There has truly never been a more accessible time to create and produce content than today. The rapid evolution of technology has allowed anyone with access to a cell phone to produce content, share & distribute stories at a global scale, turn strangers into engaged followers, and build community - all while making money in ways that simply were not possible a short time ago.

But considering the speed at which we are evolving, where is content and technology headed? There is no one better to dissect this question than Amber Mac. A tech guru, keynote speaker, bestselling author, co-host of the podcast series 'Marketing Disrupted', and quite an inspiring individual.

In today's episode, we talk about the evolution of social media and content production, emerging technologies, and what protections or regulations may be needed in the future to protect the public from mis-information. Please enjoy our discussion on evolving technology, and the future of marketing

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You might know today's guest as the internet’s favourite dad or better yet, Brittlestar, also known as Stewart Reynolds.

Hundreds of thousands of people tune in to watch Stewart’s videos every week - over 600 million views across his platforms to date! From politics, to vaccines, Black Friday deals to breaking down the meaning of WAP to parents - Stewart’s wit, humour, and satirical talents have made him a staple in the influencer marketing space.

On this episode, Stewart joins us to talk about the evolution of the Influencer economy, tackling major social issues through social media, the anatomy of a great brand partnership.

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Since March of 2020, the economic impact on the events industry has been severe - which is probably the understatement of the year. Definitive numbers are unknown but according to the Center for Exhibition Industry Research, events were expected to generate approximately $105 billion dollars in direct and indirect spending in the year 2020 - but due to in person events coming to a screeching halt from the pandemic, the number dipped to 24 billion dollars.

As travel and in-person meeting slowly returns back to a place of normalcy, the biggest technology conference in the world, Web Summit, is rolling the dice by returning to Lisbon in November 2021 and inviting attendees to join in on the action. And joining us today to talk about the road to events recovery, Keith Wallace, the General Manager of Collision, one of Web Summit’s most successful properties - which is also known as North America’s fastest growing tech conference.

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Here is a question you may have pondered. How much do influencers actually make? It's a question that our agency receives all the time from rising creatives in the influencer marketing space, and brands who are trying to plan their media budgets.

According to entrepreneur.com, the influencer marketing industry is expected to reach a value of 13.8 billion dollars by the end of 2021. But what makes this avenue such a successful one in marketing as a whole?

Joining us today to explore these very questions and the rise of influencer marketing across digital channels - the founders of Shine Talent Group, Jess Hunichen and Emily Ward! This is the TIA podcast.

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 It’s one thing to prioritize diversity and inclusion behind the scenes, but it’s another to do so successfully in each and every consumer-facing marketing campaign to ensure that it’s culturally appropriate and accurately representative of cultures you’re looking to strike a chord with.

Diversity and inclusion in the stories we tell and the faces we see has never been more important, and marketers must keep up to create deeper connections with their target consumers and make them feel understood. On today's episode, we sit down with Salma Dhanani - the Senior Manager of Inclusion and Belonging at Sephora Canada. Interesting title isn’t it? We’ll learn more about what Salma’s role entails, how Sephora Canada has become a leader in championing diversity through fair representation, and the responsibility those in marketing have in promoting diversity and equity. It was a conversation that gave me a few lightbulb moments as a marketer myself and I hope it does the same for you. 

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The Influence Podcast host, Tom Yawney, and @nfluenceagency's Eli Vieau break down and recap the first half of the season, and tee up some of the most exciting topics and discussions coming up in the second half!

In this episode we discuss social media algorithms, creator and brand partnerships, the role of journalism and news, cancel culture, and more! Check it out now - and if you've missed any episodes, consider now the time to check them out and subscribe! 

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There has been a shift taking place in social media over the last number of years. Surely you have felt it. We have been shifting from novelty and glamour to hard hitting societal issues that are forcing tough discussions.

One of the first shifts in the conversation was the Me Too movement in 2017, followed by Black Lives Matter, Stop Asian Hate, and indigenous reconciliation, and more. Along the way, we have seen societal change and progress driven by the power of communities coming together for united advocacy. Now there are two ways of looking at this.

On one hand, these matters are creating progress and accountability. On the other hand, we are becoming more divided, stubborn, and angry as people engage in an online food fight which is amplified by misinformation. It is a tricky time, and there is no one better to unpack these complex topics than Raia Carey, also known as Coach Carey. Raia is a 3x Certified Life Coach and motivational speaker, who has amazing advice to help with confidence, self love and pursuing equality. In today's discussion we talk about social media activism, cancel culture, and calling people in - versus calling them out. Enjoy.

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Here's a question for you... If you followed your dreams, worked for years, and eventually landed your dream job - could you walk away if you started to feel it was dis-empowering you?

That’s what Kelly Linehan did, in what seemed an abrupt departure for millions of fans that tuned into Toronto’s Breaking News source CP24. She landed a coveted reporter and anchor job in 2018 and left amidst the pandemic in 2020. On today's episode, Kelly Linehan joins us to talk about her departure from CP24, the challenges of being a reporter, facts versus misinformation, the evolution of news from broadcast to digital, and we discuss whether the traditional newsroom will exist in the future.

We also learn about Kelly's next adventure, which is a production company called Fool Card Productions. Without further ado, here’s our conversation about the state of media, and where it is headed, with Kelly Linehan. 

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