing yourself to push through

This is a reflective episode, designed to offer relief, reassurance, and a different way of understanding what’s really going on when blogging feels hard.

1. Find out more about the Blogging Clarity Session (introductory offer available for a short time)
2. Explore more support for ethical, human marketing at janetravis.co.uk
3. Check out my FREE and paid resources HERE

If this episode resonated, you might want to follow the podcast so you don’t miss future episodes.

You already understand perfectionism. You’ve probably talked about it with clients many times.

But when it shows up in your own writing, that understanding can disappear very quickly.

In this episode, I look at perfectionism from a different angle – not as something that just makes writing harder, but as something that can stop you improving at all.

I share what happened when I first started blogging, why knowing the theory didn’t help in the moment, and the one goal that’s helped me keep going without waiting to feel ready.

If writing ever feels harder than it needs to be, this episode will make sense.

Want support while you practise, rather than pressure to get it right?

You can find out more about the Grow Your Private Practice membership

And for all my FREE and paid resources, check out my Start Here page

If you’ve ever wondered whether all that blogging is actually doing anything - especially when things feel quiet - this episode might feel like a deep breath.

Because sometimes the hardest part isn’t the writing - it’s sitting with the silence afterwards.

In this episode, we’re gently lifting the curtain on what might really be happening behind the scenes when nobody comments, nobody emails, and nobody says, “Hey that helped.”

And we’ll talk about the one mindset shift that can take you from anxious, second-guessing writer… to grounded, steady voice your future clients quietly trust.

In this episode:

1. The hidden purpose of your counselling blog (that nobody tells you about)
2. Why the quiet seasons can actually be a sign something is working
3. The subtle way trust builds long before enquiries appear
4. A gentler approach to blogging that feels less pressuring and more human
5. The truth about readers who never become clients and why that’s not a failure

Mentioned in this episode:

1. Buy me a coffee - support the show with a one-off thank-you
2. Start Here page - all free and paid resources in one place
3. Grow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainings
4. Framework First - monthly blogging support for £9/month

Do you ever wonder whether your blog actually helps anyone?

That doubt is common and it makes sense. Blogging is often talked about as “marketing”, but there’s something more important happening underneath.

In this episode, we look at how your blog can quietly support someone who’s struggling, and help them take the first step towards counselling even before they feel ready to reach out.

You’ll hear about:

1. why people wait so long to ask for help
2. how simple, honest writing builds trust
3. the everyday feelings clients carry but rarely talk about
4. how your blog becomes part of the work you already do

Your words don’t have to be perfect.

They just need to help someone feel a little less alone.

And that’s often what gives them the confidence to say, “I think I’m ready.”

Mentioned in this episode:

1. Episode 226: ‘Would I Feel Safe With You?’ How Clients Really Choose a Counsellor
2. Episode 225: ‘The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing’
3. Framework First - monthly blogging support for £9/month
4. Grow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainings
5. Start Here page - all free and paid resources in one place