In this episode, we discuss the usage and limitations of in-platform reporting for measuring marketing effectiveness. Learn about using platform data for day-to-day decision-making, the potential misinterpretation (or intentional manipulation) of in-platform metrics, the over-reactivity to in-platform metrics, and the limitations of platform reporting in estimating the impact on the business.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/

Eric: https://www.linkedin.com/in/erictsloan/

Santana: https://www.linkedin.com/in/santana-blanchette/

Episode 1: Is the marketing funnel dead?

This episode explores the limitations and challenges of using the marketing funnel in today's digital landscape. Learn how marketers are currently using the funnel in ad planning and lead generation, where the funnel goes wrong, how marketing teams should be using the funnel, and where we believe this will be in 5 years.

For show notes, including links to the video, more content, and additional resources, please visit http://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!
Website: https://thrivedigital.com/
LinkedIn: https://www.linkedin.com/company/thrive-digital/
Instagram: https://www.instagram.com/thrive_digital/
YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:
Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/