When your business faces change, chaos, or crisis, that’s where real leadership is forged.

In this episode of Home Service Hustle, host Jonathan Bannister sits down with Leo Morales of BCI Plumbing, Heating & Air to unpack 25 years of lessons from multiple industries, from culture and community to data and delegation.

🔥 Key takeaways:

• Why numbers lie if you don’t know how to read them
• How to build culture by investing in people, not just processes
• The power of cross-training and giving employees autonomy
• The genius of turning your marketing budget into community impact
• Why authenticity and transparency are your biggest marketing advantages in the age of AI

Leo’s mindset is all about leading with purpose, understanding your numbers, and staying human in a tech-driven world.

🎥 Listen to the full episode now and get inspired to grow your brand, your people, and your impact.

🎙️ New Episode: Building Trust Through Transparency with Texas Medley

This week, Jonathan Bannister sits down with Texas Medley, President & CEO of Medley Heating, Air Conditioning & Plumbing, to talk about how integrity, leadership, and transparency can transform a home service business.

Texas shares how he built Medley on simple but powerful values: do the right thing, be honest, and keep your promises. From creating Clear Cost Pricing to redefining what a great customer experience means in today’s fast-changing world, he proves that success comes from putting people first.

💡 They discuss how to build brand equity before the customer ever calls, how technology and AI are reshaping the home service experience, and why adapting to change is key to staying ahead.

🎧 Catch the full episode of the Home Service Hustle Podcast — available now!

🎧 Also available on:

• Apple Podcasts
• Spotify

Get to know Texas better here:

Facebook

From flipping a coin between career paths to building a seven-figure HVAC company, Michael Johnson’s story is pure inspiration.

In this week’s full episode, Michael and Jonathan talk about what it really takes to grow a business that thrives year-round. They dive into the importance of branding, database marketing, and building relationships that last far beyond the first service call.

Michael shares why every customer touchpoint matters, how to turn your database into a money-making machine, and why community involvement is one of the most underrated growth strategies in home services.

This episode is packed with practical takeaways for anyone ready to build a business that works smarter, not harder.

🎧 Check it out now:

• Apple Podcasts
• Spotify

Guest: Michael Johnson

Get to know him better here:

Instagram: acmanheatingandair

TikTok: @michaeljamesjohnson11

TikTok: @acmanheatingandair

💪 From college dropout to Head of CX & Marketing at one of the fastest-growing HVAC companies in the country, Katie Biddle has built a career on grit, growth, and a relentless focus on customer happiness.

In this episode of the Home Service Hustle Podcast, host Jonathan Bannister dives into Katie’s incredible 21-year journey in the trades, from answering phones and dispatching trucks to leading the charge at Call Dad, a company that’s landed on the Inc. 5000 list four years in a row.

🔥 Katie shares:

• How empowering CSRs to make real-time decisions transformed Call Dad’s customer experience.
• Why brand equity and storytelling matter more than ever in a post-Google, AI-driven world.
• The power of consistent content (like their daily “Dad Joke of the Day” videos) in boosting SEO and building trust.
• How Call Dad’s apprenticeship program is developing the next generation of skilled techs.

If you want to understand how to blend marketing, mindset, and mission to build a brand customers love, this is the episode to watch.

🎙️ Home Service Hustle Podcast

👤 Guest: Katie Biddle, Head of CX & Marketing at Call Dad

📲 Get to know her better here:

Facebook | LinkedIn

From selling cars to building multiple 7- and 8-figure home service companies, Jake Pettit proves that mindset, humility, and hard work are what separate the hustlers from the rest.

In this week’s episode of The Home Service Hustle, host Jonathan Bannister sits down with Jake to talk about his journey from the automotive industry to leading Resilient Roots LLC, where he helps contractors turn their trades businesses into market-dominating machines.

They dive into:

✅ How to turn marketing leads into real revenue

✅ The importance of attitude and hustle in sales

✅ Why brand awareness matters more than ever

✅ How to build systems that scale and create generational wealth

Jake’s story is packed with lessons about staying humble, working smart, and never losing the hunger that built your success in the first place.

🎧 Tune in now and learn how to build your business from the ground up — the right way.

• Apple Podcasts
• Spotify

Get to know Jake better here:

👉 Facebook

👉 Resilient Roots Facebook

👉 LinkedIn

👉 Instagram

🔥 From rock bottom to running his own HVAC company.

In this week’s Home Service Hustle full episode, host Jonathan Bannister sits down with Tim Harrell, CEO of Giddy-Up Heating and Air, to talk about his incredible journey.

Tim grew up in rural East Texas, went to Baylor, made some hard mistakes, and even found himself in the ICU after a life-altering experience. But instead of staying down, he rededicated his life to Jesus Christ and started over.

He entered the HVAC world in 2018, got laid off, and started at the very bottom as an installer’s helper. By 2025, he launched his own business. Along the way, he learned what true grit, passion, and faith really mean in business and in life.

💡 In this episode, Tim shares:

✅ Why you only get out of business what you put in

✅ How trust, reputation, and marketing drive growth

✅ The role mindset and faith play in overcoming setbacks

✅ How being authentic, even goofy, can make you stand out in marketing

This episode is packed with raw honesty, powerful takeaways, and inspiration for anyone hustling in the home service industry.

🎧 Check it out on:

• Apple Podcasts
• Spotify

👉 Get to know Tim better here:

Facebook: Tim Harrell

LinkedIn: Tim Harrell

This week on the Home Service Hustle Podcast, host Jonathan Bannister sits down with Jon Andersen, former professional strongman, bodybuilder, and wrestler turned entrepreneur.

From overcoming childhood challenges to building multiple 6 and 7 figure businesses, Jon shares how mindset, discipline, and being willing to make uncomfortable changes can transform not just your business but your entire life.

🔥 Inside this episode:

• How to reframe struggle into strength
• The role mindset plays in creating wealth and opportunity
• Why success often comes from doing what others will not
• Lessons from the world of strongman, bodybuilding, and wrestling that apply directly to entrepreneurship

If you are ready to level up your money, marketing, and mindset, this episode is a must watch.

🎧 Check it out now:

• Apple Podcasts
• Spotify

Get to know Jon better here:

Instagram

TikTok

YouTube

Facebook

X/Twitter

Website: Jon-andersen.com

Max Performance Peptides: Maxperformancepeptides.com

🔥 Introducing D2D- the new growth system that every contractor needs to know about.

Branding + marketing + door to door canvassing = unstoppable momentum.

This collab between The Home Service Hustle, Close It Now, and The Kitchen Table Podcast is more than a conversation. It’s a revolution in how contractors get appointments, build trust, and dominate their neighborhoods.

Listen now and discover why D2D is the ultimate playbook for home service success.

🎧 Check it out now:

• Apple Podcasts
• Spotify