We’re starting Season 5 off with a conversation on the future of news media, with Nic Newman, Senior Research Associate at Reuters Institute, University of Oxford.

A journalist and digital strategist, Nic played a key role in shaping the BBC’s internet services for over a decade and was a founding member of the BBC News Website. He led international coverage as World Editor and as Head of Product Development for BBC News helped introduce innovations such as blogs, podcasting and on-demand video. More recently he’s led digital teams, developing websites, mobile and interactive TV applications for news, sport, weather and local. Nic played an important part in the development of social media strategies and guidelines for the wider BBC.

At Reuters, he shares a breadth of research that unpacks the trends in news media consumption, evolving technology including AI, the impact of social-first and what this means for a younger news audience as we look ahead.

Follow Nic:

@nicnewman on X and on LinkedIn

Reuters Institute research we mention:

Reuters Institute Digital News Report 2024

The kaleidoscope: tracking young people’s relationships with new

AI and the future of news

How publishers are learning to create and distribute news on TikTok

7 ways to create a newsroom Gen Z will want to stay in

Other things we mention;

What does news media mean to Gen Z?: An investigation into the media habits of Gen Z in the UK (Feb 2024)

FT Strategies. Unlocking the potential of younger audiences: securing tomorrow’s readers

People vs Algorithms Podcast

Season 4 finale with host Rebecca Roberts joined by Ruth Dale and Nathan Monk to discuss behaviour change, tech and higher education.

Ruth Dale is founder of the Behaviour Change Marketing Bootcamp, having worked across major national campaigns in the health and public sector. She shares her specialist understanding of behavioural science and how using it within behaviour change marketing campaigns can really help to influence action among a youth audience.

Nathan Monk is cofounder of Smile and one of the brains behind Prospectus Plus, the innovative and personalised prospectus solution that is transforming the conversation around digitally tailoring recruitment journeys. We talk about how those shifts in recent years align to wider behaviours when it comes to tech, and why understanding human nature can help advance your campaign strategies.

If you work in further or higher education, there's an early bird offer available to listeners for a special Behaviour Change Marketing Bootcamp hosted by Ruth and Rebecca on the 29th February https://www.behaviourchange.marketing/FEHE

Find out about Prospectus Plus

Connect with Nathan

FInd out about Behaviour Change Marketing Bootcamp

Connect with Ruth

You can sign up for Rebecca's Engaging Youth update which comes out every Friday and brings you the latest insight and updates on youth audiences here https://www.threadandfable.com/

If you are interested in supporting the podcast or have an idea for an episode for next season contact info@threadandfable.com

We hear from Rodney Hinds, Sports Editor at the Voice Media Group. Author, broadcaster and lecturer, Rodney co-founded the Football Black List alongside another recent Hear It guest Leon Mann, and among numerous accolades, featured on the Diversity Powerlist this year. We talk about the British Black Voices research, in particular findings around young adults as well as sport and why what we see on the pitch and how it's dealt with, can play a significant role in society.

Rodney Hinds on LinkedIn

The Voice online

Black British Voices Research

Articles from Rodney

• Arsenal's Bukayo Saka on his visit to youngsters from where he grew up to dream big
• England paying the price for the Saka, Rashford and Sancho abuse
• Teenager jailed for Rashford abuse
• Rashford the most trolled athlete

Book recommendation: Why We Kneel How We Rise by Michael Holding