I talk a lot about connection in marketing.

How you build it, how you show it, and how it helps potential clients feel comfortable enough to reach out.

But there’s another way of looking at this: one that doesn’t get talked about as much.

And it might explain why someone can read everything you write… and still not take that next step.

In this episode, I’m exploring the know, like and trust factor, but from a slightly different angle. One that fits with the realities of being a counsellor, and doesn’t rely on sharing more or stepping outside your boundaries.

If you’ve ever felt like your marketing is ‘working’ on paper but not quite leading to enquiries, this might give you a different way of understanding why.

1. A different way of thinking about know, like and trust in your counselling marketing
2. Why connection on its own isn’t always enough
3. What people are really picking up on when they come across your website or content
4. A simple way to look at your own marketing with fresh eyes
5. Where tools like AI can help, and where they can make things feel a bit less like you

There’s one simple question you can ask yourself after listening that can change how your marketing comes across.

I’ll talk you through it in the episode.

More info about The Armchair Test: The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing

“Would I Feel Safe With You?” How Clients Really Choose a Counsellor

If you’d prefer to read and reflect on this in your own time, I’ve also shared a blog version of this episode.

👉 You can find that here:

[INSERT BLOG LINK]

Inside the Grow Your Private Practice membership, I support counsellors with the practical side of marketing — from your website to identifying your ideal client, blogging, mindset, and everything in between.

So if you’d like some guidance and support with this, you can find out more here:

https://www.janetravis.co.uk/thevault/

If this is the kind of thing you’ve been thinking about, make sure you follow the podcast so you don’t miss future episodes.

You don’t need more time to blog.

You need it to stop feeling so big.

If you’re a counsellor who keeps meaning to write but never quite gets there, this episode explores what’s really getting in the way, and how to make blogging feel doable again.

And if you’ve ever wished someone would just hand you the structure so you could get on with it, I’ll also share how Framework First Blogging Method — my £9/month mini membership — gives you a ready-to-use blogging framework on the first Monday of every month.

Because often, it’s not the writing that’s hard.

It’s figuring out how to shape it.

And for all my free and paid resources, Start Here

Many therapists worry about not getting enough clients in private practice.

But there’s another fear that rarely gets talked about.

What if you get too many?

In this episode, I explore a thoughtful email from therapist Laura, who is hesitant about marketing their practice - not because they don’t want clients, but because they are worried about over-committing and under-delivering.

We look at why this concern shows up for so many therapists, how it can influence your marketing decisions, and why avoiding visibility can sometimes lead to the feast-and-famine cycle in private practice.

And most importantly, we talk about what actually protects your workload and wellbeing.

Resources mentioned:

Scripts for Business Boundaries (free resource)

https://www.janetravis.co.uk/thevault/

When You Can’t Say Yes: Navigating Email Enquiries with Empathy

https://www.janetravis.co.uk/when-you-cant-say-yes-navigating-email-enquiries-with-empathy/

Demystifying the Fear of Success

https://www.janetravis.co.uk/demystifying-the-fear-of-success/

And for all my free and paid resources, START HERE

Do you know exactly what blog posts you’ve written?

Could you find the right one quickly if a potential client needed it?

Or does your content feel scattered, hard to see at a glance and harder to use?

In this episode, I’m talking about how to organise blog posts and keep track of your content so your blog becomes something you can actually use, not just something you keep adding to.

And I’ve created a FREE Blog Library Tracker to help you do exactly that.

Inside this episode, we explore:

1. Why blogging gets harder once you’ve written more than a handful of posts
2. What changes when you start treating your blog like a library
3. How a simple tracking system reduces friction and saves time
4. Why organising your posts isn’t admin, it’s strategy

If your blog feels more like a pile or random posts than a resource, this episode will help you bring structure to it.

I’ve created a simple Blog Library Tracker you can use to organise your posts and keep everything in one place.

You’ll find it inside The Vault, my free resource library for counsellors and therapists in private practice.

👉 Access The Vault HERE

If you find this podcast helpful, you can support the show by buying me a coffee.

☕ Buy me a coffee HERE

Have you ever started a blog post full of energy… only to abandon it halfway through?

If that sounds familiar, this episode is for you.

We’re not talking about laziness, discipline or “needing to try harder.” We’re talking about what really happens in the middle of a blog post - the moment where doubt creeps in, decisions multiply, and suddenly it feels easier to step away than to finish.

In this episode, I explore:

1. Why having lots of ideas isn’t the same as finishing
2. What the “middle wobble” actually is
3. How thoughtful therapists can accidentally make blogging harder than it needs to be
4. Why confidence tends to grow after you finish, not before

If you’ve got half-written drafts waiting for you, this one might feel uncomfortably familiar.

Framework First – support to help you finish what you start

Buy me a coffee – if you found this helpful

There’s a lot of pressure to be visible all the time.

Post more. Show up more. Keep going.

But what if the marketing that actually works for you doesn’t need you to be constantly ‘on’?

In this episode, I’m talking about a steadier way to get found. The kind that keeps working long after you’ve finished writing.

If you’ve ever wondered whether there’s a calmer way to build your practice — this one’s worth a listen.

You don’t need to be everywhere.

You need to be recognised.

Check out The Framework First Blogging Method

Free and paid resources

If you found this useful and fancy fuelling the next episode, you can buy me a coffee here buymeacoffee.com/janetravis

Blogging can feel surprisingly confusing, especially when you care about getting it right.

In this episode, I’m talking about why writing can feel heavy and muddled for therapists, even when you’re thoughtful, experienced, and genuinely good at your work. If blogging has ever left you questioning yourself, abandoning drafts, or wondering why it feels harder than it ‘should’, this one will likely feel familiar.

1. Why blogging often feels confusing, not because you can’t write, but because you’re trying to hold too much at once
2. How ‘it depends’ thinking, which works beautifully in therapy, can make writing harder
3. Why trying to speak to everyone can leave you stuck mid-post
4. How confusion can quietly turn into self-doubt
5. What helps blogging feel lighter again, without forcing yourself to push through

This is a reflective episode, designed to offer relief, reassurance, and a different way of understanding what’s really going on when blogging feels hard.

1. Find out more about the Blogging Clarity Session (introductory offer available for a short time)
2. Explore more support for ethical, human marketing at janetravis.co.uk
3. Check out my FREE and paid resources HERE

If this episode resonated, you might want to follow the podcast so you don’t miss future episodes.

With Chloe Foster – Email Counselling Academy

Correction: In this episode I incorrectly called Chloes business 'The Email MARKETING Academy', which was wrong. It's 'The Email COUNSELLING Academy': they work using email counselling, not email marketing.

Also, my sincere apologies to Chloe for any mistakes I made with their pronouns in the recording.

Do you think counselling has to mean sitting face-to-face (or screen-to-screen) with a client?

Well, in this episode, I’m joined by Chloe Foster (they/she), founder of the Email Counselling Academy, who shares why working by email might be the flexible, powerful alternative you didn’t know you needed.

Whether you're looking for a way to work around family life, want to support clients who open up better in writing, or you're just curious about doing therapy differently — this conversation will get you thinking.

In this episode, you’ll hear:

1. Why email counselling can be a lifeline for anxious or private clients
2. How it gives counsellors more flexibility (and fewer no-shows)
3. What actually happens in an email counselling exchange
4. Whether this style of working could suit your practice — and personality

🎧 Hit play to explore whether this quietly powerful format could be the perfect fit for you — and your clients.

Chloe Foster (they/she) is the founder and principal tutor at Email Counselling Academy (ECA). They also have a private practice called Sussex Rainbow Counselling, founded in 2016, where they offer email counselling as well as video and phone counselling to clients.

With a first-class degree in Education, Chloe loves teaching and training. Over their counselling career they’ve trained hundreds of counsellors to become more confident working with LGBTQ+ clients through their work with the National Counselling and Psychotherapy Society (NCPS), Onlinevents, The Counselling Tutor, and several universities/colleges and counselling charities.

Today, having worked as an email counsellor since 2018, Chloe enjoys sharing the skills they’ve honed with fellow counsellors through their specialist training courses in email counselling at ECA which are mapped to BACP competences for OPT and have been awarded quality check status with the NCPS.

Find her E-book — Email Counselling — An introduction for Counsellors:

You can get 30% discount using the code JANE26 (valid until 30 April 2026)