Today we are talking to Mia Negru about the challenges and importance of customer profiling in the B2B SaaS world. As one of the visionary minds behind 2030 Builders, a company at the forefront of sustainable innovation, Mia opens up about her journey to perfecting a customer profile that resonates with her company’s values and vision.

In this episode we discuss the challenges and rewards of honing in on a specific target audience, without losing sight of a broader mission. Joint us on today's episode and discover how we, together with Mia, unravel which ideal customer profiles align most closely with the service and values that 2030 Builders provide. We will explore why customer profiling is more than just a marketing strategy, but a key to understanding and meeting the real service needs of 2030 Builders potential clients, what the ideal customer looks like, how to communicate, and where to find them.

Experience the process of:

• How to identify your ideal customer profile (ICP)
• How to identifying you ICP's "pain" and "desired outcome" becomes so much easier when you ICP is clear
• How to identify which job titles (persona) are important

At the end of the episode we create the 2030 Builders elevator pitch.

Whether you're a startup founder or an established entrepreneur, this episode will equip you with insights on how to reach the right audience, foster mutually beneficial relationships, and ultimately, drive success in your B2B SaaS venture.

Visit 2030 builders

Reach out to Mia Negru on LinkedIn

About The Messy Growth Show

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